We’ve been chatting a lot about the importance of honing in on your brand aesthetic and your brand story, and now we are going to help take you to the NEXT level and put all those branding components to use.

On today’s episode of the Dreams to Plans podcast we are so freakin’ excited to have on an extremely special guest - the lovely, Sarah Schwartz, editor & chief of Stationery Trends Magazine and podcast host of The Paper Fold. Sarah is going to share with us today the dos and don'ts of pitching your brand to the media. 

Sarah has been an avowed paper geek for 20+ years now. (Which hello, paper is my personal love language) She first started covering the stationery industry as a market editor for the industry trade publication Gifts & Decorative Accessories in 1997, and in 2008, became founding editor of Stationery Trends, an award-winning trade quarterly magazine devoted to all things paper. She also blogs about stationery at The Paper Nerd, podcasts at The Paper Fold, curates a quarterly Trend Report for Gift Shop Plus magazine, and just unveiled her second podcast in conjunction with NY NOW, The Paper Plane Cocktail Hour. Sarah is a frequent industry speaker and is occasionally quoted in the media. Aside from family, what makes her happiest is working with makers, boutique owners and stationery lovers — and becoming part of their stories.