John is the CEO of SellBetter by JB Sales, an organization focused on elevating the people and profession of sales through training, content end events. They train some of the world’s fastest-growing sales teams like Salesforce.com, Zoom, and LinkedIn while supporting a thriving community of over 50,000 individual sellers.

John’s goal is to change the negative perception of Sales and help sales professionals achieve success by doing it the right way because he believes that when Sales is done right it’s one of the greatest professions in the world but when done wrong it’s one of the worst.  To further support this goal and introduce Sales as a career to the younger generations he is also the proud author of an Amazon bestselling children’s book called “I want to be in Sales when I grow up” that he wrote with his daughter.

Visit https://sellbetter.xyz/ to know more!

CHAPTERS:

00:00 Intro

00:50 Meet John Barrows

03:00 Basho Sales Training

04:40 Starting JB Sales

06:50 Sponsorships & Live Events

08:00 Why Email Is King

10:20 Value vs Worth

12:00 Value Ladder

13:20 Pay For Access

14:50 Direct Selling Strategy

16:00 Ideal Customer Profile

17:45 Marketing vs Advertising

20:05 The Cost Of Sales

23:00 Figuring Out Cold Traffic

24:50 The Infinite Game

26:30 Why I Joined TikTok

31:40 Targeted Marketing

34:10 The Subscription Model

35:00 Recurring Revenue vs Passive Income

39:40 Patreon Business Model

41:30 The Flywheel Effect

43:00 Strategy vs Experiment

45:00 Starting A Company Mindset

46:50 Educated Customers

48:50 Crystal Knows

49:50 The Modern Buyer

52:15 The Consumerism Of Sales

56:00 Humanizing Technologies

57:40 Disqualifying Builds Credibility

59:50 Objection Handling

01:01:40 Identifying ICP

01:02:45 Who’s Best Interest

01:04:00 Well-Defined Criteria

01:05:05 Outro