As you probably noticed, this month we're bringing you our "Life of Purpose" series and revisiting some of our most transformative episodes, tune in to explore expert insights and practical strategies on help, performance, and community well-being, all aimed at helping you achieve personal and professional fulfillment. If you sign up for the newsletter, you'll not only get recaps of the key ideas in each interview, but at the end of the series, you'll receive our free "Life of Purpose" ebook. What you have to do is go to unmistakablecreative.com/lifepurpose. I'm Srini Rao, and this is the Unmistakable Creative Podcast, where I speak with creative entrepreneurs, artists, and other insanely interesting people to hear their stories, learn about their molding moments, tipping points, and spectacular takeoffs. All right, this is Srini. Welcome to another backstage episode of the Unmistakable Creative. I am here with my co-host Greg Hartle, Greg. What's going on? Not much, man. Just writing a petition into the Unmistakable Creative Podcast to eliminate the opening intro. Well, I'm trying to get, I'm trying to get 10,000 signatures of people who hate the opening intro to join me in a movement of getting it changed. That's what's ironic is that on my list of things to do for today, before the episode airs, is to change the intro music. So by the time people actually are listening to this, what's awesome is they won't even have to send in the petition. Oh, that's fantastic. Look at that. Look at that. My efforts are working already. I know. Can you say some other things that you want to have? How about a million dollars falls into our bank account suddenly? Yeah, that would be great. So by the time this episode is online, there will be a million dollars in our bank account. Terrific. I love that. You know, I could definitely use a million dollars seeing this as a fact that there's a shiny new car sitting in my driveway. Oh, nice. You got a new car, huh? I did. And you know what? That's big news. And I can listen to podcasts in it. It has Bluetooth. You can finally listen to podcasts. Yeah, I know. You can finally become a podcast listener even though I haven't been one for a long time in a podcast, even though I'm a podcast creator, I very rarely listen to podcasts, except when I'm in the car. And now that I have a car with Bluetooth, I can listen to them. You know what's funny is I listen to podcasts all the time because I use the Swell app. I must be their biggest power user because I listen to that thing constantly. But before that app came out, I don't think I ever listened to podcasts. Well, you know, the Swell app is really, I think, one of those fantastic examples of why we need to change the intro music. I got to the podcast and the Swell app and I thought, "Damn it, this takes too long." Yeah. Yeah, yeah. I would have already swiped to the left and eliminated us. Exactly. And so I knew right then and then, right then and there, I was like, "Okay, that's it. It's got to change." So for those of you who have absolutely despised the intro music, I know some of you have told me you hate that girl's voice. So fortunately, you'll be hearing my voice again. And the best of our knowledge, you actually like my voice since you've listened to us for many years for some of you. So let's, speaking of our listeners and people who like my voice, let's get into some listener feedback from last week on our Gatekeepers episode. It's funny because I actually posted the image on Facebook and it was really, it was interesting to see their feedback. So Nysha writes in and she says, "I've never, I think it's Nisha, but she spells it NYSHA." So I'm not sure how we pronounce it. So correct me if I'm wrong, please. I have never seen Gatekeepers as a threat. I hope that does not make me not an unmistakable creative. I see them as a fun game to get around or woo them to love me. Not in any weird manipulation way, more than I have to talk to the head cheese. Now kindly pardon me is I give you a kiss and move past you away. It's a great attitude I like. Really, it is. I mean, I think that attitude really is, to me, I think that's the healthiest attitude that you could probably have towards Gatekeepers, to not see them as this sort of evil barrier in your way, which I think we tend to do. We vilify them. We really have. I mean, it was like you said last week. Where is that blog post about the Gatekeepers who passed on all the shitty books? Yeah, well, I think, yeah, exactly. I think they're just built up angst, you know, because I think it's more of a personal issue than I think it is the Gatekeepers. But there's no doubt also, as we talked about last week, I mean, Gatekeepers in many different respects have blocked a lot of people from achieving their goals or reaching their level of success that they've wanted because they haven't gotten that kind of exposure, you know, that they needed. But you know, I mean, it's all in your mind and it's all about action. So you know, and you're seeing that now, like the people who embrace Gatekeepers like Nisha, you know, tend to do well. And then those who sit around complaining about them as these evil people tend not