Archive.fm

The Joe Pomp Show

#100 Topgolf's CMO On Making Golf More Fun, Expanding The Total Addressable Market, And Ditching The Country Club Stigma

Broadcast on:
13 Jul 2022

Geoff Cottrill is the Chief Marketing Officer at Topgolf. We talk about the company's growth from zero venues to more than seventy today, what has changed since their $2 billion merger with Callaway last year, and how they are contributing to the surge of interest in golf globally. Enjoy!