All right everybody get out your calendars, get out your red pen, circle May 23rd and right beside 1152 Eastern Standard Market, did you have a little Bing? See? It's a reverse to saying this is a pretty important moment. By the way I have no clue what he's talking about himself. You're about to find out. I'm about to find out. The Whirr-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R-R, Apple Corporation. The makers of iPods and iPhones. Never ever emailed me this morning. We are announcing that within the next 24 hours on the iPhone App Store, the Dove Baron App will be available. Really? Thank you. Yeah! We are dominating the Unweb when it comes to personal growth. The Dove Baron App. The Dove Baron App. The one that Dove Baron doesn't know about. That's right. That is beautiful. It's so updated that I don't even know about it. Yeah. Cool thing is, Dove, let me ask you a quick question. If somebody comes to you with some great idea that's going to last your business through the roof. Normally, is there one thing I'm leaving you want to give a specific answer to? Okay. I won't even bother with that, it requires normally some sort of massive effort on your part. Right? Nobody ever comes to you and says, "If you just do this and do this and we do all this stuff together, then you'll have this great result, and you don't have to do anything." They may start off that way. Yeah. Well, I can tell you. I mean, I've had this conversation when he told us we've had people work for us and we change the corporate culture because we're very creative people here and we've had people work for us who are also very creative, which is great. And the challenge with that is that they have a new idea every 20 minutes. And one of the problems with that is either they don't have the manpower budget or the financial budget to put that in action even though it might be a great idea. So one of the things we started saying is, you can only come with a great idea if you've got some kind of solution for how to make that idea work, some way of implementing it. And it's not to dampen the creative flow, but it's to understand we don't want to add stress and creativity. And so a lot of those ideas become a stress for people because they're not going to do something else. Right. So for somebody to show up and go, "Here's something that will significantly impact positively your business," and a lot of people who know about you more and all those kinds of things, and you don't have to do anything, that is a gold star. Yeah, unusual. Raw, unusual, unique, those are all good ones. So I have to ask you four questions. Okay. Question number one, do you tweet? I do. Question number two, do you blog? I do. Question number three, do you podcast? No, I love your own. Question number four, can you type a couple paragraphs? Possibly. See as I am a writer. Yeah, right. I might be able to come up with a couple paragraphs. 500 pages more. Exactly. And question number five, I lied about four questions. Okay. Is, do you have any short videos or are you capable of creating a few short 30-second videos? Thirty-second videos. I have short 30-second videos from the podcast, and I can certainly curate many more. Yeah. And in fact, we actually started doing podcasts, video tips for like 30 seconds. So in other words, you're pretty well doing all of these things in your business now. So just, if I was to ask you for any of those things that would not be an owner's time consuming. No. In fact, actually, you would just take over the blog or the podcast kit, which you want. And this whole thing that we've got here is really the culmination is of many years, but in my, and from when I can see the beginning to today is about five to six years, which I think is really interesting, the ability to create the app, I don't have. So the programmers that did that, I would have to assume five to ten years of them. Of them, right? So what's safe to say, probably between 10 and 20 years of learning, practicing, learning has gone into it. You can't say any more, really, because it never existed. Right. It was nothing like that. Unless we added 50 more people and took their time and started on. So about five to six years ago, I was traveling the world, talking to hundreds and hundreds of people about this thing called an RSSB. Your RSS stands for is totally irrelevant, and I'm not going to bother giving it to anybody. What it does is it takes what you write on your blog, and it syndicates in the world. Okay? So in other words, instead of something, whether you're having to go to your blog to read it, so they have to actually think, "Oh, I should go to Doug's blog," as you said today. Right. And maybe you didn't say anything since the last time you did, right? But this feed, if you have, say, in my Yahoo account, and put it into there, which is what I use. I can go to one page, and I can see your blog, and see my blog, and see other people's blogs. Oh, there's an update. Click on it. I get to read the post. I actually read the post there, and I actually even have to come to your site, right? So this is a way of the information being updated on a lot of places. So in other words, instead of having to go to your site, it comes to me. Right. Okay. And that's the important concept of the RSSB. And five years ago, I'd be talking to 600 people, and four people had a blog. So just to get an idea of this one. And the whole idea of