The Jon Sanchez Show
07/11- How to use technology to sell your home
This summer, saddle up with the only sports book where you can bet on horse racing. FanDuel! Right now, new customers can get a No Sweat first bet up to $500. Just download the app or go to fanduel.com/horses to score your No Sweat bet up to $500. 21+ in present in Colorado. Offer valid on first real money wager of $5 or more. Verify FD Racing account required. Bonus issued and non-withdrawable racing site credit that expires seven days after issuance. Max refund $500. Restrictions apply. See terms at racing.fanduel.com. Gambling problem, call 1-800-GAMBLER. Good Thursday. Welcome to the John Sanchez Show. One who's talked 780-KOH. It's a pleasure to be with you and a pleasure to be with my co-hosts. One more day in the work week, corporate earnings kick off for the second quarter tomorrow. All sounds good, right? Benign CPI report today, but no reaction in the NASDAQ on a positive basis. Very much of a weak basis. We got a lot of things to talk about, but first let's go around the horn and make the introduction. Mr. Dwight Mallard of Guild Mortgage, how are you, my friend? I'm doing good, John. Smiling big today. Oh, I bet you are. I bet you are. Folks, that's a hint that we had a huge pullback in the 30-year mortgage rate today. We'll leave it to Dwight to give us the details, but that is why this man is so happy tonight. Filling in for Mr. Edge is Mr. Aaron Clark of Edge Realty. Great to have you back on the show, my friend. It's been a while. Yeah, great to be back. I'm over here roasting now, you know, 104 degrees today. Exactly, exactly. Yes, it is a warm one. It is a warm one. Everything been going good though, right? Oh, yeah. Move the markets moving and thanks to the rates today. I mean, it's going to move a little faster, baby. Yes, indeed. Yes, indeed. Well, can't wait to get your input on it. Aaron, it's been, like I said, it's been a while since we've had you, so always welcome your breath of fresh air. Well, speaking of the topic tonight, guys, let's let everybody know what we're talking about. Well, as we all know, we are in an extremely competitive real estate environment. And someone such as your agent, your broker, like I.E., Mr. Clark, they've got to be tech savvy. Absolutely, they got to be tech savvy. The old days, of course, we're, you know, you put a sign in the front yard, you say, yeah, we're going to have an open house, whatever the old fashion way was, those days are absolutely gone. If that's all your agents doing for you, then that's why you need to pick up the phone and call Aaron. But agents who can master the use of technology, that's right. Master, they got to become technology gurus, such as Aaron. Master technology in the marketing of your home. Guess what? Those are going to be the agents that give you the most favorable outcome, which is, of course, the top dollar that you are searching for for your home. So tonight, what we're going to be doing is we're joined by Aaron is we're going to learn how he uses technology in his business to help his clients sell their homes faster for higher dollar amounts, et cetera. Now, Aaron, the last time we had you on the show real quick, we got into, matter of fact, we had to do a two, two, two times you were joining us on the show and then we, yeah, two part, we got into the discussion of AI and how it's influencing the real estate industry and what you professionals in the industry, how you're utilizing it, et cetera, at least how you are and a lot of competitors aren't. But tonight, we're going to get into something quite different, aren't we? Yes, we're going to kind of talk about the whole gamut, not just that, but all sorts of different objects. The social media marketing side of it, the virtual tours with 3D walkthroughs, the drone photography, the email campaigns, I mean, online advertising, you guys have really, and Dwight, you've been around this game a long time. I want to get your opinion on this too. Aaron, the days of again, you go out, you pass the real estate test, you become an agent and you're instantly successful. Again, those days are long gone. You now have to, of course, be a social media expert, a technology expert, et cetera, to compete. Again, as Corey always emphasizes, Aaron, and you've said this yourself, the consumer is so much more knowledgeable today than they ever have been before. They know the prices of things, they know what's going on. I can't imagine being a real estate professional and not being up with the times as the saying goes, knowing and understanding technology because they would laugh you out or they just wouldn't even hire you, right? Yeah, and I think a good sort of example of that is, like, you know, if you were going to get married and you just hired a priest to marry you and that was all there was to a wedding, I