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Essential Ingredients Podcast

023: How to Build a Good, Ethical Business with Sasha Millstein

Broadcast on:
13 Jun 2023

"Do it for the love of the product, the love of the founder, and not necessarily the love of the bank." —Sasha Millstein

 

Thirty years ago, an incredible woman, by the name of  Alicia Ethel Reinish, whipped up a recipe that still makes our mouths water to this day! She has been cooking up delicious pot pies for her local clients but she decided to share the love with everyone across the country. Hence, the birth of Aunt Ethel's Pot Pies. Led by her niece, Sasha Millstein, Aunt Ethel's Pot Pies offer restaurant-quality taste without any sketchy ingredients and are only half the calories of other pies. And the best part? It takes just 5 minutes to prepare! 

In this week's episode, Justine and Sasha will be sharing insights about angel investment and its benefits, how giving back can be super valuable, tips on how to minimize the cost of mistakes, and ways to show respect for your product. 

 

Plus, Aunt Ethel's Pot Pies is also cooking some new products for all the vegetarians out there! Finally, they'll wrap things up by sharing some insider knowledge about what you should keep in mind before investing in a company. You won't want to miss this one!

Meet Sasha:

 

Always surrounded by entrepreneurs, Sasha founded Aunt Ethel's to reinvent the ultimate comfort food— pot pie. By helping to create a nutritious, clean-labeled pot pie that is both quick and delicious, she hopes to fuel busy people the right way. Sasha hopes to grow the company keeping women centered in leadership and spreading pot pies far and wide.

 

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Episode Highlights:

01:30 Who is Aunt Ethel?

04:33 Angel Investing

10:59 The Cost of Mistake

14:25 Whipping the Right Ingredients

17:24 Health Factors

23:21 Formulating New Flavors

27:06 Success Takes Time