Sabin Mathew is the  Founder and Director of Lesics Engineers Pvt Ltd & Sabins School. 

Sabin has an IIT Delhi post-graduate in 2012. At Lesics, they aim to provide quality engineering education. Their videos are designed to clear misconceptions, create a passion for engineering and explain complicated technologies in a simple way.

Visit https://www.youtube.com/c/Lesics to learn more!

CHAPTERS:

00:00 Intro

00:25 Meet Sabin Mathew

01:35 Dubbed YouTube Channels

02:20 Fluctuating Views

03:20 Revenue Forecasting

05:10 Topics On-Demand

07:10 Video Production Process

08:00 YouTube CPM

09:40 The Engagement Game

13:00 Video Production Cost

14:25 Quality vs Quantity

15:50 Facebook Monetization

17:15 LinkedIn Learning

19:30 Return On Investments

21:45 Microsoft Learning

23:20 Marketing Online Courses

24:50 The LinkedIn Advantage

26:20 The Death Of Facebook

26:50 TikTok Supremacy

28:10 Taking A U-Turn

30:20 Online Course Investments

31:35 Online Course Longevity

32:50 Online Course Demand

35:10 Developing Own Platform

36:45 The Khan Academy

38:05 Brilliant.org

39:00 How It All Began

40:45 Online Course Packaging

41:45 Business Model Transitioning

42:50 Role Models

43:55 Social Media Handles

45:00 LinkedIn Posting Etiquette

46:15 TikTok Hacks

47:50 TikTok Conversion rates

49:05 The LinkedIn Algorithm

51:10 YouTube For Marketing

52:40 YouTube Branding Strategy

54:10 Starting A New Chapter

54:30 Outro