mean, you accomplished the goal, you're married at the end, but it's not that simple anymore, right? You need like a wedding planner, pick the venue, pick the music, pick the DJ, pick all that. And that's kind of how the market changed. You don't just stick a sign in the art, pick a prize, throw it on the market, wait for a buyer to come along. You got to know everything. You got to know about what the stock markets do and what the rates are doing, what Dwight's world is doing, what the neighborhood is doing, what pitfalls you got to be careful of with the builder. When they built those homes, they forgot to put insulation in the attic, whatever it is. I mean, you got to know everything and that's how the market's changed. Amazing. Dwight. Yeah, well, I was going to say, who has time to in this busy world to go, you know, look at multiple houses, especially if you're going out of area. And that's what Aaron does best, you know, people that are looking to come to Reno, he gives them a very good flavor of what Reno looks like, the area, the housing. I mean, it's perfect, you know, John, but what's interesting is, you know, I made this comment the other day, you know, you go to fast food, it's not even fast enough. Now you call ahead. Now you go on. I mean, right, it's just moving so fast. So we thought fast food was pretty fast, but now it's even faster. So to Aaron's point, the consumer wants so much information. And this is probably the best way to provide that information in just an easy setting. And I know Aaron does a fantastic job, keeps it simple, but keeps that relevant. Yeah, excellent summary. And that back to your fast food analogy, and your in your orders aren't even taken by human beings anymore, right? AI is taking your order. You just go through the drive to pick it up. Yeah, exactly. The day's going to come where your wheels don't even stop turning. It's just going to be, you're just going to, you know, slow down to five miles an hour and somehow they'll get the food into your car. Oh, that's a great analogy to you. My kid, he walks into a Starbucks to order a coffee and wind him and I are together and he's like, yeah, it's way faster to just do it on my phone and I can walk up to the register. I know we are becoming a very impatient society. That's for sure. Oh my goodness. Well, as always, Aaron, with you, it's in Dwight, it's always going to be a fascinating topic and tonight we'll absolutely do that. So let me get the stock market side of this thing going so we can devote a lot of time to you tonight, Aaron. So let's go back to this morning, guys. Kind of a quiet session. Now there was a lot of anticipation going into the 530 release of the CPI report. Consumer price index, of course, this is inflation on the retail side. Tomorrow will be PPI inflation on the wholesale side. Now, remember, the magic number is 2%. That's where the Fed wants to get to. So as Jason and I discussed on the show last night, the anticipation was, you know, the month of May, the previous report, we were unchanged, the big goose egg month over month. The anticipation was about 1/10 of a percent increase for the month of June. So from May to June, 1/10 of a bump up. Okay, market can handle that. Market got a great present handed to it. 1/10 of a percent decrease. Oh, not bad, right? Year over year, we're now at 3% on inflation. We strip out food and energy, get down to what we call the core. 1/10 of a percent increase month over month. That was in line with the expectation year over year, 3.3%. Well, not bad at all. Okay, market should have rallied on the news. And it did for a very, very brief period of time. Matter of fact, the Dow futures shot up almost 200 points when this report came out in the pre-market session, again, at 5.30. But what happened today, guys, was exactly what I keep warning and Jason and I keep warning about. And that is you wake up one day, you wake up one day, and all of a sudden you get this rotation, right? Traders, hedge funds, etc. They go, "You know what? My favorite tech stock has had one hell of a run. It's gone up for five days, six days, seven days, whatever it is, time to take profit." They take profit on one, and then they take it on the next tech stock, and then the third tech stock, and all of a sudden, you get this rollover effect, right? We call it rotation. We warn you, this can happen at any point. And especially, as Jason and I said the other night, look it, when you're setting record levels day after day on the NASDAQ and on the S&P 500, this is the big risk that is out there. And unfortunately, my warning to you came true today. We woke up today. Again, things required in the pre-market session, good inflationary data, but all of a sudden, the whole world turned. And all of a sudden, we started to see the sell-off and the tech names, and it just accelerated all day long. And