Trustees and Presidents: A Podcast for University Leaders On College Athletics
Stanford dropped 11 sports, Vanderbilt cuts most of athletic communications dept....analysis from a PR expert on how schools manage difficult messaging around college sports
This week is a time like no other-the Ivy League announced the cancellation of Fall 2020 sports, Vanderbilt University, part of the powerful SEC football conference, announced the near elimination of their athletic communications department, and Stanford University announced the discontinuation of 11 Olympic sports. Prior to that, many other universities have announced cutbacks to their athletic programs.
My guest is Steve Dittmore, Ph.D, a professor and assistant dean at the University of Arkansas, recently analyzed the messaging around delivering this difficult news to stakeholders. Examining 22 Division i schools, he looked deeply at the patterns that emerged, and offers senior leaders advice on how to tell the story with directness and fairness to all your audiences, including the athletes who are impacted.
- Broadcast on:
- 08 Jul 2020
This week is a time like no other-the Ivy League announced the cancellation of Fall 2020 sports, Vanderbilt University, part of the powerful SEC football conference, announced the near elimination of their athletic communications department, and Stanford University announced the discontinuation of 11 Olympic sports. Prior to that, many other universities have announced cutbacks to their athletic programs.
My guest is Steve Dittmore, Ph.D, a professor and assistant dean at the University of Arkansas, recently analyzed the messaging around delivering this difficult news to stakeholders. Examining 22 Division i schools, he looked deeply at the patterns that emerged, and offers senior leaders advice on how to tell the story with directness and fairness to all your audiences, including the athletes who are impacted.