What can I do today to serve my clients? What can I do today to serve my team? On today’s episode of The Road to Seven podcast I’m speaking with Shelley True, the president of TRUEdotDESIGN. Shelley and her award-winning agency provide strategic marketing, design, branding and social media for companies within the architectural, engineering, property development and construction sectors. A trail-blazer in Ottawa’s business community, Shelley took the bold step of acquiring the award-winning Ottawa-based firm Avenue Design and has successfully merged the two companies under the TRUEdotDESIGN brand, building on two decades of experience while seamlessly integrating the culture, approach, mission and values of both firms. Shelley is known as a natural connector and believes that mentorship and encouragement is the role of all business leaders.

Takeaways

• The first five years of business is the most crucial—get through that and then look at the next 10
• When you’re just starting out stay focused on your one initial target market until you’ve mastered that
• What’s changing? Incorporate that and keep bringing it to your clients
• Anything you accomplish gives you the guts to go and do something bigger
• Remain positive—keep your positive self-talk up
• Try not to look back, keep looking forward
• Buckle up and don’t forget to wear your helmet