I'm your coach Scott Patton, the Dean of Blogonomics and Podology. People keep telling me I should get a new nickname, but I like that one. Podonomics? Blogonomics. And Podology. I like those. Thank you. Thank you. Yeah. Podology not being, I don't know if it's feet or kids or babies, but being, having to do with iPods and podcasting. Right. And Blogonomics, of course, is economics. Well, economics is money. And Blogonomics. That's right. Very cool. That's right. Well, that's really cool because actually today, we want to talk a little bit about the program Quantum Wealth Mastery, which is coming up September 2009, September 25th through 28th, four days, amazing days of really helping people to tap into their, what I call, their me economy, not the economy, but their me economy. I like that. Right. That's another good one. Right. Tap into their me economy to really find out how you have access to wealth you don't even know about and how you can tap into really building your own personal economy. And actually, one of the people that's going to be there, I'm just not speaking about this on my own. There's going to be a bunch of really great speakers there. And one of those speakers, of course, is Scott, Scott, Pat, I'm delighted. Actually, I was just thinking about the me economy and I was, I think that's a really interesting concept because I am an entrepreneur. I'm own business, right? And it's not a large business. Mm-hmm. In fact, it's a teeny, weeny, itsy, bitsy little business when you compare it to IBM or Microsoft or any of those guys. Right. And what happens when you have a teeny, weeny, itsy, bitsy business is you are not necessarily highly influenced by the overall macro economy. Mm-hmm. In fact, you can do a lot of things that the macro economy and those big huge monster companies can't do. Right. So when the economy goes in a tank and IBM loses half its share value, right, and the people that owned IBM are, you know, ready to jump off a cliff and that sort of thing, because, and they lay off people and everything else and the company, you know, really has a bad time, that doesn't impact me in the least, right? Because I'm not, I'm not as buffeted by the whole macro things that are going on. Right. And I think this is something that people don't really spend a lot of time thinking about. Now, if I was an employee of IBM, well, I am now at the whim of the macro economy. Of course. Right. And of course, the mean of the good news is when the economy's growing at 10%, I've got no problem. The bad news is when it's, you know, contracting at 10%, and they, you know, decide 100,000 people are redundant, I'm probably one of the guys that loses a job. Well, the thing, the thing with that is that what you're actually saying is that inside that system, you are not independent. Exactly. Right. You're always at the whim of something, whether it's a boss, the corporate policy, or the macro economy, the global economy, whatever it is, right? That's right. So, if I'm an employee of, say, IBM, I don't know why I picked them to pick on, but if I'm an employee, and I'm going to be spending the last year or so worrying about whether I'm going to be around next week, right? And as a, as a itsy, bitsy, teeny, weeny, little business, which I think is a great thing, if I'm worried about, say, paying my rent or something, all I have to do is say, well, what do I need to do to get another client, or get an ex-more sales dollars, right? And usually when I find that the, one of my sayings is the quality of your life depends on the quality of your questions. And if you ask some really good questions, you can get some really good answers and I ask myself, okay, well, how can I get another, say, copywriting job? Pretty soon, my brain will be saying, well, you do this, you do this, you do this, you do this. If I'm sitting at IBM thinking, what am I, you know, how long am I going to be here? You know, my brain is going to be saying, or maybe you go mine, is, oh, you know, maybe another week, and might be able to make it two months, that's not helping me. No. Right? Better question would be, well, what should I do to protect myself from this economic downturn? You see, that's such a great question, because even if, you know, we, of course, are entrepreneurs and we're in our own businesses, but even if you're working at, quote, unquote, IBM or any other large corporation, you know, that fear, which has been around since, you know, the end of 2008, which is, you know, the following economy and all of them is my job. That's consuming for a lot of people. Absolutely. And that being able to stop and go and hold on, where do I actually have control? What can I do to make sure that I'm not at the whim of this? That's right. So I'll go south. What can I do? Right? Yeah. And take the example of the stockholder, right? You know, if you, I think if you went to any financial