THE FLIP SIDE with Andy Mai
TFS#115 - Joe Pulizzi, Creator Monetization, Events Industry, Content Marketing, Building Profitable Assets w/ Award Winning & Best Selling Author, CEX & The Tilt Founder
Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.
His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.
Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP, and Dell.
You can find Joe on Twitter @JoePulizzi.
CHAPTERS:
00:00 Intro
00:40 Meet Joe Pulizzi
02:30 Joe’s Best-Selling Books
03:40 The Importance Of Emails
06:40 Email Marketing Strategy
08:40 Minimum Viable Audience
09:10 Finding Your Content Tilt
11:40 Email Newsletters
14:50 Sponsorships Strategy
17:00 The Power Of Physical Events
19:50 Subscription Sites & Events
21:20 Creating Better Customers
23:35 Event Partnerships
25:10 Balancing Contents & Sales
26:50 Building Profitable Assets
30:30 A Win-Win Situation
33:20 Audience Buying Power
36:50 Creating A Media Kit
39:00 Creator Monetization
41:20 Content Consumption
43:30 Frequency & Consistency
44:10 The Value Per Email
46:10 Increasing The Value Per Email
50:00 Optimizing Email Lists
52:50 Email Deliverability Rates
54:25 Best Email Software
55:40 Outro
- Broadcast on:
- 17 Jan 2023
Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.
His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.
Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP, and Dell.
You can find Joe on Twitter @JoePulizzi.
CHAPTERS:
00:00 Intro
00:40 Meet Joe Pulizzi
02:30 Joe’s Best-Selling Books
03:40 The Importance Of Emails
06:40 Email Marketing Strategy
08:40 Minimum Viable Audience
09:10 Finding Your Content Tilt
11:40 Email Newsletters
14:50 Sponsorships Strategy
17:00 The Power Of Physical Events
19:50 Subscription Sites & Events
21:20 Creating Better Customers
23:35 Event Partnerships
25:10 Balancing Contents & Sales
26:50 Building Profitable Assets
30:30 A Win-Win Situation
33:20 Audience Buying Power
36:50 Creating A Media Kit
39:00 Creator Monetization
41:20 Content Consumption
43:30 Frequency & Consistency
44:10 The Value Per Email
46:10 Increasing The Value Per Email
50:00 Optimizing Email Lists
52:50 Email Deliverability Rates
54:25 Best Email Software
55:40 Outro