information going from your site to people, as opposed to people going to the site, was a strange concept. Sure. But to me, it was revolutionizing the whole world, and how we communicate. So when I started designing the app, if you go connect the app, what I thought was, "Gee, if we took these feeds and aggregated them in one place, now someone can get all of your information on their iPhone." Okay? Right. So we take the Twitter feed, we take the blog feed, we take the podcast feed, we make a video podcast feed, and it all comes onto this app. And that's, you know, basically that's the way it works. So that's what I've created for you. Fantastic. And the next couple, so when you tweet, every time you tweet, it'll be on someone's eye, and they'll just be able to, "Oh, this is cool, this is what you're talking about," or your blog post. And what's really neat is the podcasting, when we first, I mean, you know, I need to know this, but I'm a really excited product, okay? Right. It's my baby. It's my baby. So the first time we did it, it was like, "Oh, you want to see that, you want to listen to it?" Right, you click on it, it opens the podcast page up, and then you have to click to play there. Right. Which is like two clicks. Right. You can't have two clicks. Wait, you're complicated. Two clicks. That's right. You've got to only have one click, right? Yeah. So, the thunder is coming. And exactly. The gods are calling. The gods are calling. So, I said to the programmers, "It would be so cool, there's going to be a play button." Right. So, I said, "Oh, okay." Never thought of that. And their programmers, they're not thinking of just that. Right. So, when you're in the podcast page, whether it's video or audio, just click the play button. It plays the video or audio, like me, which was just like, "Ah, so cool," because I just didn't want... Right. If you have to click more than once, then you confuse people. Right. Right. So, then, as I was coming here to it. So, congratulations. Thank you, sir. Congratulations to you on the bus of your baby. Yes. And there's a Scott Patton app, too, if you want, because I don't know if I was the first. Sure. And you're the second. Oh, really? Thank you. And you were going to be third, but we made a mistake, and they didn't approve the second one. Okay. And then they approved yours. So, there you go. Okay. So, I was thinking on the way here, how can you use this differently? Right. Because one thing is, you know, all your tweets go there, and all this goes here and everything which is fine. Right. But as an example, every once in a while, you get deep. Yep. Okay. So, now, here's the other thing about this, by the way, is we did it because you're pretty stagnant. Die. Yeah, definitely. Nothing changes. Yeah, I'm not doing much. I mean, I know. I mean, I've gone a few of your courses, and I know it's word for word for word. Not when you were changing, right? Yeah, that's so me. That's so you. Yeah. And it occurred to me that when we're doing this, that things make change. Yeah. And so, I had some brains, you know, in my subconscious, I was kind of doing this thing when I was driving here, and I was telling you all sorts of cool ways you could use the app that I had never thought about when I designed it. Cool. Right. So, I want to give you an example of this. Deep comes along. Yep. Okay. So, let's pretend that Deep's going to start in four or five months. Right. So, you want to have 10, 15, 20 deep students because that's the maximum that you take off. Yep. 20 months. Okay. Now, so everybody has been, now what you want to do, you've got, I don't know, let's say you've got 2,000 people that have the app, a small number, but these people of course have been following you, they've decided everything else, and now you want to be giving them the stuff on Deep. Right. Okay. So, what you could do is you could just tweet about it, and we could talk about it on our podcast, and we could put all the videos on it, and that's what most people would do. Sure. Okay. Now, I don't know if every time you start up deep, you do exactly the same, if you do it live or not, but one of the things that we talked about in the marketing is do it once and then use it over and over and over again because it's evergreen. Right. Okay. So, I'm not saying that this is something you should do or shouldn't do. I'm just saying this stuff. An idea. An idea. Right. And certainly the first time you do it, it's live, and you may decide that you just like to do it live every time, which is fine, isn't that? Right. So, rather than saying, okay, I'm going to just talk about this in amongst all the other noise of everything that you talk about, right, because I mean, if you tweet, you're not, let's, how often do you tweet in a day? It depends on the day, but it's not, not as much as most people, probably four or five times a day. Okay, four or five times a day. If you wouldn't tweet, let's say, it's four months before he'd, you wouldn't tweet four times a day on deep. No. No. Of course not. It makes sense. Right. But if you want to really focus, okay, and I'm not saying, and you may want to shorten the periods, like, the quant soul mates is coming up and it's a month away, you may want to do this just for that month before. Right. Okay. So, this is a way for you to focus the content and the intention. If you might not be able to do any other way, we'll have to know that, thinking