then before we know it, we finished down almost 2% on the NASDAQ. Now, does it mean much of anything? No, NASDAQ's still up almost 22% year to date. Is this the beginning of a permanent rotation? Probably not. Usually the last few days, maybe a week at the most, but a lot of damage can be done, especially when the markets are so lofty as they are right now. So, this is normal, but what we have to be careful about is that it's not the beginning of a long-term trend. Because as you've heard me say over and over again, this market cannot withstand technology not participating on the upside, right? So, technology begins to weaken for a prolonged period of time. It will drag everything down. And we saw that exactly today with the S&P 500. Why? Because a lot of the stocks of the NASDAQ also are, of course, members of the S&P 500. So, again, rotation began. We saw a big uptick in the Russell 2000. It shot up over 3%, which again has been a laggard. So, we saw this rotation at a tech into areas that have been beaten up over and over again. And again, is this the beginning of something new? Well, one day doesn't give us a trend, but it's something that we are watching very closely. So, that's all there was today in the decline of 364 points on the NASDAQ, down 1.95% to close at 18,283. The Dow, just a modest gain of 32 points and the S&P 500 lost 49. So, we gave up those big, prolonged wind streaks on the S&P and the NASDAQ. Obviously, no records today, but I just wanted to lay that right out. Tesla was one of the problems today, along with a few others that I'll share with you, and then we'll get right to our real estate topic. In the meantime, let us turn over to Kristin Snow in the right now at Traffic Center. Hey, Kristin. Welcome back to the John Sanchez Show on his talk, 780KOH with Aaron Clark of Indrility, Dwight Mallard of Guild Mortgage. Once again, we finished with a gain of 32 on the Dow, lost a 36,360. I hate saying this, 364. A 1.95% pullback on the NASDAQ and a 49 point give up or 0.88% on the S&P 500. All right. On the commodity side, 7/10 of a percent rise in oil finished at 82.62, a barrel, strong day for gold, $41.40 rise, 2004-21.10. And the reason Mr. Mallard is so dog gone happy tonight, we had a nine basis point pullback in the 10-year treasury to a yield close of 4.19%. All right. Drum roll, please. How did they do in the 30-year mortgage? Well, we could have done better. There was a little pullback at the end, but according to the New Daily, John, we are at 6.85 on a 30-year fix. Yeah, brook to say. Yeah, yeah. We've been praying for this for how many months now, and we've probably got there. So I hope it just sustains, you know, to Aaron's point at me at these rates, continue to stay here or even improve slightly. I think you're going to see the tail end of the summer be pretty active. So it's good for everybody. And I just, you know, the PPI number comes up. I hope it's not a, you know, a wash there, but it's a similar recipe. Everybody. Yeah, yeah. Everybody's here in the good news. So, you know, I always like the preface, though. The 6.85 is your top client. I mean, you know, they do the more averages. So don't be surprised if you're still pushing on that 7% depending on your profile, but still, we're in the right direction. I don't want to, you know, I don't want to minimize what we gain today. So that was a good day in the market. Very good day in the market. So we'll take this. Indeed. You better believe it. Enjoy the wins while we can. You got it. All right. No wins for Tesla today. Stock had a big sell off $22.23 loss right now. I'm watching it in the after hours, and it's down. Go back to my court here. $26.51 a little bit worse now in the after hours. The stock got some bad news for the company got some bad news today. Bloomberg came out this morning and said the Robitaxi delivery is delayed from what was going to be August to now October. And so the stock had been trading, you know, significantly higher before that news broke this morning. And that just, like I said, drove it down. A lot of the mega cap tech names were under pressure $4.93 loss on Apple to $2.805. We had an Avidia down $8.76, $1.26, $1.21, Amazon down $4.69. I think the list just goes on. It was again, just a rotation key, of course, as I emphasized last segment. Will this continue? We don't know at this point. We're watching it closely. All right. With that said, you are now up to date in the stock market. Let's get to our topic tonight with Mr. Clark. And that is how do we leverage technology in real estate? What are real estate professionals like Aaron doing to use technology to sell your home faster and at a higher dollar amount? So Aaron, you know, I guess, I mean, you've had technology in the real estate industry for years with something as simple as the multi multiple listing service, the MLS, of