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The Road to Seven

How To Make Sales In Your Sleep

“I didn’t have a lot of clients, so I set aside two weeks and created a six-week course... That was my first launch. I had like 4 people…and then I had 8… then it was 20.” — Danielle Binns Danielle Binns has achieved the entrepreneur’s dream — a business that lands her sales while she sleeps. As a nutritionist and picky eating expert, she helps families push through mealtime frustrations. It’s a niche she fell into accidentally, after attempting to launch a business supporting new mothers in ...
Broadcast on:
23 Mar 2021

“I didn’t have a lot of clients, so I set aside two weeks and created a six-week course... That was my first launch. I had like 4 people…and then I had 8… then it was 20.”

— Danielle Binns

Danielle Binns has achieved the entrepreneur’s dream — a business that lands her sales while she sleeps.

As a nutritionist and picky eating expert, she helps families push through mealtime frustrations.

It’s a niche she fell into accidentally, after attempting to launch a business supporting new mothers in a more general way. 

When a brief story about her daughter’s pickiness resonated with her audience, Danielle niched down into picky eating consulting, which was exactly the right move for her business.

Her first lead magnet? A list of high-calorie foods for underweight kids.

Her unusual approach of focusing on “how to eat” in addition to “what to eat” helped establish her as a leader in her field and attracted an audience eager for her expertise, which she supplies via a set of low-ticket digital products.

“I do wake up in the morning and I see sales in my inbox, every single day,” Danielle explains. “Using Facebook ads is the way that happens for me. And it ebbs and flows — sometimes my ROI is really strong, and sometimes it’s not so strong. But ultimately I’m always building my list.”

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

  • How Danielle’s business model evolved from one-on-one consulting to fully online 
  • The marketing & advertising secrets she used to build a massive global audience 
  • How to optimize your lead generator & sales funnel processes

About Danielle Binns
Danielle Binns is a wellness consultant, nutritionist, and expert on picky eating. She’s transformed the lives of families around the world through private coaching, online programs, and her game-changing Curious Cookie placemat.

Highlights:‌ ‌

  • 03:50  Meet Danielle Binns
  • 06:14  Picky eating
  • 09:30  Business model
  • 10:33  Passive revenue
  • 12:12  Ads, offers & funnels
  • 20:22  Top lessons
  • 24:45  What’s next

Links:‌ ‌

Danielle Binns

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

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“I didn’t have a lot of clients, so I set aside two weeks and created a six-week course... That was my first launch. I had like 4 people…and then I had 8… then it was 20.” — Danielle Binns Danielle Binns has achieved the entrepreneur’s dream — a business that lands her sales while she sleeps. As a nutritionist and picky eating expert, she helps families push through mealtime frustrations. It’s a niche she fell into accidentally, after attempting to launch a business supporting new mothers in ...