to do so well. Yeah, yeah, you know that. I mean, you just you had like you said, action is critical. You just kind of if they're if they're not going to, if you can't get past the Gatekeeper, you go around them. That's as simple as that, I think, yeah, or just be friends with them. Yeah, exactly. All right. Let's see, Paula says, you know, we don't have the excuse as quite a few of the best and most prestigious universities are free, which is interesting because I mean, I think she brought up the, you know, sort of how this is related to how education used to be kind of one of the barriers that would get in people way. That being said, the who mom and dad are as true anyways. My dad would have loved for me to be a psychiatrist like him to inherit his patients, but I was the girl who fainted in bioclass at the site of a human body's insides, not good for a doctor. Interesting. It's an interesting take on the whole Gatekeeper thing, but you know, education and the role of getting, I mean, education is a form of gatekeeping in a lot of ways in my mind. Oh, well, there's no doubt, but there's lots of, so there's lots of angles with that because, you know, on one hand, yeah, we have more access to knowledge and information than we've ever had before and we also have the ability to take courses or classes, even with, you know, prestigious institutions like MIT or Harvard, you know, you can get those classes for free online now or Stanford, et cetera. But that is not even close to the same as actually going to that institution or getting a degree from that institution and what that degree represents in the traditional American ways of getting access to things or people, you know, there is no doubt when you have a prestigious degree in your hand or on your wall, you do get certain access to things that others don't and that cannot be ignored. Oh, yeah, I mean, I honestly, my dad, you know, sold me on the virtues of Berkeley when I was very young, he said, look, he said, at the end of the day, there is a perception, you know, when you, I mean, he, I chose between that and another university, he said, look, he's like, I'm going to be honest with you, this is a better choice in the long run. And I'd be lying if I told you that it didn't give me access to certain things. Sure. Wouldn't have had otherwise. Right. And so, all right, one more piece of listener feedback and then we'll wrap this up. This is from Thomas, which is really, again, we go back to education with how expensive some formal education is becoming and people with masters, PhDs and multiple degrees, working for low wages or not at all is honestly, is it honestly worth it to compete for what amounts to a trophy to please some HR person, mom or dad, a lot of Gen Y and some of Gen X has student loan debt that they're never going to be able to pay off, but still give these people the same stage advice. If you do what you're told, you'll have a career and if you don't, you'll be poor. Yes, see, I think there's way too many generalizations there and I think we tend to do that as a society, we generalize too much. But I'll tell you right now, if you told me that I could have a degree from MIT or Harvard Business School, I'd take it, you know, I never went to college and so I would absolutely take that. You know why I would take that? Because the connections that that would give me and the opportunities that that would give me with alumni and access to individuals who have significant influence, I think it's, I think it's a mistake to annoy, to ignore the value in something like that. Now, if you asked me about a degree from a state university, I wouldn't take that. That wouldn't be useful to me. I can get much further, much faster without it and I certainly wouldn't need it if I were going to have to take on debt to get it. So I mean, I think there's, you know, to create some sort of generalization across the board as if everything is equal, I don't think that's a mistake. But I think there are certain instances in which taking on a lot of debt for a degree from a university that is not considered prestigious or would not have a certain value to it that would get you places, I understand that. But then on the other hand, to ignore the value of a degree from a university that would get you places or it gets you access to people, you know, I don't think that can be ignored. Yeah, no doubt. I mean, well, I mean, you've even told me at times you said one of the things that you realized is that I underestimate the value of the education that I've had. Yeah, you absolutely underestimate the value of that education. There's no doubt. And I think a lot of people do that kind of grow up in middle America, who end up going to universities like the one you went to, who don't see the results of it, turn out the way they had envisioned it or the way that they were told. They take an all or nothing approach. I think you do that. I think you, you say, wow, what a waste. And I look at it and say, bullshit, I mean, there's a lot of great things that have come out of that for you in a lot of big ways. But you're comparing, you're comparing yourself to an ideal that didn't happen. You're not