advisor and said, I have 100% of my shares in pick any company you want, the guy's going to tell you your nuts. Yeah. Because even if it's a blue chip, old school, because we saw a blue chip, old school companies get on the toilet last year. That's right. That's right. So the whole idea of mutual funds is you sort of spread the risk, right? And I think that that's something that you need to do if you have a job, if you have a career. It's okay, yeah, I'm doing this and I'm fairly well off, but I don't know of any company that at some point in time, it's not what we need to shed people or we need to contract or whatever. And it could be that you're the one that ends up being contracted, right? Well, one of the things I was just, I think you know I'm writing a new book about money. Yes. Right. And the new book about money in there, one of the things I'm stating is the, what I, the title is of the, of the chapter is, your dad's job is gone. And you know, there's this idea that we grew up with, which is there is this company that you could work for for 25 years and at the end of it, you'll get the core and core golden hand shake and you'll retire with a lot of money and you'll be okay. Yeah. Like golf for the rest of your life. Those jobs are gone. Yeah. And I know that there are people who are fantasizing that they're not gone, but they're gone. And you know, we've talked about this in previous way, way back, but we talked about that in the early 90s, there was research done with the Fortune 500 companies and they, the top 50 of them, and they were asked, would you employ somebody who had changed careers more than twice? And they, the big companies responded absolutely not. And when asked why, they said that the person was unreliable and unstable. The same work was, the same research was done 10 years later. So the beginning of 2000s and instead of two, they asked them, would you employ somebody who has changed careers more than four times? And the company's all responded with absolutely yes. They have flexibility. Yeah. Right. They have flexibility. Right. It's a different, it's a different economic world. Well, they say that the average person, if you were type of person that wanted a job, okay, because there are people that don't, has five careers now in their life. The average person will have 13 careers. 13 careers. No, no, no, by, I just read this because it's just in my book. Like 2013, the average 38 year old will have changed careers 13 times. 13 times. Right. And that's just an example of our whole society speeding up, right? Everything's changed. Yeah. It's the whole thing around. You just have one job, 40 years. Now you have 10 years, you have 13 careers. For years. Think about it. I mean, you know, one of the things that's saying in this research that I was reading is we are literally training people in university today for jobs that don't exist, that will exist in the future? It will exist in the future. Okay. Because I thought you forgot that don't exist. No, I mean, as in the job today, but when they get out, it won't be. Well, that's true too. Exactly. That's also true. But we're training people for jobs that don't exist yet. Okay. Right. Well, the technology is moving down fast. It's just upgrading constantly. Technological knowledge is doubling every two years, not general information, technical information. Okay. Do you know what it is for general information? It's a matter of months. Okay. Right. It's a matter of months. So even faster. Oh, way faster. Okay. I heard that it was technical knowledge, though, is every two years, I mean, it's just massively. So what that means is if you're a technical expert in your area, within two years, you're obsolete. You're obsolete. But what there's in technical schools, what you learn in your first year is completely obsolete by the time you reach your fourth year. That's research fact. Wow. So you're doing a four-year program and everything you learn in year one is a complete waste of time by the time you reach year four because all that technology has changed. That's how fast it changes. So to have this idea of one thing, which was, you know, we've always, you have one thing. It's kind of crazy now. You've got to have, you've got to have more than, your eggs in more than one basket. You've got to have other income flows. Yeah. You know, we've got preparation for other income flows. Yeah. Preparation for. And one of the cool things about that, and one of the things I would like to advise our listeners is, you know, take a look at what you have fun doing, right? Find something you have fun doing, and just let, I mean, if you've got a job, if you don't have anything that you have fun doing, time to start. Exactly. That's a clue, right? The notion that it's fun to do. Well, one of the things we were talking about before we went on the air was, you know, what you do on the weekend sort of