Donna McDermott has spent over 30 years as a brand management executive for some of the country’s most well-known brands: Oscar Mayer, Tropicana, Bacardi, Heinz, AutoZone. She’s developed scores of new concepts and prototypes while launching 12 new brands and line extensions that have resulted in annual sales of over 2 billion dollars. She is currently the marketing principle at FedEx, and joins us today to discuss the differences between branding and marketing, product management, and why professionals need to always put their customers first.

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