The Unmistakable Creative Podcast

Are We Moving To a Machine Made World?

In this episode we take a look at how technology is changing the world of work and what jobs will be eliminated by machines.

A look back at last week’s episode and the listener feedback
Why you should challenge our thinking with your conversations
Making a living from the things that you’re capable of doing
Taking the 10,000 hour approach to early education
Why it’s possible take nurturing a talent too far
The machines that are starting to replace our jobs
The question of whether we want to move towards a machine made world
Why creativity is a modern business advantage
Learning to blend our creativity with technological advances
The nostalgia for artisans in a high tech world
Why we must be aware of how technologies will eliminate so many jobs
How the low barrier to entry to makes it necessary to be remarkable

People and Resources Mentioned

Average is Over by Tyler Cowen

Amazon’s drone video

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Broadcast on:: 30 Jan 2014
Audio Format:: other

As you probably noticed, this month we're bringing you our "Life of Purpose" series and revisiting some of our most transformative episodes, tune in to explore expert insights and practical strategies on help, performance, and community well-being, all aimed at helping you achieve personal and professional fulfillment. If you sign up for the newsletter, you'll not only get recaps of the key ideas in each interview, but at the end of the series, you'll receive our free "Life of Purpose" ebook. What you have to do is go to unmistakablecreative.com/lifepurpose. In spite of all our communication technology, no invention is as effective as the sound of the human voice. When we hear the human voice, we instinctively want to listen in the hopes of understanding it, even when the speaker is searching for the right words to say. That's because the human voice resonates differently from everything else in the world. This is the unmistakable creative podcast. Listen in on candid conversations with creative entrepreneurs and insanely interesting people. Let's talk about something that's not always top of mind, but still really important. Life insurance. Why? Because it offers financial protection for your loved ones and can help them pay for things like a mortgage, credit card debt, it can even help fund an education. And guess what? Life insurance is probably a lot more affordable than you think. In fact, most people think life insurance is three times more expensive than it is. So with state farm life insurance, you can protect your loved ones without breaking the bank, not sure where to start. When it comes to weight loss, no two people are the same. That's why Nume builds personalized plans based on your unique psychology and biology. Take Brittany. After years of unsustainable diets, Nume helped her lose 20 pounds and keep it off. I was definitely in a yo-yo cycle for years of just losing weight gaining weight and it was exhausting. 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We also employ our neighbors to deliver the energy needed, as the state's largest oil and natural gas producer, all to help improve lives in our shared backyard. That's Energy in Progress. All right, everybody. This is Srini. Welcome to another episode of the unmistakable creative backstage. I'm here with my co-host Greg Hardell, Greg. What's going on? Ah, now I'm much ready to roll. I've got my glasses on, my warm tea and my moleskin, and it's overcast outside here in Seattle. Like, you know, a hipster's dream. Well, considering what you're going to talk about today, it's very interesting that you're very low-tech. Yeah, exactly. Exactly. Yeah, I mean, irony, of course, you know, those of you guys listening don't know this, but we recorded this once and you'll see why this is so hilarious that we had to record it a second time. But we got a lot of interesting listener feedback from last week's conversation on whether you're meant to become a master of your craft or a renaissance person. So we're going to get right into the feedback because it ties in perfectly to what we want to talk about today. Zach writes in and says, you know, the debate of master of your craft versus renaissance person, there's an interesting perspective that comes from seeing your craft as an intersection of multiple skills. And he cites, you know, Scott Adams as an example of that. And Scott Adams was one of our former guests here on the unmistakable creative. And for those of you who don't know who Scott Adams is, he's the guy who created the Dilbert comic strip. But what do you think about that, Greg? Well, I think that, you know, I think the conversation has to be framed a certain way. And I'm not sure we did a good job of that last week or if we did or not, I'm not sure. But what I mean by that is, is that the idea of becoming a renaissance person or mastering your craft is an idea built around, you have to make a living, you know, to survive and to thrive. You have to find a way to make a living, you have to find a way to make money. And so if we frame it from that perspective, I would argue the side