about it. All right. So, what we did is we got it back in, like a control panel, where you can change your feeds, or you can change the information page and all of your picture, whatever you, you know, because we said, people, I mean, ten years from now, you don't want to have the same picture. No. Right. I mean, you're getting much hands. Yeah. Yeah. Okay. Let's keep praying for that one. So, we've got a, we've still got a place for radio. Right. So, anyway, now having sort of preamble and ramble for a while, let me tell you what the idea is. Right. You set up a new Twitter account. Mm-hmm. That's your deep Twitter account. Right. Okay. And you set up, I don't know, maybe one or two tweets on that for every day. Right. And let's actually, let's assume a month, because when I was thinking of deep, there's like four months out, but you've got three or four courses before that. So, well, actually, I have the deep modules right now. Right. The deep modules are right now, but the program doesn't start to log us because it's a whole qualifying process. And that's, so it doesn't start for three months. Right. Okay. So, in between then, as Quantum Soulmates, for singles, for singles, and Quantum Mind Mastery, and Quantum Life Mastery. Okay. So, let's just assume, okay, let's, because we want to talk like real live right now. Mm-hmm. We're doing the deep thing. Let's say that this process is going to take, well, three weeks, three weeks, three modules. Three modules. And then, then there's another three weeks for qualifying. Yeah. I don't care about the qualifying. Okay. That's not, you know, I've been sending information out on that, necessarily, through your feeds. Right. Okay. Right. Maybe it's in the VR. I don't know. I don't know how to do that either. So, okay. So, we're going to take a four week period, where we're going to focus on deep. Right. Okay. So, you set up four weeks of tweets for deep, but you don't use your regular Twitter account. Right. You set up a deep Twitter account. Right. Okay. And you set up a deep soul meets account with this, and of course, the good thing about Twitter is how expensive is it? Freeman's, I think. Yeah. That's pretty cool. And then you set up a video podcast and an audio podcast. I was telling you no work, but... Something to work is creeping in. But it is, and you bet you're going to be doing blog posts anyway on deep, right? Yeah. So, you take those blog posts and you put them on a separate blog. Right. Okay. So, what happens is, is over those, and then you've got your deep modules, right? Right. So, people who normally have to sign up to get them. Yep. Right. But you can take those deep modules, and those are your audio podcasts. Yep. Are there audio, right? They're audio. Yeah. No more podcasts, though. Yeah. Which is fine, because this is really specific. All right. So, before you do the changeover, you would say, "Listen, for the next four weeks, we're going to be focusing on deep. I've got some modules coming out. I've got all this stuff. You would deliver the whole content that you deliver on the web through the app." Mm-hmm. Okay. So, these people are already there. They're going to get it, and they're going to work on it, or not work on it, just like they're going to work on it and not work on it. With anything else? Sure. And so, what happens is, is you go in, you change, you've got to Twitter, set the account set up, if you've got your tweets rolling out over time. Mm-hmm. You've got your blog posts that you're going to be putting out about deep over the next four weeks, already set up to go. Right. Right. And the good thing about that is that you're using WordPress, as you can set it up, so that it's timed. Mm-hmm. Right? And then you've got whatever audios that you want, well, you've got your three audio modules. Mm-hmm. So those are also set up on a separate podcast, timed, right? And then you do, you know, probably five or six, thirty-second video tips on deep. Mm-hmm. Right? And you put that on a video podcast, which is also timed. And then you celebrate. Okay. So for the next four weeks, we're going to be going into deep, and nothing but deep. Mm-hmm. And, you know, do the work or whatever. And, of course, the end of all of these audios, you've got to tell them, you know, go here to roll. Right. You have to do, because that's the one thing that we've missed. Right. So we're at, we make the assumption, we've got two thousand. And I do, I want to use two thousand as a very small number. Mm-hmm. Right? But now you've got two thousand people that have downloaded your app. They're getting this specific information on deep. And they're either going to sign up or not sign up or participate or not participate. Mm-hmm. That's what they get, right? Right. And it's also incredibly focused. Yes. Right? Right. So, you're going to be able to sign up here at a time. At the end of the four weeks, you go back into the control panel, turn it back to the old feeds. There's no more deep. Right. Right. So it's very... If you don't do this before, you know, you pick the date, or at this date, it's gone. Switch off. It's switched off. Right. So now you've almost got a scarcity thing going on. Mm-hmm. It's going to get you mad. Right? Well. I'm actually going to be getting corn and soul mates for singles. Right. You're interested in everything else. Look forward to that. That's going to be... I'm actually going to be doing a four-week