comparing yourself to the greater population of the world and just how valuable that degree was to you and to your work. Well, I mean, the whole comparing yourself to an ideal that didn't happen. That's, I mean, we could do a whole hour just on that. That's a whole, that's, that's, I mean, there's so much internal narrative there that really I think has to be dealt with. And I think that's largely, I mean, a lot of what this has been for me. But you know, let's, let's, as people have heard me say a thousand times, let's shift gears a little bit. We have, we have an interesting subject between today, something that has come up both based on listener feedback and something that you and I have talked about extensively. It's interesting, right? Even though we're both of the same age, our digital lives are like almost night and day. Oh, yeah. And in terms of kind of the way we embrace the internet and the way, you know, we are with technology. For me, I am much more connected to it than you are. It's kind of like, yeah, I'm like, I can't imagine, and for you, it'd be like, yeah, Facebook account closed, Twitter account closed, like three-year project done. I don't want to have anything to do with this, whereas I'd be like, well, to me, I'm like, what? I'm like, you're going to cut yourself far from all of that, which, you know, I think that that's, that's, you know, that's a whole other discussion. But really one of the things that, you know, we, we, we want to talk about, you know, a while back, we, we ran an episode with a guy named Charlie Hone. Some of you heard a very recent episode with him on anxiety, and I'll link both of these up in the show notes. But the, the other episode was called how to become recession proof. And I don't remember who it was, but somebody wrote in and they said, stringy, this is great advice, but it's not valid if you're a certain age. It's only good for somebody who's a millennial. And you know, it got me thinking, I remember it may have been while we were driving around in LA looking for, for venues for our event or something, and when we talked about this idea that maybe, maybe we believe there's a general generational divide, but that it's all a myth, that there is no generational divide, and that some, you know, we have to embrace this regardless of what age group we fall into. Spark something uncommon this holiday with just the right gift from uncommon goods. The busy holiday season is here and uncommon goods makes it less stressful with incredible hand-picked gifts for everyone on your list all in one spot. This is the first that spark joy, wonder delight, and that it's exactly what I wanted feeling. They scoured the globe for original, handmade, absolutely remarkable things. Last year, I found the perfect gift for my nephew, periodic table building blocks. 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From holiday hosts and hostess gifts to the coolest finds for kids, to hits for everyone from book lovers to die-hard sport fans, Uncoming Goods has something for everyone, not just the same old selections you could find anywhere. And with every purchase you make at Uncoming Goods, they give $1 back to an unprofit partner of your choice. They donated more than $3 million to date. To get 15% off your next gift, go to Uncoming Goods.com/Unmistakable. That's UncomingGoods.com/Unmistakable for 15% off. Don't miss out on this limited time offer. Uncoming Goods, We're All Out of the Ordinary. Well, you know, it's clear that the influence of events and experiences around you have such an effect on how you see the world and how you view the world. So what happens there is you do have generational divides in terms of belief systems and values and what you respect and don't respect and things like that. I think that does happen because it's just by circumstance. If you are around when World War II started, you view the world differently than if you weren't. If you were around in the Great Depression, you view the world differently than if you weren't. That can not be ignored, but the concept that somehow we have a situation where we have this generational divide as if older people can't do certain things or younger people can do certain things or vice versa, that doesn't make any sense. And in my travels around the country, I worked with people everywhere from 19 year olds. In fact, I even spoke to a few seventh grade classes all the way up to I think the oldest person that I worked with was 66, I think. So I've had a lot of experience with different age groups across the board and the same rules apply to everybody and what it is is it's not so much a generational gap or divide. It's about technology, I think, in large part and it's also about it's not just technology or learning technology, it's what that technology does or affords you. So I'll give you a perfect example. When I was in Chicago in 2011, I was at an event and there was a section of this event that was for charity and we were broken up into groups. Somebody had a charity that they were running. They explained their charity, they explained the challenges with their charity and then they asked for feedback from the group. So in our group, there