that Scott Adams actually has mastered his craft. And while he's used other things to come together, ultimately, he gets paid because he's a great, remarkable cartoonist. That's why he gets paid. And so, so, you know, for somebody like that, that's, to me, a perfect example of somebody who has mastered their craft. He's not dabbling in 19 different things, getting paid by 19 different things. He's getting paid really well to do one thing and to do that one thing exceptionally well. Yeah. Well, it's interesting, right? Because if you hear him describe it, that's not exactly how he describes it. I mean, if you go back and listen to our interview with him, his argument is, I'm pretty average at a bunch of things, but combined together, they, they make me really good at this one thing. Yeah. But that's the same thing. I mean, it doesn't matter if you combine them together. He's, he's still a cartoonist, you know, and he's still drawing every single day. He draws every single day he produces a cartoon and he gets paid well to do that thing. He doesn't, he doesn't, he doesn't do 19 different things and gets paid, you know, average on each of those things to make a living. He's doing that one thing. At least that's, that's the way I view it from my perspective. Yeah. Yeah. It's, it's interesting. I mean, I don't know that there's one right answer to this. This is a, this is a good one of you opened up a can of worms. Dixie writes it and says, Greg, you have a really small opinion about the human spirit if you think we are all, except apparently Greg Hartle capable of being excellent at only one thing. Tele to Da Vinci, Benjamin Franklin or Maya Angelou. And then she says, you know, you might want to rethink your comments about the man who lost his job after 30 years, uh, you know, especially the idea of seeing the writing on the wall, uh, I, I, you know, and of course my favorite part, Stree, thanks for trying to keep Greg honest in this one. Who, who, who said that? That was Dixie. Dixie. Okay. So first of all, thanks Dixie. Seriously. Thank you for your opinion. Because, uh, if we haven't expressed this, or if I haven't expressed this, I want to make this explicitly clear that the whole idea of this backstage episode is for us to share our thoughts by no means, uh, in our, our thoughts, you know, fact person or, or necessarily accurate. They're just simply our thoughts based on what we know, what we learn, you know, our opinions about different things. So the whole point of us opening this up, you know, at the unmistakable creative.com slash, uh, contact and to allow you guys to write in is to share your thoughts. So that's fantastic that you're, you're willing to step up and, and do that and, and to challenge my thinking that helps me become a better person. Hopefully it helps you become a better person and it helps all the listeners become better people. So that's, first of all, that's awesome. Second of all, I actually think we're on the same page here because the, the examples that you cite are exactly what I was talking about, at least I was hoping to convey, which was if you are very talented or highly talented and, or you are highly intelligent, it's, it's you are capable of being a Renaissance person and making a living at doing so. And so I cited the examples, for instance, of Pharrell Williams, you're citing examples of, of people like Da Vinci, um, in my opinion, they were born with that gift. And because of that, they are able to be a Renaissance person. And now in my opinion also, not everyone is born with that type of gift. And so for those of us who aren't, we are better able to make a living by mastering a specific craft and then we are using our talent to dabble in several different areas. And that was the point I was attempting to convey that if you want to make a living, in my opinion, that if you are not highly, highly intelligent and or highly, highly talented, you are more likely to make a great living if you master a craft, if you master a specific skill and become excellent at that skill and stick to that. And as far as the, the example that I gave of the individual who lost their job after 30 years, I was suggesting that the reason he even had that job for 30 years is because he mastered the craft, had he dabbled in a bunch of different things, he probably would have been average or slightly above average at his job and probably would have lost that job years earlier, but because he was so great at that one job, he kept that job for absolutely as long as he could. And also in my opinion, he should have seen that coming in some respects in that we are moving into a world in which technology is replacing those types of jobs. He worked in a bakery, for example, and for a high, you know, for a well-known corporate company, Bakery, and a machine replaced a lot of his functionality, a lot of his job. And so that's why he lost his job, ultimately. And in my opinion, you can see those things coming in a lot of ways. For instance, Amazon just released their PR video about the drones delivering packages. And if I worked at UPS or I worked at FedEx, I would see the writing on the wall that within the next 10 