In this episode, Jesse Pollak, head of Base at Coinbase, discusses how Base is building a global onchain economy to usher in the next era of the internet. He explains how the modular blockchain architecture of L2s and L3s on Base enables faster, cheaper, and better applications than anything online today. Jesse shares real-world examples of how businesses like restaurants are using Base to dramatically reduce costs, and how social media apps like Farcaster are leveraging open protocols to drive innovation. To close our he touches on the importance of the Stand With Crypto movement in advocating for clarity and common-sense crypto regulation. Enjoy! - - Follow Jesse: https://x.com/jessepollak Follow Rex: https://x.com/LogarithmicRex Follow nosleepjon: https://x.com/nosleepjon Follow Expansion: https://x.com/ExpansionPod_ Subscribe on YouTube: https://www.youtube.com/@expansionpod Subscribe on Apple: http://apple.co/4bGKYYM Subscribe on Spotify: http://spoti.fi/3Vaubq1 Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Timestamps: (00:00) Introduction (02:06) What is Retail in Crypto? (04:04) Onchain is the New Online (10:45) Base GTM Strategy (16:59) Permissionless III Ad (18:40) Base User Adoption (28:26) Marketing to Businesses (33:50) L3 Strategy (42:44) Social Media Onchain Success (49:29) Stand With Crypto - - Disclaimer Expansion was kickstarted by a grant from the Celestia Foundation. Nothing said on Expansion is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Rex, Jon, and our guests may hold positions in the companies, funds, or projects discussed.