This episode quickly becomes one for the books as Margo Aaron, former psychological researcher turned author, helps us connect the dots between psychology and marketing. What does it take to be desirable? How do we find a balance between wanting to be liked and staying true to what we stand for, even if that means that some people will hate us? Margo opens the doors to a captivating conversation that you don’t want to miss.

Check out Margo Aaron’s work and catch up with her on her website at www.thatseemsimportant.com

You can find her on Twitter and Instagram as @MargoAaron

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Broadcast on:

13 May 2019