course. How has technology affected that little component of the technology arena? Aaron Clark. Oh, thank you a lot. There we go. There we go. I'm here. I'm here. Sorry. I was cutting out. Anyways, one of the main things that it's made a different thing is, you know, when the MLS first came out, the MLS was exclusive, right? It was only accessed by us. It was only really seen by us. And then when somebody wanted property listings or any information from it, we generated it, and then we would send it to them. And then once the MLS started selling the data points to various websites like Zillow, right? All of those data sites began mining the MLS, and then all the MLS has full access via other sites as well as itself. They sort of created their own access point through NMRLS or whatever the different ones are all over the United States. So now everyone can access all the information, and all the information gets populated to Zillow, Trulia, all the various real estate companies that do their own site. It populates all of those, and it's within seconds. So if I put a listing on right now, it is 525 or whatever it is, I've been listing on right this minute, within 30 seconds or less, it will populate to every single one of the sites. With all my photos, all my listing information, everything. Geez, incredible, incredible. What about the use of a personal website? The days are gone, of course, where you'd pick up the magazine at your favorite convenience store and have all the listings of homes available. Now everything, of course, is technology oriented, but the personal website for the real estate professional doesn't really get a lot of talking to you anymore, because again, people are going to those sites that you'd mentioned before, etc. How important is that personal website for the agent? I mean, it's basically a virtual business card. I think a lot of people try to sell you on the idea or concept that my website can replace Zillow and all that. The truth is, Zillow is a multi-billion dollar company, and no one can replace Zillow. That's why they're there. That's why they exist, and that's why they're expanding, right? I kind of looked at it like this. As an agent, you can create an atmosphere where you got to go to 10 different grocery stores to get all the components you need and want for your home, or you can go to Costco, which one you want to do. The reality of it is Zillow has a lot of great components. Why go and create another aspect where people are going to search not really be that satisfied and go back there anyways? That's not like our niche. Our niche is in, when I use the example earlier, of if you want to get married, you can just go to a priest and get married, or you can do a wedding, which is you hire a wedding planner to do the whole shebang, right? That's our niche. Our niche is to hold somebody's hand to the process, take them to you, John, to find out what their financial situation is. Take them to Dwight, and we're holding their hand the whole time and making sure that Dwight's got them lined up, that they're ready, able to buy. They can afford the payment, and then to take them out shopping, take them to Home Depot to show them what components they're going to need to buy for their house, help them find cleaners, help them fix their roof, help them fix their water heater, help them find a plumber, help them find an inspector, take them to an insurance agent, and it's really just networking and making sure that they have all of those needs met, and that's whether they're buying or if we're getting ready to list their home. I have a client right now that someone's unfortunately passed away in their family, they're taking care of everything, and they lived in the house for like 30 years. We spent the last month because they, it was too painful for them. They handed me the key and said, "Take care of it." I said, "Great, I got contractors in there, painters, landscapers, I had a flooring guy go in there, I had an electrician go in there, we gutted the place, fixed it all up, got it ready, put it on the market in the next two weeks, and it's a whole brand new house." Amazing. And all of the prices were way cheaper than they could get anywhere else. Yeah, you can't put a value on that, Aaron. The peace of mind you gave those family, or gave that family, and then, of course, hopefully the higher, obviously it will be, not hopefully the higher dollar amount that they will get. Yeah, that's why you're so doggone get it what you do. Man, that's impressive. I love it. All right, when we come back, guys, Dwight, I want you to take over the second point here of what these agents need to be doing right now, technology-wise, and tackling an area that you're becoming a little bit more proficient in, my friend, that I go very well, and that is the area of social media. I'll let you follow up with Aaron