Thomas Mulder is the CEO and founder of Freecom. Thomas is a multi 7-figure E-Commerce expert owning multiple businesses. Three years ago, Thomas Mulder threw himself completely into his online business and managed to achieve over a million in sales in his first year and many more in the years after!

To know more about Thomas, visit https://thomasmulder.com/

CHAPTERS:

00:00 Intro

00:25 Meet Thomas Mulder

01:12 Hitting First Million

02:30 Running Ads On Pinterest

03:30 The Problem With Facebook

04:45 TikTok vs Pinterest

06:35 Pinterest Ads Optimisation

09:50 Pinterest Ads 101

11:20 Pinterest Product Testing

14:00 Pinterest & TikTokAlgorithm

15:50 TikTok Product Testing

16:45 General vs Niche vs One-Product Store

19:10 Finding A Winning Product

21:45 Testing Ad Creatives

24:40 Old Winners New Creatives

26:00 Recycling Old Products

27:00 Best Performing Products On Pinterest

28:35 Creating Pinterest Avatars

30:20 The Pinspy App

32:55 How Spy Tools Work

35:30 Pinterest Ads Analytics

38:50 Pinterest Country Targeting

40:10 Pinterest Ads Beginner Friendly Strategy

41:30 Using Native Languages For Your Store

43:25 European Payment Process

45:45 Pinterest Ads Scaling Strategy

50:10 Pinterest Ads Down Scaling Strategy

51:35 Pinterest Retargeting & LLA

52:50 Pinterest Ads Campaign Strategy

53:40 Outro