AI-Powered Marketing - Conversations about AI , and digital marketing
AI in Digital Marketing: Navigating the Gartner Hype Cycle | #193
Welcome back to the AI-powered marketing show, I'm Keith Bell, your host, and today we're continuing our exploration of AI and digital marketing by discussing the Gardener hype cycle. This model serves as a roadmap for understanding the typical progression of technology adoption, so let's get started. Welcome to the digital marketing revolution. This is the AI-powered marketing show, where the future of marketing is not just imagined, it's already here. Are you an entrepreneur, a digital marketer, or a tech enthusiast? Then you're in the right place. Every day we explore the cutting-edge tools that help you manifest and monetize your expertise through the power of funnel hubs, supercharged with artificial intelligence. Unlock the secrets of turning your expertise into a digital powerhouse. From actionable insights to transformative strategies, we've got you covered. Now let's dive into the world where AI meets marketing, where ideas meet execution, and where you meet success. Your journey to marketing mastery starts here. Here's your host, Keith Bell, bringing the future of marketing to you today. The Gardener hype cycle illustrates the life cycle of a technology through five distinct phases. Number one, the innovation trigger. Number two, the peak of inflated expectations. Number three, the trough of disillusionment. Number four, the slope of enlightenment. And number five, the plateau of productivity. I want to walk you through each phase focusing on artificial intelligence journey in digital marketing. Let's begin with the innovation trigger. This is the beginning. AI technology is introduced, sparking significant interest. Marketers are thrilled about AI's potential to revolutionize customer insights and campaign efficiency. And as Gardener describes in his publication, this phase is marked by early proof of concept stories and media interests trigger significant publicity. And that's from his article in 2023. Next, we have the peak of inflated expectations. Early publicity generates a lot of enthusiasm and often unreal unrealistic expectations. During this phase, the hype around AI surpasses its actual capabilities. Marketers expect AI to solve all the problems and deliver extraordinary results instantaneously. Now, according to Gardener, a wave of buzz builds and the expectations reach a peak, often far exceeding the reality. Hey, everyone. This Monday, July 1st at 9am, we've got an incredible episode lined up with the multi talented Andrew Pearson from a psychology degree at UCLA to a career spanning IT, marketing, social media, esports and even Hollywood. Andrew's journey is nothing short of amazing. Tune in to hear about his adventures, his award winning screenplays and his pioneering work in AI and analytics. Don't miss this exciting conversation. Here's a sample now and you can catch the full episode on Monday, July 1st at 9am. We closed some deals with a cruise line in Asia, which was mostly uploading casino cruise line. But and then a few other businesses as well. And, you know, the reality is about five years ago, maybe six years ago now, I wrote the book The the AI marketer that thank you for purchasing that. Next, we have the trough of disillusionment. Here, technology doesn't meet those high expectations leading to disappointment. Marketers realize that AI needs significant data, fine tuning and integration to fulfill its promises. Early AI tools might not deliver the expected ROI causing some to lose faith, interest wanes as experiments and implementation fail to deliver. The next, we have the slope of enlightenment. In this phase, practical applications are discovered and AI's potential and digital marketing becomes much clearer. Companies start understanding how to best use AI for tasks like customer segmentation, content optimization and predictive analytics. The focus shifts from hype to strategic use cases. More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. And finally, we have the plateau of productivity. Finally, AI becomes widely adopted and its true value is recognized. The technology stabilizes and continues to evolve. AI driven tools are integral in automating tasks, enhancing customer experiences and providing deep insights that drive marketing strategy. The technology, broad market, adaptability and relevance are clearly paying off. Understanding the gardener hype cycle helps us to set some realistic expectations and make better decisions about investing in new technologies like AI. So here's some tips that you can use as you continue to explore AI in your digital marketing efforts. First, recognize the phases understand where AI is in hype cycle to set appropriate expectations. Second, patience and timing. Early adoption can be risky, but being too late can mean missing out on significant opportunities. And finally, focus on long term value, look beyond the hype and assess AI's long term potential and practical applications. The gardener hype cycle is a valuable tool for anyone involved in technology and innovation. By mapping the journey of AI and digital marketing, we can better navigate the highs and the lows and make more informed decisions. So that wraps up today's episode of the AI powered marketing show. Join me next time for more exciting topics at the intersection of technology and marketing. Until then, stay innovated and keep exploring and stay ahead of the curve. See you next time. Hey digital marketers, entrepreneurs and tech enthusiasts, ready to elevate your AI game? Check out the AI powered marketer newsletter from Keith Bell, host of the AI powered marketing show. The AI powered marketer newsletter is your go to resource packed with actionable insights, cutting edge tools, and the latest news in AI and digital marketing. Whether you're optimizing sales funnels, exploring new AI strategies, or staying ahead of industry trends, this newsletter has you covered. Don't miss out on the chance to supercharge your marketing efforts. Subscribe now. Just click the link in the show notes to sign up today. And remember, the future of marketing is here and it's powered by AI. See you in the newsletter. (upbeat music)