“Networking is a ripple effect… It's hard to track how those connections play out and what the value is in the long term for the founder who makes that first connection." —Kate Fosson
The world is changing, and businesses must keep up to remain competitive. To do so, they need to look beyond their own resources and start collaborating with others to create sustainable solutions. Engaging with other companies not only leads to creative ideas that can be propelled forward quickly but also gives valuable access to the resources of others involved in the collaborative project.
Moreover, amplifying voices through collaboration can create a larger platform on which to affect change and bring people closer together. By forming these connections, businesses generate more innovative ideas, increase sustainability initiatives and corporate social responsibility, as well as drive brand recognition.
This is the mission behind Brand Pollinators, founded by speaker, author, and connection-maker, Kate Fosson. Brand Pollinators is dedicated to helping brands spark positive change through their sustainable and socially responsible initiatives. This unique approach harnesses the importance of humanity in order to drive meaningful progress toward shared objectives.
Listen in as Justine and Kate discuss how building connections can be an asset, how to manage the community that you are building, how to ensure that your conversations are mutually beneficial, the pros and cons of having a co-founder and being a solo founder, finding the right time to charge for the value you provide, and how networking creates a ripple effect.
Meet Kate:
Kate is a 2X founder, speaker, author, and connection-maker. She has worked alongside entrepreneurs from a variety of industries, providing expertise in branding, marketing, operations, and personal development. Kate has also served in various leadership roles with non-profits and local government. She is a certified business mentor and has an MBA from American University.
Connect with NextGen Purpose:
Episode Highlights:
00:51 Connection is an Asset
06:58 Managing the Community
11:30 Why Limited to Founders
13:08 Having a Co-Founder vs Being a Solo Founder
18:06 Resources for Founders
22:32 Networking Is a Ripple Effect