thing. And I went for a 16 kilometer hike up a mountain, right? And I love doing that, right? And that was a lot of fun. And as I've listened to you, I'm thinking, you know, I should just, you know, take a few pictures, get a Google map, and put, you know, do a little talk as we walk. And now I can do a travel log of some of these hikes through the mountain. Absolutely. And, you know, there's lots of books out there on that. I know that you could sell it and away you go, and that would be an interesting way to combine. Well, and it's also, it's not just, I mean, there's certainly an economic or business aspect to it, but there's also a historical aspect to it. Like I have a friend who was in World War, pretty sure it was two, and wrote a book about his experiences. Right. And of course, he's in his 80s now. Sure. And he said, "Everybody has a book." Yep. And it's interesting. This particular fell 20,000 feet because his plane was hit, basically without a parachute and lived. Wow. That makes my phone look like I fell over the cup. Well, and the funny thing about it, if we go on a tangent for just a second, was I'd heard about this. I'd heard a rumor, whispers in the dark in urban legend. Yes. The human being had fallen 20,000 feet without a parachute and walked away. And I'm thinking, okay, you know, my mind is like, how'd that be? Okay. It was like 40 feet of snow in the snowbank that he hit or something, right? So this guy phones me out of the blue and he says, "I got this book." And I said, "What's the book about it as well as what happened to me in World War II? What happened to you?" Well, I was in, I basically fell 20,000 feet without a parachute. I heard of you, right? I couldn't believe that this guy was telling you this story. And what happened was his Lancaster got hit, the thing blew up, he was thrown out, his parachute was half on, half off. And from 20,000 to 10,000, even if you're awake, you're unconscious because not enough air if you breathe. Sure. So he said, "I was at 10,000 when I, at least, at the highest I could be is 10,000 when I woke up. I don't know when I woke up, but I'm just going straight down." It's pitch black because no one has any lights on because they don't get bombed. And he says, "I could feel my parachute." So I pulled it, and I pulled it, it pushed up, and I hit a tree. So the parachute caught the tree, and I'm hanging 50 feet in the air, pitch black, hearing these dogs because the Germans are looking for me. Wow. So he says, "I'm trying to finally get the rest of the parachute off." And he says, "The worst part of the whole thing was the 50 feet for the tree to the ground because I'm banging off of branches and it's winter time so the ground is rock hard and I bang against the ground." Wow. And then he had the rest of the story, right, which is just as fascinating as that one part. But now I know how someone survived the 20,000, but that's an exact example of what we're talking about. When I'm talking, you know, one of the things I'm going to be talking a lot about quantum wealth is finding your unique value. And in finding your unique value, it is about looking at what your life experiences are, making the things you love, any of those which actually become very, very interesting to other people. They want that. Right. So that guy's book, people want to buy that because they're fascinated by that. They don't want to have to fall 20,000 feet. They're interested in that. No, that's for fascinating things. Right. The hike-up, the mountain that you were talking about, you know, there are a lot of people who hike-up males want to know that knowledge. Those people who just like to be armchair versions of that, they'd just like to read about it. Yeah. It's about having the experience without having to go through the experience. Yeah. So, you know, for me, I think this is one of the key understandings of tapping into your unique value is that we have this conditioning, and I'll talk a lot about this at quantum wealth, but we have this conditioning that work is a full-order word. And what that means is that it's not anything that's fun. It's supposed to be, you know, you get up, you go to work and you earn your living. And you know, and you come over work, I'm tired, I've worked hard. And those people I know were really, truly successful come over and work for a much longer day and are quite energized because they loved what they did. Yeah. But we have a mentality, a conditioning that says, no, no, no, if you enjoy it, you're not supposed to get paid for it. And we have to change that around completely because it's tapping into the things you really enjoy because that's where you flow is, that's where you're going to make a ton of money and do really well and create all these wonderful micro economies that add out to a great global economy. Exactly. Right? The new economy, in fact. Yes, the new economy. There's way more