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The Road to Seven

Letting Go To Create Massive Impact

What do you have to let go of in order to create a bigger impact? My guest Laura Beauparlant ran a custom stationery business for 12 years. She was highly successful, and her innovative wedding invitation designs had been featured in many magazines. Laura was making good money and building a name, but she knew that she wanted to leave the wedding industry. She wanted something bigger and better. She’d been doing design work for small businesses and soon realized she was making more money from...
Broadcast on:
02 Feb 2021

What do you have to let go of in order to create a bigger impact?

My guest Laura Beauparlant ran a custom stationery business for 12 years. She was highly successful, and her innovative wedding invitation designs had been featured in many magazines.

Laura was making good money and building a name, but she knew that she wanted to leave the wedding industry. She wanted something bigger and better. She’d been doing design work for small businesses and soon realized she was making more money from small business branding than from her wedding invitations.

She knew she needed to shift where she put her energy.

In November of 2015, she quit doing wedding design completely and within 5 or 6 months she’d launched her new company, Lab Creative, and started her Brand Camp program.

The lesson? Sometimes, you need to let go of something in order to grow.

As Laura scaled up, she realized that couldn’t move beyond a certain revenue point without hiring a team and letting go of having full control.

She needed to recognize that her role in her business is that of a visionary, and that the only way she could thrive in that role is by having a team to support her.

She also needed to heal a money mindset that caused her to feel guilty about building wealth.

Once she let go, she achieved some truly incredible results!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The power in claiming your role as a visionary in your business
  • The importance of recognizing when it’s time to hire — and how to be okay with bringing on new team members
  • How shifting your money mindset can free you from limiting beliefs and guilt about building wealth

“I have it in my calendar to pay myself every two weeks, just like I would pay anybody else... I’ve learned that I have to pay myself. The work I do is valuable and I deserve to get paid in my business.” —  Laura Beauparlant

About Laura Beauparlant

Laura Beauparlant is author of the book Brand Chemistry, an award-winning keynote speaker, and the founder and creative director of Lab Creative, whose branding and design process offers their clients a unique blend of experience, personality, and style.

Highlights:‌

  • 01:51  About Laura Beauparlant
  • 03:46  Transitioning to a new business
  • 07:49  Reflection & pivotal moments
  • 11:40  The challenges of hiring
  • 14:53  Key players Laura hired & why
  • 18:42  The finances of hiring
  • 21:32  Mindset shift

Links:‌

Laura Beauparlant https://www.linkedin.com/in/laura-beauparlant-4304381
Lab Creative https://www.labcreative.ca
Instagram: @labcreativeinc
Brand Audit Offer https://www.labcreative.ca/brandaudit
Brand Chemistry by Laura Beauparlant https://brandchemistrybook.com
Brand Camp: https://www.labcreative.ca/virtual-brand-camp - Use code CUMMINS for $250 off!

To work with me and make your next power move, visit: https://www.theroadtoseven.com/

Join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review,  thank you!

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What do you have to let go of in order to create a bigger impact? My guest Laura Beauparlant ran a custom stationery business for 12 years. She was highly successful, and her innovative wedding invitation designs had been featured in many magazines. Laura was making good money and building a name, but she knew that she wanted to leave the wedding industry. She wanted something bigger and better. She’d been doing design work for small businesses and soon realized she was making more money from...