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The Joe Pomp Show

#90 Breaking Down Apple's $2.5 Billion Bet On Major League Soccer

Broadcast on:
17 Jun 2022

Apple TV has signed a 10-year deal with Major League Soccer and will become the exclusive home of all MLS games globally starting next year. The deal is worth at least $250 million annually, or $2.5 billion over ten years, and that is 2.8x the $90 million MLS currently earns from its TV deals. But does that mean it's a good deal for Major League Soccer? Today's episode breaks it all down. Enjoy!