app program. Mm-hmm. Here's, you know, four audios on it. Here's, you know, five or six video tips on it. Here's my tweets. And here's this. Here's that. Mm-hmm. And then you turn that off. Right? Right. And the cool thing about it, and I haven't really thought this far ahead, and then there's just thinking about it now, because you do these on an annual. Not deep, but a lot of the money. The programs are once a year. Yeah. Deep is once every two years. Yeah. So, you know, you've got content. What you could do is just every... I mean, see how it works. Right? Mm-hmm. Obviously. And if it works well, then you could actually turn it on to just put those RSS feeds back in. And boom, now you've got the deep stuff. There. Right? And then you go into the podcasts and re-change the dates, so that it turns the... You know... Because if you... I'm getting into technical stuff now. There's a little bit of fiddling in order to make the experience the same the second time. Right. But not a big deal. Right? Right. In fact, when you turn it off, you could actually go in and set the dates for next... Kind of the following year. The following year. Right. And then you just have to have a list of feeds, takes 30 seconds, copies, paste them in. Mm-hmm. Right? And... So that's, I mean, that's certainly one way to... To... It sounds fascinating. It sounds way... Technical for me. It sounds fascinating. But what it can... That's what I can talk about. That's what I can talk about. You and Gus can talk about it. That's right. But anybody who's technically savvy, I mean, that's... What a great thing. To have a really... Well, and you'll be surprised, too, that once the system is set up, it's not a system you need to worry about. All you need is to have... This is the stuff I need to have... Right. In the system. It's just the... It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. It's the stuff I need to have. You've got to get on the iPhone now because it's really cool. It won't be on the iPhone in three weeks. It's the same thing that's happening on the web that's happening on the iPhone. That was nothing that we ever considered. I should never consider till about half an hour ago. You're now creating an event on the web. These people are all going to be on their iPhone saying, "Did you do this or whatever?" They can interact with each other on it. That's good. Very cool. Congratulations. Thank you, sir, and congratulations on the birth of your baby, on the birth of the Dove app of the Scut app. When did you say what was it again? May? Well, May, today, May 23rd. Oh, today. I didn't want to say it today. May 23rd. May 23rd at 11.52 a.m. Apple, Steve Jobs. Personally, tell me any email. Tell me that he liked the app and he approved it. It's going to be within the next 24 hours. That's one of the reasons I was slightly late today, because searching for it on iTunes to see if it was available, because I didn't need to find print in the email. As you're listening to this now, let's just tell people what to do. Let's assume they're listening to it after 11.50 a.m. on the 23rd. We know it will be definitely after that time when you get to hear this, because it's going to be uploaded yet. That's right. I won't upload it until I know that it's there. What would they do? They would open up iTunes, say, on your computer. Right. Do a search on iTunes for doubt there. D-O-B-A-B-A-G-A-R-O-N-I-U. I couldn't give them a hard time. What will happen is you'll get some search results. You'll get the podcast. You'll get your accidental guru podcast. You'll get resonations, resonating riches. That sort of stuff will show up. Under the app, you'll see Doug's picture. Click on it. It'll take you to your page if you want to read more. See some screenshots of it. Subscribe. It's free. Or download. I forget what the word is. Click on it. It will download. If you do that on your iPhone, it will download right onto the app. Do they go to the -- you said iTunes, but can they go to App Store and get it? The App Store is in iTunes. The App Store is in iTunes program on your laptop. And you go to the App Store on the iPhone. Okay. And just download it. And it's right there. And is it called the Doug Baronette? Yeah. It's just Doug Baronette. Okay. Yeah. So there you got it. You'll have his latest tweets. His latest -- this podcast episode will be on it. Cool. And some video podcasts will be on that. So I'll show you -- I'll show Gus where he put the video tips. Yeah. Fantastic. Exciting. Well, I said about seven words. This entire podcast. So this was definitely a celebration of Scott's baby being born. Being the apps. And the Scott Patton app. But don't forget to look for that one too. Because you want to find out about podcasting and the unwab and -- The unwab and Internet marketing. And all kinds of really cool stuff that you can buy out from Scott too. Because as you probably know, Scott doesn't just do podcasts with me. That's podcasts with other very successful people in various areas, including Internet marketing and weight loss for the mind. And all kinds of really cool stuff. So make sure you go look at the Scott Patton app app. So S-C-O-W-T-P-A-T-O-N. And Scott Patton app in the iTunes store, in the app store. That's right. So until next time, live with coverage. This podcast is a part of the C-Suite Radio Network. For more top business podcasts, visit c-suiteradio.com. .com. (chimes jingling)
