Successful
People Buy Feelings, Not Things | Tony Robbins
When it comes to renting out your property, the uncertainty of finding reliable tenants can feel like a real guessing game, responsible renter or perpetual party animal. Enter Renters Warehouse. The pros who turn the uncertainty of finding great tenants into peace of mind. Renters Warehouse offers top-notch leasing and tenant placement services, ensuring you get trustworthy renters without the hassles and headaches. With no upfront fees, Renters Warehouse works for you, not the other way around, from marketing and showing your property to screening tenants and preparing the lease, their team of experts handles it all so you can sit back and watch the rent roll in. Renters Warehouse even warranties their tenants for up to 18 months at no extra cost. And if you need ongoing management, they've got you covered too, all for a flat monthly fee. Visit renterswearhouse.com to request a free rental price analysis. That's renterswearhouse.com or call 303-974-9444 to speak to a rent estate advisor today. Let's talk routine blood work. Did you know regular lab testing could be a valuable tool in identifying potential health risks and conditions? Luckily for you, Quest offers a convenient solution for lab work at QuestHealth.com. You can buy your own Quest Lab tests online and no doctor visit is required for purchase. That's right, at QuestHealth.com you can skip the wait for and cost of a doctor appointment and still get blood work overseen by an independent physician. ShopQuestHealth.com for over 100 tests across several health categories, from allergies to heart health, hormones to sexual health and more. These are the same quality lab tests that doctors use, available to you, for you. It's as easy as purchasing a test from QuestHealth.com and visiting a nearby Quest Diagnostics location for sample collection. Get fast, shareable test results online and the option to discuss them at no extra cost, with an independent physician who may be able to prescribe treatment. So what are you waiting for? Prioritize your health today with lab work on your terms. Visit QuestHealth.com and put your health to the test. Now, Steve's a dear friend of mine and when he was building the wind, I'll never forget, he was at my home in Sun Valley. It just got to meet him. It was New Year's and everybody else was standing watching the fireworks and I was sitting at a table and I was basically doing a brain melt sucking out of his brain, everything I possibly could. How do you think about this? What do you do? How do you market? And here's what I learned from Steve. People don't buy products. They buy feelings. People don't buy products. They buy states. People don't buy products. They buy identities. And he and I went back and forth for about two and a half or three hours and became lifelong friends the last decade and a half. And what I learned from him is how many of you know the six human needs? Let me see your hands. Raise your hand if you know the six human needs. So real quick for those who've never heard it before, what's the first need that all human beings have? It's not a goal, it's not a desire, it's a need. What is it quick? Certainly. Everyone has an need for a certain need if they can avoid pain or ideally they can have some pleasure. But that's a survival instinct. If you have total certainty all the time, you will feel completely what? More. So what's the second human need? Quick. I'm the certainty which another friend's certainty is variety. The need for surprise. Who here loves surprises? Say I. Well, you like the surprises you want, right? Supplies you don't want, you call problems, but you need them to be alive and business-plies plenty of variety, right? What's the third human need? The need to feel significant. Significant is the third human need to feel significant, unique, special, important, significant. Who has the need to feel significant? Who? Who? Everybody. What do people say? I don't want to feel significant. That's how they get significance by saying I don't need significance. I'm more unique than you. You have the significance. I don't. Some people get significance by buying a $500,000 or a million car or some people get significance by saying I don't spend any money. I don't need a nice car. I'm so special I don't need a nice car. It's called a reverse ego symbol. Same need, they just go about it a different way. But if you're totally significant and unique and special, that feels good, but then you feel alone because the fourth human need is need for connection and love. Who needs connection and love? Everybody. And by the way, those first needs, everybody gets certainty, uncertainty, variety, significance. Even if you have to make up stories about yourself, you'll find a way to feel significant, right? And a feeling of connection, if not love. The final two needs are the needs of the spirit you must grow as number five. You grow or you. If a business is not growing, what is it doing? That's a fact. There's no such thing as a stable business. You're growing or you're dying. There's no plateau that you can stay at and stick around. And lastly, number six, you got to grow and with what you grow, you have to contribute because everything in the universe