years, the likelihood that I'm going to be delivering packages every single day for eight hours a day, the way I'm doing it now, is pretty slim, is pretty slim. So I better start thinking about an alternative now and not wait until I lose my job 10 years from now and then say, "What am I going to do?" And that was the point I was attempting to convey. Well, I think you've done a good job. I have a feeling Dixie is going to write his back based on that. Yeah, I hope so. That's awesome. You know, one other comment that came in, which is actually a rather interesting one, was around the idea of education. And Renee wrote in talking about, you know, a site 10ktalents.com. And her whole approach is, you know, starting with their kids at the age of 12 and helping them reach this sort of idea of mastering a craft and putting in the 10,000 hours because at age 12, you can definitely do that. And this is one that's been very interesting for me as somebody who comes from a fairly educated family. I mean, my dad's a college professor and I have a lot of debates with him about the structure of higher education and the question of whether it's actually preparing people. I do think there is something to be said for setting up kids at a very young age for mastery. And I don't think in its current form, our education system is accomplishing that. Yeah, I'm not even sure I should touch this topic because I don't have kids. And I don't know much about the education system. So I'm not going to, but I will say from what I've read, you know, in a lot of respects, that's a good idea. You know, then I wonder though, are we going to become like, like China, where, you know, we see a kid that has a talent to be a gymnast and we lock them in a room for the next 10 years at the age of five so that they can win the Olympic gold medal. I mean, you know, we don't want to, I'm not sure we want to go that far, but, but, but I have definitely read a lot of research on the idea that, that the sooner we can start children down that path, the better likely. Let's talk about something that's not always top of mind, but still really important. Life insurance. Why? Because it offers financial protection for your loved ones and can help them pay for things like a mortgage, credit card debt, it can even help fund an education. And guess what? Life insurance is probably a lot more affordable than you think. In fact, most people think life insurance is three times more expensive than it is. So with state farm life insurance, you can protect your loved ones without breaking the bank. 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Go to linkedin.com/results to claim your credit, that's linkedin.com/results. Terms and conditions apply, linkedin, the place to be, to be. Forging ahead together drives Colorado's pioneering spirit at Chevron. We donate funding and volunteer thousands of hours in support of the community's we call home. We also employ our neighbors to deliver the energy needed as the state's largest oil and natural gas producer, all to help improve lives. In our shared backyard, that's energy and progress, visit colorado.chefron.com. Yeah, that whole idea of locking a kid in a room, I mean, nurturing talent is actually a really interesting thing, I mean, can we take it too far? I've never even thought about it that way, but yeah, if I saw-- Just look at sports and you can see in America that we take it too far. Oh, yeah, I mean, well, I go to, you know, at my local surf break, there are kids that are there who surf better than I'll ever surf in my entire life. And they're usually out with their parents and part of me wonders like how much different it is that I'm there just to enjoy myself and these kids are there gearing up to actually compete. Yeah, yeah, it's, you know, and again, I'm not sure I am even remotely qualified to have that conversation. Well, we won't touch it then, but I think that, you know, Jay's comment, Jay wrote and he said, "I think, you know, the thing people should consider is that your next competition is not a person anymore, but a machine. This is the one competitor you're not going to beat." But it really, I think, makes a perfect setup for what we want to talk about today. And now you guys get the irony that we tried to record this using a machine and something went wrong. And we're doing this again. But I think that, you know, it's so funny that you brought up the Amazon drone commercial because that's exactly what I was thinking of. I thought, you know, like, I don't know about you, that example in particular is really interesting to me because, you know, there's packages that show up at my house every day. And I kind of wonder if it's like, I don't really have a relationship with my UPS guy, I just want my package. Yeah. You know, I think that, I mean, there's a lot to unpack there, which is, number one, there's no doubt that machines are replacing a lot of human jobs and there's no doubt that that direction is only going to continue. If you can't create the machine, you better know how to control the machine on some level. I mean, even as business owners, as online entrepreneurs, you have to be able to control the