In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Bobby Cimrhanzel, President of Lakeland Marketing, one of the largest foodservice brokers in the U.S. Bobby casts a vibrant and fresh perspective on the need to treat people, run companies with integrity and establish a healthy culture in organizations. Nick and Bobby also discuss how foodservice companies can expand into multiple markets and handle potential challenges in the process.
QUOTES
- “Find great partners. Partners that have the same vision, that are all aligned and will lean into each other.” -Bobby Cimrhanzel [10:16]
- “Doing the right thing is important. It is easier to do the right thing than to cover up doing the wrong thing. Having integrity as a company and as a person and treating people the way they should be treated is important.” - Bobby Cimrhanzel [38:19]
TIMESTAMPS
- [00:27] Intro
- [01:31] How Bobby got into the foodservice industry
- [04:06] Achieving breakthrough
- [08:40] Expanding to larger markets
- [10:40] Value propositions
- [18:45] Creating excitement for your sales teams
- [23:56] Mentors that have influenced Bobby
- [31:01] Bobby’s reflections on his career so far
- [35:05] Facing a potential recession in 2023
- [37:35] How Bobby would like to be remembered
RESOURCES
CONTACT
Nick: nick.portillo@portillosales.com
Bobby: https://www.linkedin.com/in/bobby-cimrhanzel-9117511a/