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SoCal Restaurant Show

Show 555, December 9, 2023: Chef Eric Greenspan and New School American Cheese Part One

Broadcast on:
10 Dec 2023

Eric Greenspan is an acclaimed chef and popular TV personality. He is the author of two cookbooks: The Great Grilled Cheese Book: Grown-Up Recipes for a Childhood Classic (published by Ten Speed Press) and Cook Up Comfort with Eric Greenspan (published in partnership with WW).”

“Following his graduation from UC Berkeley’s prestigious Haas School of Business with a Bachelor of Science in Business Administration, Eric attended the acclaimed Le Cordon Bleu culinary school in Paris. He went on to train in New York with such celebrated chefs as Alain Ducasse, David Bouley, and Rocco DeSpirito, as well as apprenticing at three-star Michelin chef Ferran Adria’s El Bulli in Rosas, Spain.”

“As executive chef at Los Angeles’ acclaimed Patina, Eric garnered critical acclaim for his imaginative and bold cuisine and was named one of Angeleno Magazine’s “Eight Hot Chefs” in 2003. His kitchen was the top-ranked French restaurant in the 2004 Zagat Guide.”

“In 2017, Eric started the Alt/Grub/Faction, a delivery only “virtual” kitchen operation and concept incubator consisting of four brands – Chino, 2 on a Roll, Brekkie Breakfast Burritos and Bubu’s Birds and Burgers. Greenspan has become a leading voice in this emerging market and his work and insights in the “ghost kitchen” field have been featured in Food & Wine, the Los Angeles Times and Restaurant Hospitality.”

“Eric has been a pioneer in the emerging Ghost Kitchen / Virtual Restaurant space since its inception. In 2019, Eric was named to the 2020 Nation’s Restaurant News Power List for his work on the Alt/Grub/Faction, one of the first chef driven multi-concept delivery-only concept incubators that he started in 2017. He later disrupted the industry as Culinary Director for Virtual Dining Concepts, launching celebrity and IP driven virtual brands such as Pardon My Cheesesteak and Mr. Beast Burger, which became the fastest growing restaurant concept in history.”

“Eric is the Co-Founder of New School American Cheese, a premium American Cheese brand launched in 2022. Made with aged cheddar, real cream and real butter, New School American is another example of Eric’s tireless devotion to elevating American comfort classics. New School American is currently available in discerning restaurant establishments and limited retail nationwide.” Check New School for locations including The Cheese Store of Beverly Hills (newly expanded and relocated.)

Chef Eric Greenspan joins us.

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