Copywriting can be an intimidating side of business—but it doesn't have to be. Dive into the world of copywriting—and maybe even learn what exactly copywriting is—with Dani Paige. In this episode Dani and Elizabeth cover:

• How to make your writing stand out (Hint: this isn't something you learned in high school English!)
• Understanding the Rule of One and how it can boost your email success
• Finding confidence in sharing your voice
• Keys to coming to peace with losing followers
• Before and afters of good copywriting