In world that has never been more susceptible to hype than it is today, Michael Schein teaches you how to create and leverage hype for your business, project or community. Uncover the strategies deployed by secret societies, propagandists, cult leaders and self-promoters and use them to your own advantage.

Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.

Hosted on Acast. See acast.com/privacy for more information.