Today's episode breaks down how Bryson DeChambeau became one of the world's most popular golfers through YouTube and social media. I discuss DeChambeau's recent viral hole-in-one challenge and the social media growth it generated for the two-time major champion,  DeChambeau's overall content strategy, how much money he potentially makes off YouTube, why DeChambeau's content style could be the future of professional golf, and much more. Enjoy!