Scott is the CEO of OnMi Patch, a transdermal vitamin patch company, the host of the Success Story podcast (part of the Hubspot Podcast network) where he interviews inspirational people, mentors and leaders, and the founder of a weekly business newsletter with over 100,000 subscribers.

A career sales and marketing executive. Scott re-writes the playbook on sales, marketing, brand and take to market strategy. From startups to enterprise, Scott’s worked with execs and entrepreneurs to 10x their businesses.

He’s sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup and others.

0:00 Intro

0:45 Scott on Moving to Florida

3:03 Scott Being Busy WIth 3 Things

5:43 Capital Allocation

6:20 Similarity with Alex Hormozi's "Acquisition Model"

10:58 Scott's Private Equity Model

12:07 The Key Man/Key Person Problem

18:00 Strategies in Finding Start-up Businesses

21:02 How The Podcast Aided Everything

26:37 Content Strategy for Scott's Podcast

32:07 The Biggest Impact in Podcast Mktg

33:25 Podcast Having the Most Loyal Audience

35:51 Brief Introduction of OmNi Patch

36:51 The Advantage of Patch Products

38:59 How Patches Are Becoming More Normal

40:50 Habits That A Consumer Has To Change

43:37 Process of Mktg Strategy

44:29 Get Your Performance Mktg Down ASAP

47:35 Advice If You're Doing A Startup

48:18 Finding A Winning Creative

51:07 Outro