Think of your favorite brand - maybe it’s Apple, Bose, Dominoes, Netflix, Jeep - whatever your favorite, most likely the quality of the product is excellent. But that’s not enough to make you loyal to the brand. According to our guest today, there are two other important elements that lead to brand loyalty: The environment where the product is delivered, and the quality of the customer service. Chris Caracci helps organizations build customer loyalty. He spent years at the Disney Institute working with clients across the world. Today, he teaches at the William & Mary School of Business and continues to help businesses and organizations with their loyalty creation initiatives. He joins us to talk about building customer loyalty.

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.