Lucas Spinella, a former professional football player, and former Foundr Magazine FB Ads Specialist is the founder of Coursify. Right now, he currently works with coaches, agencies, and influencers to help them build scalable automated online courses. Lucas has worked on 20+ course launches and has helped several brands generate $20M+  in revenue!

Follow Lucas Spinella: IG: @spinellathatfella LinkedIn: https://www.linkedin.com/in/spinellathatfella/ 

Chapters:

00:00 Intro

00:20 Disclaimer

00:40 Meet Coursify Founder Lucas Spinella

02:20 Working at Foundr

03:30 Freelancing

05:10 Consulting

07:10 The Builder & The Seller

09:40 Online Course Formula

11:30 Launching Info Products

13:30 The Point Of Webinars

15:00 Proof & Case Studies

16:30 The Four Forces

19:00 Creating The Best Ad

20:00 VSL vs Webinar

24:30 Grass Isn’t Always Greener

26:10 The Product & Execution

27:40 How Agencies Work

30:00 Where Courses Are Going

31:10 Target Audience

33:30 Picking A Niche

36:00 Fresh New Angles

38:10 Upgrading Courses

39:15 Running Ads

41:20 Manual Optimization

43:05 Facebook Ads Tracking Issues

44:50 Why Lucas Does What He Does

46:50 Lucas’ Advice

49:20 Outro