machine on, you know, on some level. So, you know, there's no doubt that that's direction that we're headed, that's direction we have been headed in and we'll continue to head in. So the question becomes, how are you bringing your unique abilities? How are you bringing your creativity to the table? And I thought Justine Musk in, in the forward of your book pointed out very well where she talked about not only is creativity important just to express yourself, it's actually an advantage in today's business world. And, and that's a perfect example. And that's the whole thing that we're always talking about where, you know, you can no longer fit in, you have to stand out because it used to be if you just fit in, if you were just one in the cog in the machine, you know, the bigger structure machine where you just did your job every day and you did exactly as you were supposed to do it every single day. Well, you get your paycheck every single Friday and everything would be great that, you know, that world where you just fit in is, is no longer, you know, gonna work for most people where now today's world you have to stand out. And, and that comes from critical thinking and from creativity more than anything else. And so you, we have to figure out how to work alongside these machines. We have to look, figure out how to manipulate these machines to our advantage and or we have to go totally the opposite direction, maybe where, where there are a lot of people that are longing for the days when we didn't have all these machines controlling everything that we're doing. And so if you can create experiences that, that help those people kind of go back into the, to the days where the machine isn't controlling everything, then you can also find a lot of advantages there. And, and so, you know, whether or not you have a good relationship with the person that delivers your packages or not, I think there's something to be said for the bigger conversation, which is, which is maybe you want to, you know, maybe there's a lot of people that want to have a good relationship with the person that delivers their packages and maybe we want to get back to those days where we know our neighbor and back to those days where we, you know, we know people that are, that are delivering the products and goods that we're buying, et cetera. So I don't know. I mean, there's a lot to unpack in that conversation. Yeah. I mean, it's the question of are we, are we basically moving from a human-made world into a, a machine-made world? And that's, that's a really, that's a very interesting sort of complicated debate. You know, I always think. You know, when I read Tyler Cowan's book, "Average is Over," he says, thousands of people, like tens of thousands are in these self-driving cars that we've seen in the videos that Google is talking about. Like, they go to work every day on those cars. And then on the flip side of that, somebody like Danny Shapiro, who we had here as a guest recently, talks to me about sort of the nostalgia for this, this time of artisans and, and how she's finding these, you know, she talked about an area somewhere in the East Coast where you've got these people who are highly educated, and they're, they're going and they're working on things like becoming the best artisanal butcher, because there is a nostalgia for it like you talk about. This Halloween, Google All Out with Instacart. Whether you're hunting for the perfect costume, eyeing that giant bag of candy, or casting spells with eerie decor, we've got it all in one place. Download the Instacart app and get delivery in as fast as 30 minutes. 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That's B-O-M-B-A-S.com/acast and use code ACAST at checkout. Well, you know, and that's where I kind of wonder if the middle doesn't exist. Or if you're caught in the middle, if that's the worst place to be, you know? And that's, you know, in America, that's kind of the destruction of the middle class is kind of working that way. But this is a different type of middle. The middle between, you know, do you want to be on the cutting edge of technology? Or do you want to go the opposite direction and create human experiences for me? And both can exist, obviously, and both do exist. And you know, you have your ubers of the world, you have your Facebooks of the world, and then you have your things like you're talking about. Or a lot of the people that listened to our show or that have been guests on our show, like say, AJ and Melissa Leon, where they're creating, you know, small batch products that are handmade by local artisans, you know? And that world can succeed because there's a lot of people that are longing for that. But combining both of those worlds or being caught in the middle, I should say, between both, trying to straddle both of those worlds, at least in terms of your products or your services or your business. I don't know. I'm not sure that we have a really good place for that right now. Well, yeah. I mean, the middle ground is interesting. I mean, you and I were sitting outside at TGI Fridays a few weeks ago when you were down here in Southern California. And I remember you tell me, you