money being made by small business than there is by the big business. Absolutely there is. You know, I was, again, this is another part that's going to be in quantum wealth and essentially on the new video, on the quantum wealth mastery.com. On there, you know, one of the things it talks about briefly is that the old economy and the way things were before the global recession was about being competitive. And you didn't have to just compete, you had to be very, very competitive. And I said, that's the old model. And I believe that old model is dying. But when something is dying, it becomes more ferocious. So you're going to see, yes, right? You know, that dog that's dying is going to try and bite you real hard. So that, you're going to see people becoming viciously competitive right now over the next year or so. But that's the transition out of that old, old model. And the new model is going to be around collaboration and contribution. So you're going to have people contributing and collaborating with each other to understand that, no, no. I cannot just do everything on my own, I'm going to help other people to do to be successful. And they'll help me to become successful. And it's that collaboration. It's part of a new economy. And I really do think that's where it's all going. Yeah. Totally agree. Well, let's give you lots of think about, as you've been listening in today. We're talking, of course, we've been talking about building your own me economy, understanding how to do that, tapping into your own personal value. And I guess we're going to do a couple more of these before we get to quantum wealth. If you're interested in quantum wealth's mastery, it's going to take place on September 25th, 26th, 27th, 28th. I, of course, Doug Baron will be speaking there. Scott Penn here. My co-host will be there. We're going to have Stephanie Harman. Yeah. He does a whole bunch of stuff on amazing JV joint venture type stuff. So people that come and say, well, you know, I don't know anybody. I don't know who I can get to help me, and all the rest of it, that's exactly what she does. Just absolutely amazing. She's working with some very, very, very successful multi-millionaires. Yeah. Stefan's going to be there? Yeah. Stefan's to Vrakis. He's going to be talking about positioning. And I actually did an interview with him on positioning for one of my courses. And in an hour, he had, I had a niche picked out. I had who my market was. I had what my product was. I had how he was going to find these people. I had the whole thing just, it was like it was gift wrapped to me. Right. And so this is an amazing process, and he's actually talked about wanting to turn this into a product for himself, but he hasn't ever gotten around to it. So I keep pushing him to go get this information out because I have done a lot of, I've probably spent 10 years in training people on how to find a niche, how to find a profitable niche, and how to find something that works with your passion. And I've never heard of anything like what he taught. Right. And that's why I'm so impressed and I was pushing to get him on this course. It's very cool. Yeah. And Trevor? Trevor. Trevor. Trevor is an international guy in that he lives all over the world, travels a lot. And he's actually going to teach people how to have what's called what he calls a laptop lifestyle and how to be a freelance writer in your area, in your subject, and really turn that into a profitable lifestyle. And Trevor told me about the people he's taken, he said, who could barely write their own name, and who are now making six figures as freelance writers. So that's pretty exciting. That's awesome. And then of course there's Terry. And Terry Hawkins is, again, an international speaker. She has a non-profit where it's all about contribution actually. And Terry, in her first couple of years in the speaking world, made $2.5 million, which is something that most people don't make it within the first 20 years. So she really knows what she's doing. She's going to be there too. And of course, Tony McAller is going to be a guest speaker for us there. And Tony's going to tell you how he went from bankruptcy, an absolute real struggle to becoming enormously successful in an industry with a 95% failure rate. It's going to be absolutely the top in the country of what he does. Yeah, I'm excited to hear him. So there's going to be a lot of great speakers there. Again, if you want to find out about it, quantumwealthmastery.com, quantumwealthmastery.com, go there. Have a look. You can register there and you can register for some upcoming telesematres, and we're going to get some of these experts to you, make sure you go and have a listen. Okay. Thanks for joining us everybody. We'll talk to you all next time. Bye-bye. This podcast is a part of the C-suite Radio Network. For more top business podcasts, visit c-suiteradio.com. [MUSIC]