on how he's utilizing social media to sell homes faster, utilizing technology. First, I'll turn it over to Greg Neff, who's got news traffic and weather. Hey, Greg. Welcome back to the John Sanchez Show on News Talk 780K. It's with Dwight Mallard of Guild Mortgage, Aaron Clark of Edge Realty, 32-point gain on the Dow, 364 loss on the Nasdaq, and a decline of 49 in the S&P. Guys, I tried to keep my mouth shut in the first half hour in regards to this Biden press conference, but I can't do it anymore. Greg Neff, it's your fault. You ran that clip. I've got to share with you guys this story of all places CNBC, right, because that's obviously, I have to read this too, because what Greg played, that was one of the things that slipped up. So let me read this really quickly, guys. This is just hilarious. So President Biden on Thursday mistakenly referred to Vice President Kamala Harris as Vice President Trump in the opening question of his highly anticipated solo press conference. Look, I wouldn't have picked Vice President Trump to be Vice President. I think she's not qualified to be President Biden said, confusing his second in command with his November election opponent. President misspoke and appeared to lose his train of thoughts several times as he fielded reporter's questions. And another blunder, Biden wrongly referred, he wrongly referred to his chief of staff as my commander-in-chief before catching his mistake. Yep. Following his bungal debate, well, let's see. Okay, here we go. Biden also added salt to his political wound as a scripted boy was this scripted NATO event honoring Ukraine where he accidentally introduced Ukraine's president Zelensky as President Putin. And he said the following, and now I want to hand it over to the president of Ukraine who has as much courage as he has their determination. Ladies and gentlemen, President Putin, that's what Biden said before he quickly corrected himself. Throughout the press conference, Biden delivered stumbling sometimes meandering responses to questions on foreign policy inflation and other issues which he tried to use to attack Trump. He gave a seven-minute response to a question about China, for instance, where he occasionally trailed off mid-sentence and tripped over some words. Quote, "Some of our European friends are going to be curtailing their investments in Russia." I mean, excuse me, in China. When he cited numbers, he repeatedly prefaced with a disclaimer that he might be getting the numbers wrong. Quote, "Don't hold me to the exact numbers." He also interrupted himself, interrupted himself, mid-sentence, diverting to unrelated topics as he worked to make his case for reelection. Quote, "There's so much we can do still. I'm determined to get it done. It's about freedom. By the way, I'll end this." Well, I'm not going to do that. Haley has come up too. He said before chilling who's Haley? I don't know. Let's see, is there anything else? Because I obviously had to stop watching it to get on the show. As of today, we now have 14 Democratic lawmakers who have publicly called on Biden to exit the race and allow a new Democratic nominee. And then I just got a newsbreak, our news alert, guys. During this last commercial break, breaking news is Biden won't drop out unless, now this is new, unless polls say, quote, "There is no way you can win." So that's something new. So unless the polls say it, he's not going anywhere. So I just, oh, my gosh. And by the way, he was an hour late starting his press conference. There's all kinds of speculation there. All right. Well, we've had enough fun with that. Now, I feel much better. I was able to vent myself there. So thank you, guys. I'd like to add for those longtime listeners of your show, and I bring this up. Our claim to fame was 2016. We had Donald Trump, Jr. on for 17. That's right. That's right. You're absolutely right. 17 minutes. Yeah, 17 minutes. At the night of the election, we still got this. And we're like, yeah, that's right. That's right. Sure enough. Sure enough. If he's listening, call back to the show. Help you out. We can get him again. We have connections. I'm sure we can get him again. And the greatest part was that next morning, I did a seminar at, God, where were we, I think, at the Atlantis. And that was the day of the victory. And my goodness, that was a great seminar. We had so much fun at that one. And the audience was just nuts, just absolutely nuts. Oh, man. Where are we going to this whole thing? I don't know. No. You just said here and you shake your head. You just said here and you just shake here. That's all you can do. All right. Let's get back to our topic tonight. How can technology be used by your real estate professional to sell your home faster and for higher dollar amounts? Dwight, let's get going on the social media side of things for Aaron. Yeah. Well, a couple