The up-and-coming generations have been called many things and accused of many more. Speculation about their impact on philanthropy has been the subject of books, blogs, studies, and many podcast discussions. In this episode, Katie interviews Dr. Michael Moody and Sharna Goldseker, the researchers and authors behind Generation Impact: How Next Gen Donors are Revolutionizing Giving. The book was originally published in 2017 following extensive research on the aspirations and inclinations of Generation X and the Millennials and was recently republished in an expanded format.
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