said, you know, that people are in many restaurants are actually getting rid of waiters. And I thought, well, that kind of actually, you know, they have an iPad at the table. It's like, yeah, I guess you don't need somebody to take your order. You just need somebody to bring the food. Yeah. So that's the debate, right? So, so the question is, is do you want to be as efficient as you can possibly be? And so you don't need a human to take an order. Why not just have a machine take an order and then somebody can deliver it and eventually a robot will deliver it and not even somebody or do you want to create the exact opposite experience where you highly value that human interaction and human connection. And so instead of being the most efficient, you're the best human experience. And so you can go one direction or the other and in both seem to be succeeding in today's world. And I don't know that it's a competition between the two. I actually think there's going to be a place for both, you know, and, but, but if you are somebody that is working in that world and or trying to build a business in that world, you do kind of have to choose. You have to choose which direction you're going to go and you have to choose which elements you're going to bring to the table as far as the human touch, you know, the high touch or the high tech or a combination. Yeah, that's, that's actually a really sort of interesting debate. I mean, I don't know that there's one, but I think in all honesty, either way, you look at it, I think that being unmistakable, whichever way you decide to go matters, I mean, even the artisanal butcher, if they're not awesome at what they do, I don't want somebody serving me meat that's been, you know, not prepared properly. I don't know about you. Well, and that and the funny thing about that is that goes back to our previous conversation in a lot of ways with last week, which is you have to be remarkable at it. You cannot just dabble. You can, you know, you have in today's world, you because the barrier entry is so low and because there's so many options for people to participate that otherwise in the past didn't participate, you have to be remarkable at it, whatever it is. You can no longer be average or even above average, you have to be remarkable. And in my opinion, unless you're highly talented or highly, highly intelligent, the best way to be remarkable at anything is to put in the time and master that crap. Yeah. Yeah, doubt. You know, this is, this is awesome. First off, you know, this is Greg and I, as we mentioned, this segment really has been designed for us to interact with you to hear your feedback because the interviews aren't the most appropriate place for that. But really, we're loving this feedback and when you guys write in, it makes it so much easier to produce this segment. You give us so much material to work with. It's much more interactive. It's a lot more fun. It's a lot more interesting. So, you know, write us, let us know what you think. I mean, are we moving towards a machine made world and how is creativity going to impact that? Let's do it together, unmistakablecreative.com/contact. Yeah, I'm looking forward to what people are saying and Dixie, feel free to write in and tell me I'm full of crap and also wants to as well. I love it. Well, let's do this. Let's, let's do a quick, some quick iTunes shoutouts for the people who left us reviews and then we'll, we'll wrap the show with that. So a couple of people wrote in, thank you so much for these reviews. As we've mentioned, these reviews make a world of difference. They help us find more sponsors. They help us keep bringing you guys awesome guests. Beth Phillips says, "Always thought provoking, smart, and inspiring. I appreciate Shreenie's dedication to interviewing insanely interesting people." And my favorite comment that she said, "If your goal for 2014 is to cure your addiction of podcasts, don't start listening to the unmistakable creative." Another one, D-Roach07, Shreenie's interviews are awesome. He's genuinely interested in his guests and draws information that will help you in every area of your life. Thank you so much for that. And Doodlebop243. I found the art of being unmistakable and then started listening to the podcasts. I listen on my iPhone while I walk and it makes the walk go by so quickly and is more enjoyable. Thank you so much for that. And for those of you guys listening, we'll wrap the show with that. As we mentioned, right in, let us know, you know, are we moving towards a machine-made world and how does our creativity impact all of that unmistakable creative.com/contact? Thanks for listening in on another candid conversation at The Unmistakable Creative. Embrace your inner misfit, express your creative voice. And remember, the goal isn't to live forever, but to create something that will. Let's talk about something that's not always top of mind, but still really important. Life Insurance. Why? Because it offers financial protection for your loved ones and can help them pay for things like a mortgage, credit card debt, it can even help fund an education. 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