things. If you were listening to our break, cumulus, boost, they're even doing it now, right? I mean, so everybody's participating. The knowledgeable agents like Aaron, they've already got this figure out this Facebook, Instagram, LinkedIn, all that stuff. So powerful, they interconnect. Aaron's a master at it. I've seen it. You've seen it. But now what's kind of interesting is we've always relied upon the borrower, the consumer, to come to you. Now they get targeted via ads and different things. And they type in keywords and you have conversation with somebody on your phone. A little scary, but this is where it's going and it is. It's ads based ad targeting consumers and it works. And so those two combined are so powerful. When you're out there directly at the consumer, but you're also able to be proactive with them with all the other social media platforms. So if you don't have one, there's plenty of people out there that you can hire to do it. You don't want them there in your heart, but there's lots of people out there that can teach you exposed. So if you're not doing it, it's really, it's up to you. Absolutely. Well, you brought up an interesting two words to why and that is targeted ads. Aaron, explain how you target ads for listings that you have. Yeah, so with using social media, there's a couple of various different ways where you can, you know, everybody's familiar with like Facebook groups, right? You know, if you're a motorcycle Harley guy, you can join Facebook Harley groups. So there's specifically, even in a way, all my secrets here, but there's specifically ways where you can go into groups where people are looking for investments or real estate, like there's groups where people are looking for cash deals on certain, you know, picture uppers. There's Facebook groups where people are looking for ranches or horse property or farms or whatever, all the way down to specific areas. So one, you can actually post listings in those specific groups. And now you're hitting a complete targeted base that's looking for the commodity or the home that you're selling. Two, you can use paid advertising. So Facebook, Instagram, obviously same company, right? So when you go into Facebook, when I put a listing on there, I go in there and I assign that listing certain values to the advertising culture that I wanted to hit. So I can go in there and say, I want this listing to hit a 10 mile radius around Reno, or I can have it target, you know, we're getting a ton of buyers from California. If I think that primarily a buyer from California is going to purchase it, I can target the California audience. It'll appear in their messenger. So when they're messaging Aunt Susie about what's for dinner at the barbecue cookout, it'll pop up in there. It'll target them when they're scrolling through their news feed and their zombie scrolling late at night instead of sleeping, like we all do sometimes, right? It'll target them in any way, shape, or form like that. And I end up selling about 20 to 25 percent of listings through targeted social media ads where somebody did not see it unless it popped up on their news feed and then they called me or contacted me from that and no one put it in front of them before that. Amazing. Absolutely. All right. Let's go to real quick before we go to break. If we need to continue it, we'll do it. Something that got my curiosity up on your list. Virtual staging. Talk about that for just a quick second. Yeah. So virtual staging is getting super popular now because now you can actually hire companies that will super impose furniture in photos. So you're not actually staging the property. So people can get an idea in the photos and then when they show up the house is vacant, but they've got an idea before they go. So that's kind of the cheap way in here. Yeah. You can, you pay per photo and these different companies will put a couch in a TV and plants and decor on the walls and it's all fake. It's all and now AI is starting to do it. So that's one way why you actually hire companies to come in and they will partially stage at home or fully stage at home and then there's a monthly rental cost for that. Right. Right. I bet the virtual is a heck of a lot cheaper. And if the one we always had was, yeah, who would probably always had was the stages. I had a lot of them for clients during the real estate boom years past. If I don't like that couch, guess what? We're kind of stuck with it, right? If I'm a customer coming in and looking at a potential customer coming in to look at a house. Virtual staging. I don't like that house. You go click. Okay. It was green. Now let's put a black couch in there. You know, it's, it's mind boggling. It's, it's absolutely mind boggling. So I did not think there was a virtual staging. Yeah. Right. If you can make your, your game room, a Star Wars room, that's right. Not that you do that, but you can do whatever you want. Yep. Beautiful. All right. We'll continue our discussion. Let's wrap up with Kristin Snow in the right now. It's traffic center. Hey, Kristin. Welcome back to the John Sanchez Show on his talk, 780k, which Mr. Clark, your phone number, sir. 673 6700. Beautiful. Mr. Millard. 