was approximately, let's just say 20 people and in this 20 people, there was, and I'm clearly speculating here, but I'm pretty sure I'm close to accurate. In this 20 people, there was about 12 of them that I would say were over the age of 40 and there was about six of them that were under the age of 25. So the person running this thing explains their charity, they explain their problems. The people over the age of 40 start having a discussion around these problems and possible solutions for them, right? And they're going back and forth and they're saying we could do this, we could do that and somebody else says no, we can't do that, but maybe we could do this, we could do that. And they're talking back and forth for about 20 minutes. In that timeframe, everyone under the age of 25 had their head down looking at their computer or their phone, didn't say a word, didn't speak, didn't say a word. So you could look at that environment if you were watching and you could say wow, look at all these engaged people over the age of 40 that seem to care about this charity, that want to talk about this charity, that want to find solutions to it. Look at all these 25 year olds that don't care at all. What they're doing is looking at their phone. Then you get these under the age of 25 people poke their head up and they start talking, but they don't talk about possible solutions. They talk about the things they've already done. So one of the 18 year olds had already bought the web domain, another one set up a tumbler for it. The other one got all the social networking accounts set up. So they were actually working, they weren't sitting there talking about possible solutions, they were already solving the problem. And to me, that's the difference, is what this technology has done is has created the shift of action or no action and consumption versus creation. And that's not an age thing, that's whoever you are. It just so happens that the younger generations have grown up around this stuff. And so they can adapt to it much quicker and much easier than others. Yeah, I definitely think there's something to be said for that whole consumption creation balance. Here's something else to consider with age that came up for me in a recent interview. It was the one we actually aired this week with Debbie Millman, who has been basically a brand strategist for iconic brands, but I mean she's more of a brand anthropologist than she is a strategist or a marketer. One of the things that she said to me that really struck a chord, she said we view aging as this sort of horrible thing, there's almost a negative connotation around it, but she said that age gives you a wealth of material when it comes to creation. It's funny, we were going back to that conversation about education and the value that it's given me and life experience, my ideal didn't live up and then I think, okay, well if the ideal lived up, what would there be to write about? If there was no conflict and nothing happened and everything just went according to a plan, it would be a pretty boring story to read. That's one thing I think that you have to consider with age is that yeah, maybe you have to adapt because I can tell you there's a certain sense of wisdom and value that, I mean it's very interesting because I can look at this and I wrote about this somewhere, I said, you look at our older guests and you look at our younger guests and it's very interesting to hear their sort of take and view on the world and the older guests, you can tell that they've lived life, even the, I mean, the playing field is level when it comes to how they use technology, I don't think there's any difference, but there is something valuable about that that I think gets overlooked when you try to make the argument that hey, some of this is just biased towards millennials. Yeah, well look, anybody can do any of these things that we're doing today, regardless of age, I mean in fact, age is less of a factor today than it's ever been because most of the work, most of the production that we used to have was the result of physical production and now, you know, most of it is mental production and knowledge based, so I mean age is less, if anything age is less of a factor today and in both directions, you know, you can be young, I mean, there's people in elementary school, kids in elementary school that are building apps, right? So you can be young and produce today or you can be older and produce today at staggering numbers and that never existed before because one, you didn't have access to the materials that you needed and two, there used to be a learning, it's such a steep learning curve and that learning curve is gone now because, you know, technology is ubiquitous to everything that we're doing and that's how we create everything. Well, and I think that learning curve is going to become even, is going to get eliminated even more. I mean, right now you maybe you need, you know, a little bit of coding skill that I think that, you know, your tools are being created almost daily to basically make all of this easier than it's ever been, you know, I think that at the beginning of the art of being unmistakable, Justine