"The Play Button is THE most compelling call to action on your website", says Lou Bortone. He should know since he's been using video to grow businesses for over 25 years. Known as "The Video Godfather" Lou guides you through the process, step-by-step, and sets you up for success with video. Who will share with you how to use video in your marketing, white barriers are keeping you from starting and how to break through them, and what type of equipment you should be using. Video marketing is here to stay and you need to know how to do it right. Lou Bertone will help you know how to do just that when you listen to this episode. You will also want to put your hands on his free 99 video ideas which will do wonders for your marketing.