is either growing or dying. Everything universe is contributing or it's eliminated by evolution. If nothing else, we're made for that. Having said that, when I was with Steve that night, I explained these six needs and as I'm explaining them, he grabs me physically by the shoulder, he goes, that one, that one. And I just said significance. He goes, that's where I've made all of my money in my entire life. He said, people will pay disproportionately to feel significant than for any other need. He said, people will spend more money. People want love, but they think they'll get love if they're significant or at least they'll get laid if they're significant. He said, so I've built the most expensive hotels in the world and I charge more than anybody else. And even when Las Vegas in 2008 went through its drawdown, Steve kept his prices high. Why? Why? He wanted to still be the most special place. He came to this seminar sat in the front row and I'm not, there's almost nothing that makes me uncomfortable. I'm like, what am I going to teach him? But he sat in this event at lunch, took me to lunch and he goes, this is the most viable session I've been in the last 10 years. I know what I'm going to do. This is in 2008. He said, here's what I'm going to do. I'm going to, when all my competitors are shrinking right now, because they're trying to survive, I'm going to go build this giant beach club that goes right to Las Vegas Avenue. I'm going to build this new entrance. I'm going to up my services. He said, I'm going to do what you teach. What is the fundamental success to becoming wealthy? It's only one thing. If you want to be wealthy, you have to do more for your clients than who than anyone else. You have to add more what? That is the entire secret to wealth and business. If you want it in one sentence, it's simple. Do more for others than anyone else is doing. Add more value and you will own them and you will own the marketplace. He goes, you know what I'm going to do, Tony? When everybody else is shrinking, I'm going to add more value. All the high-end people are going to see how I'm doing more and they're going to come to me. This down period is going to be the most important period of my entire career, because when the economy comes back and those guys start giving services, I already own these people. They're not going to leave me. I'm their home. You got to ask yourself, what do I do to add more value? And many of you think adding more value means cutting your prices or doing something about nature. Sometimes adding value is raising your price. It's crazy. Raising your price can increase your sales. It was the right piece. Now, if you raise your price and do more, no question that could be the right thing in some cases. Some of you, your market is the cheapest price. Maybe it's time to change that business model because unless you're Walmart or Amazon or somebody that can do things at massive volume and lose money and sustain it, you might need a thing called a margin. If you're going to be successful in business, you want a high margin. High margins come from high human needs being met. Well, it sounds like the tenants at your rental property sure know how to throw a great party. You just wish they wouldn't throw so many parties on Tuesdays until 4am. And if they could pay the rent on time, that would be nice too. Being a landlord can be stressful, but it doesn't have to be. Let renters warehouse handle the hard part of property management for you, like finding quality tenants you can trust. Renters warehouse manages thousands of single family homes and specializes in locating reliable tenants at the right price for your property, usually in a matter of days. And if your tenant defaults for any reason, they'll replace them for free up to 18 months under their tenant warranty program. From rent collection to maintenance coordination, their best in class property management professionals do it all. All for one flat monthly fee. Get a free rental price analysis at renterswarehouse.com to find out how much your home can rent for. That's renterswarehouse.com or call 303-974-9444 to speak to a rent estate advisor today. Let's talk routine blood work. Did you know regular lab testing can be a valuable tool in identifying potential health risks and conditions? Lucky for you, Quest offers a convenient solution for labwork@questhealth.com. You can buy your own Quest lab tests online, and no doctor visit is required for purchase. That's right, at Questhealth.com you can skip the wait for and cost of a doctor appointment and still get blood work overseen by an independent physician. ShopQuestHealth.com for over 100 tests across several health categories, from allergies to heart health, hormones to sexual health, and more. These are the same quality lab tests that doctors use, available to you, for you. It's as easy as purchasing a test from Questhealth.com and visiting a nearby Quest Diagnostics location for sample collection. Get fast, shareable test results online and the option to discuss them at no extra cost with an independent physician who may be able to prescribe treatment. So what are you waiting for? Prioritize your health today with lab work on your terms. Visit QuestHealth.com and put your health to the test.