Just think...on average, 88% of an organization’s major donors are not giving at their full capacity. Therefore, how could it impact your organization if 88% of your major donors gave more?
That's just one of the stats that Katie discusses with Bob Westfall of Westfall Gold in this episode. Bob shares findings from the 2021 Major Donor Generosity Report which elaborates on how nonprofits can turn transactional giving into transformational generosity. Wonder what that means? Think of it in terms of this question, for example:
If I give your organization support, what change will it create in a community or individual’s life?
That is the question fundraisers need to ask themselves and their leadership! The days of $x.xx buys xxx meals are over. It’s now time to talk about how we transform lives while creating impact that fosters lasting change. Bob narrates this point with stories from his own fundraising career. In addition, he shares tips on how wealth research and peer events can help prepare fundraisers to elevate their support and donor engagement.
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