In this episode, we have the privilege of speaking with Baz Moffat, a renowned women's health and fitness coach and the co-founder of The Well HQ. She sheds light on the pressing issues faced by women today and how the fitness industry can play a pivotal role in transforming women's health. In essence, Baz Moffat's message is clear: the fitness industry holds immense potential to empower women and, simultaneously, boost business growth. Fitness Business Owners who embrace this opportunity, invest in education, foster inclusive environments, and align their services with women's health needs are poised not just to gain clients but to retain them for the long haul. It's a win-win situation, transforming women's lives while ensuring a thriving and successful fitness business.
Here are the key highlights from our conversation:
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Pelvic Health - Breaking Taboos And Seeking Help: Baz highlights the lack of awareness surrounding pelvic health among women. Shockingly, studies reveal that it takes an average woman 7 years to seek help for pelvic health issues. It's crucial to normalise conversations about pelvic health and empower women to ask for assistance without hesitation.
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The Role Of Fitness Professionals: Baz stresses the importance of a supportive network for fitness professionals. Instead of presuming that women have all the answers, fitness professionals should create a nurturing environment. This includes questioning existing education and studies that are predominantly male-centric. Baz encourages gym owners and personal trainers to engage in conversations with female clients, ensuring their experiences and concerns are acknowledged.
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Language Matters - Shifting Perspectives, Gaining Loyalty: Baz advocates for a shift in language and attitudes. Fitness Business Owners who actively engage in reshaping the conversation surrounding women's health cultivate a loyal clientele. Women appreciate spaces where they feel understood and respected, leading to client loyalty and positive word-of-mouth referrals.
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Educational Empowerment - The Key To Client Retention: Education becomes the cornerstone of attracting and retaining clients. Baz emphasises the necessity for fitness professionals to expand their knowledge about women's health, especially during pivotal life stages. Business owners investing in comprehensive education not only offer superior services but also build client trust, leading to long-term relationships.
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Supportive Networks: Building Communities And Clientele: Fitness Business Owners must recognise the power of community. Baz underscores the importance of creating a supportive network within fitness facilities. By fostering a sense of belonging, women clients are more likely to stay committed. This supportive environment not only aids in their fitness journey but also ensures they remain loyal customers.
The Well HQ are offering four courses, all accredited by CIMPSA. These courses provide a platform for fitness professionals to gain in-depth knowledge about women's health and fitness, fostering a community of experts committed to empowering women - see below for the links!
Female body course: https://www.thewell-hq.com/product/the-female-body/ref/145/?utm_campaign=fbc
Puberty course: https://www.thewell-hq.com/product/the-female-body-puberty-edition/ref/145/?utm_campaign=puberty
Pre / Post natal course: https://www.thewell-hq.com/product/the-female-body-pre-post-natal-edition/ref/145/?utm_campaign=pre-post-natal
Menopause course: https://www.thewell-hq.com/product/the-female-body-menopause-edition/ref/145/?utm_campaign=menopause
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with Baz: https://www.linkedin.com/in/baz-moffat-55b61a11/