must quote Dan Pink and she says, you know, can a machine do it for you? And if a machine can do it for you, then you you've kind of got to consider, okay, what do you bring to the table that the machine can't do and I think that that's where sort of the creativity element comes in. Yeah, and so going back to your original premise that the gentleman who wrote in said, you know, these these things don't apply. They only apply to millennials or younger people. I don't know, I feel like that's a personal belief system. I don't feel like that's an actual fact of the way the world works today. And you know, and of course it starts there. Now I will say that if you've chosen not to participate or learn certain things or keep up or adapt or innovate, then the there's a steeper learning curve and it's and it's much much much more difficult. I mean, you know, I was working with a gentleman not that long ago who whom said to me, I need to create a resume and I've been trying to create this resume in Microsoft Excel and I can't figure out how to do it, right? So I stopped the mid sentence and I just said, you're not seriously creating a resume in Microsoft Excel, are you? But that's a perfect example where he hasn't kept up. So he's so far behind that he's trying to create a resume in a, you know, a piece of software that that calculates algorithms, you know, like that's not a word processor. So you know, like we have to start there, like that's how far behind he is. But that doesn't have anything to do with his age. That has to do with his inability to innovate and stay with the times. Yeah, I mean, I really, I'd be really curious to hear what our listeners have to say because I know that they come from across the board. I mean, many of you guys, some of you guys are, you know, on the older side, like, you know, and some of you guys are really young. I don't know how many really, really young kids listen to us. There are probably a few people who are in college, but then many of you have worked for many years and have kind of seen the economy change and, you know, I think I'm in that sort of weird middle ground of not quite being Gen Y or, you know, I'm not a millennial and I'm not quite the other. I fall right in between because of all the things that have happened with technology in the course of my life. Like it just was this weird middle ground. Ryan Reynolds here from Mint Mobile. With the price of just about everything going up during inflation, we thought we'd bring our prices down. So to help us, we brought in a reverse auctioneer, which is apparently a thing. Mint Mobile Unlimited Premium Wireless! Get 30, 30, get 30, get 30, get 30, get 20, 20, get 20, get 20, get 20, get 20, get 15, 15, 15, just 15 bucks a month. So, give it a try at mintmobile.com/switch. $45 up from payment equivalent to $15 per month. New customers on first three month plan only, taxes and fees extra, speeds lower above 40 gigabytes of detail. At Sprout's Farmers Market, we're all about fresh, healthy and delicious. That's why you'll find the season's best organic produce handpicked and waiting for you in the center of our store. We bring in local farm fresh fruits and veggies bursting with flavor. Come on in to discover everyday favorites, like juicy berries and crisp greens, but also unique peak season varieties, like moon drop or cotton candy grapes. Visit your neighborhood Sprout's Farmers Market today, where fresh produce is always in season. Yeah, I'm, well, so here's, I actually think you and I are a perfect example of this because you grew up with technology and I didn't even though we're the same age and that to me is a perfect example. It has nothing to do with our age. It has to do with how we lived our lives, you know, you, because when you and I talk, you talk about, you know, being in the San Francisco Bay area and you talk about the early internet days and you talk about, you know, having a computer in your home and all those things. Like, I didn't have any of that. I didn't have a computer in my home. I didn't mess with technology, I was a late adopter, still am, and, you know, I didn't grow up in the Bay area or didn't go to school in the Bay area, you know. So you and I, to me, are a perfect example of exactly what we're talking about in that, you know, we're the same age, but we have completely different experiences with the advancements of technology and the changing of times and how to apply these things where I was very late to the game and you were very early to the game and that's reflected in how you and I operate on a day of the day basis, you know, you, you, you use all these tools and technologies and you enjoy them and you appreciate them and you explore them. I don't. You know. That's nothing to do with age. Yeah. Yeah, definitely. Well, you know, let's, let's hear from you guys and we're very, very curious. Again, you know, this segment is entirely driven by your feedback and what you guys want us to talk about, you know, what topics come up for you guys as you're going about navigating the world of, you know, being a creative entrepreneur and insanely interesting person. So write in and tell us what you think, unmistakablecreative.com/contact. I