A conversation with Donna Lopiano, President of Sports Management Resources, former women's athletics director at the University of Texas, and President of the Women's Sports Foundation. Dr. Lopiano has been meeting with Senators and members of the House, to advance legislation in the Federal Government to redefine college athletics. She is a co-author of a book, Unwinding Madness, which provides numerous examples of how higher education could restructure college athletics to benefit athletes and manage costs.