Coupled with supplementary content written exclusively for Forbes, this podcast will address a perspective of intercollegiate athletics that few discuss--the view from the President's Office, the Board of Trustees, and other stakeholder groups in higher education. We won't focus just on NCAA Division I- instead, we'll look at the bigger picture, and how athletics (big time and small time) are relevant to state government officials, local economies, higher ed policy experts (and scholars), small college finances, and national educational organizations. 

This material is designed to give you a deeper understanding of the looming challenges that higher education faces, and why athletics is being counted on by so many schools to solve those problems. Will it work? 

Demographic changes are impacting nearly all college campuses; add to that an economic downturn, and you'll soon see why college athletics will play a significant role. It's all about the money..

The podcast is hosted by Karen Weaver, EdD. You can learn more about Karen here.