“Today, we’re talking about increasing your sales, but our strategy to do this is not necessarily what you think it’s going to be!”
- Shelagh Cummins
Increase your revenue, and you’ll be able to invest in your business, serve more people, and make an even bigger impact. But you don’t want to increase your sales by doubling the time that you’re working or holding gimmicky flash sales where you decrease the value of your offers.
In this episode, you’re going to learn the secret to increasing your sales... without increasing your hours, creating more offers, or making more pitches!
There are a few things that contribute to your sales: your offers, your pricing, your lead generation, and your positioning.
Of all of those things, positioning is the most important.
Your lead generation is made up of things such as webinars, launches, landing pages, and ads, but the reality is that there is no point spending money on those things if your positioning hasn’t been perfected!
Your positioning determines how you and your offer are perceived in the marketplace. It’s very easy to have too many offers or not enough offers. But how you position your offer is the cornerstone of how to increase your sales... without increasing your workload.
In this episode of the Road to Seven podcast, you’ll discover:
- Why your positioning should always be your #1 focus
- The 3 necessary ingredients for a viable scaling framework
- How the Road to Seven’s The Success Alignment Process will help peel back the layers of your business and fine tune the 5 key aspects of increasing your sales
Highlights:
- 01:21 What will more revenue do for you?
- 01:54 Listener shout-out
- 03:01 The five words
- 03:58 Sales
- 04:18 Offers & positioning
- 05:58 Pricing
- 06:25 Lead generation
- 06:58 Positioning
- 08:12 The Success Alignment Process
- 09:16 The 3-point scaling framework
- 13:36 The Business Accelerator
- 17:11 Takeaway
Links:
The Capital Access Program
https://www.theroadtoseven.com/capital-access-program
To work with me and make your next power move, visit:
The Business Accelerator Program
https://www.theroadtoseven.com/the-business-accelerator-live
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