think it's really, you know, we love hearing from you guys. And now let's, let's get into something fun, something that we, we told, told you guys about last week. So as Greg and I mentioned, one of the things that we're going to do every week is we're going to give away a $25 Amazon gift card to somebody who lives, leaves and iTunes review. And you know, this week I'm going to get it right since Greg nailed me for getting it wrong last week. It is not just me picking a random person. It's actually a drawing. I literally have pieces of paper here inside a jar written down based on who left as an iTunes review in the last week. But let's, let's review those. Let's take a look back at the reviews really quick and then we'll wrap things up. Josh writes in, he says, yeah, a massive dose of inspiration. Listen to these stories about each of these guests and the journey has been an absolute inspiration. Sweeney does an incredible job digging deeper into the questions that others might be afraid to ask. This podcast is a real deal. Keep them coming. Thanks for that. This is from Vicki at vegetarian Zen. The guests, Sweeney interviews on this podcast are unlike any other and Sweeney has an interviewing style that brings out the best news guests. I listen to a lot of podcasts, but this is hands down one of my favorites. I look forward to my creative energy boost with each episode. Love that. Sukneet basically writes in and says, lots of fun listening to Srinivas. Srinivas is passionately interested in his guests and gives them a space to share their insights. I think that's the first time anybody has referred to me as Srinivas in any, you know, reference to me online. Really? I don't know that even I don't, you know, I don't think I've ever introduced myself as Srinivas. I usually just say Srinivas. Yeah, you know, when I was at your place, you invited a friend over and he knew you from grade school. Yeah. He referred to you as Srinivas and he kind of threw me off like the first four times he said it. I'm like, who's this guy talking about? Exactly. All right. One more. And this is from Brenda, Florida, creative, inspiring, amazing, inspirational, challenging, definitely unmistakable. These are the best podcasts I've heard compelling and off the chart unique. Wow. Nice. I really, really appreciate that. All right. Well, let's do this drawing. I'm going to pull a name out of like this little jar. Let's see. Your drumroll sounds better than our intro music. All right. Who is it? Okay. Vicki at Vegetarian Zen, send us an email actually right in at unmistakablecreative.com/contact and we will send you a $25 Amazon gift card. And for those of you listening, every review basically raises our rankings, helps us get you more and more awesome guests and helps us get new listeners. And you know, and write a review and you get entered into a drawing every week for your chance to win an Amazon $25 gift card. Greg, anything else, dad? No, everything is great. Just write in, share your feelings, share your thoughts. I'm really curious to see what people think about this whole millennial versus, you know, this whole generational divide and see where we take it. All right. And we'll see you guys next week. We've been listening to the Unmistakable Creative Podcast. Visit our website at unmistakablecreative.com and get access to over 400 interviews in our archives. At Sprout's Farmers Market, we're all about fresh, healthy and delicious. That's why you'll find the season's best organic produce hand-picked and waiting for you in the center of our store. We bring in local farm fresh fruits and veggies bursting with flavor. Come on in to discover everyday favorites like juicy berries and crisp greens, but also unique peak season varieties like moon drop or cotton candy grapes. Visit your neighborhood Sprout's Farmers Market today where fresh produce is always in season. Have you ever felt a twinge of worry about AI taking over your job or diluting your creativity? Well, what if you could turn that fear into creative fuel? We've just published an amazing new ebook called The Four Keys to Success in an AI world. And this is more than just a guide. It's a deep exploration into the human skills that AI can't touch. The skills that are essential for standing out and thriving no matter how much technology evolved. We're talking about real differentiators here like creativity, emotional intelligence, critical thinking and much more. Inside you'll find actionable insights and strategies to develop these skills, whether you're a creative person, a business person or simply someone who loves personal development. This isn't a story about tech taking over. It's a story of human creativity thriving alongside AI. Picture this AI as your creative co-pilot not just as a tool, but a collaborator that enhances your unique human skills. The Four Keys ebook will show you exactly how to do that and view AI in a new way that empowers you instead of overshadows you. From your creative potential today, head over to unmistakablecreative.com/fourkeys, use the number four K-E-Y-S that's unmistakablecreative.com/fourkeys and download your free copy. [BLANK_AUDIO]