2402022. Beautiful. All right. We've been talking about technology. Kind of into the, the last segment in regards to virtual staging. Did not know that happened. So that was a great learning one. Aaron, you know, we can't let you go because again, we, we come to you for technology when it comes to real estate. Hence the topic tonight. AI and chatbots. What's the latest there? How do you use it? And so on and so forth to sell houses faster and at a higher price. I don't use it too much other than on advertised listings. It'll check with a lead to make sure that it's a real lead. Yeah. A whole lot of time. But outside of that in the industry, it's mainly being used in the corporate sector of advertising in real estate like Zillow. Zillow uses chatbots like crazy. It truly does. Facebook uses chatbots. If you notice on your phone, I mean, if you ever use Facebook on your phone, now when you pop it open and do a search, it says meta AI. And it starts talking and handling your request and means and predictability. That's what's being used primarily right now. Interesting. Interesting. Okay. Dwight, I'm going to give the final question to you. Whatever you want to talk to Aaron about in regards to technology. Well, you know, I'm still fast today. With the photos and the aerials and all of that stuff that he takes and puts it into videos and pictures that people get to really feel the experience of seeing that house because again, a lot of the initial, it's first impression, right Aaron? So it's a first impression you've got it. You've got to knock it out of the park or they'll move on. Exactly. You only get one chance to make a good first impression. So the idea of you ever have an agent, anyone in an audience that you're listing your home with, and they pull out their cell phone to take photos, you need to fire them immediately and call someone else because we make a lot of money for a good reason because we're good at what we do and how we do it. And if we can't afford to pay for a professional photographer and pay for ads, then you're hiring the wrong person. I love it. Hey, we're drones right now. We haven't touched on that in a while. Are Jones, you know, I know they've less than some of the requirements, et cetera, but utilizing drones and all in the photos. Every listing showing areas, what's around the corner, everything, unless it's in a FAA restricted flight zone in camp. Are you doing it yourself? Are you hiring companies to do it? Some myself, others, I hire companies. Got it. Got it. Fascinating. Well, Aaron, listen, it's always great to have you on the show. And we always like to pick your brain on technology because your world, like the rest of our worlds are changing so fast when it comes to technology, but people have a hard time thinking about technology when it comes to listing their home. But as you have expressed many times, it's needed. It's a must if you want to get that higher price and sell it fast, right? Absolutely. All right, my man. Great having you on, as always, Aaron. Mr. Millard, have a great evening. Along with all of you, we'll see you tomorrow on the John Sanchez show. God bless. This program was sponsored by Sanchez Wealth Management. The material in this program was intended as general information only and should not be taking a specific investment tax or legal advice. None of the information on this broadcast was intended to be a solicitation for the purchase or sale of any security. Further information is available by contacting John at Sanchez Wealth Management dot com or 775 801 801. John Sanchez offers securities and advisory services through Independent Financial Group LLC, a registered broker dealer and investment advisor. Member FINRA SIPC, securities only offered in states, John Sanchez is registered in. Sanchez Wealth Management LLC and Independent Financial Group LLC are unaffiliated entities. Dwight Millard is not associated with Sanchez Wealth Management LLC or Independent Financial Group LLC. Dwight Millard, co-host, NMLS number 241259, Guild Mortgage Company equal housing opportunity. NMLS number 3274, Dwight Millard, NMLS number 241259, Envy Mortgage Company number 1141, Pranch address 5370 kitsky Lane Suite 101 and 103 Reno, Nevada 89511, phone number 9723812410. The information provided today is for educational purposes only. The position strategies or opinions of the show do not necessarily represent the position strategies or opinions of Guild Mortgage Company or its affiliates. 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