AI-Powered Marketing - Conversations about AI , and digital marketing
Optimize Shadow Funnel with AI: Boost Conversions Now | #194
Hey there and welcome to the AI-powered marketing show. I'm your host Keith Bell. Today we're going to be exploring a revolutionary framework designed to enhance your shadow funnel using artificial intelligence. This approach will transform your marketing by uncovering the hidden opportunities and optimizing your customer interactions. You're not going to want to mess it so get ready to elevate your shadow funnel strategy. Welcome to the digital marketing revolution. This is the AI-powered marketing show where the future of marketing is not just a magic. It's already here. Are you an entrepreneur, a digital market, or a tech enthusiast? Then you're in the right place. Every day we explore the cutting-edge tools that help you manifest and monetize your expertise through the power of funnel house supercharged with artificial intelligence. Unlock the sequence of turning your expertise into a digital power source from actionable insights to transformative strategies to get out of the world. Now, let's go into the first where AI meets marketing, where AI deals with execution and where AI is success. Your journey to marketing mastery starts here. Here's your host, Keith Bell, bringing the future of marketing to you today. Hey, buddy. Join us this Monday, July 1st at 9 a.m. for an extraordinary interview with Andrew Pearson. Born in Pakistan, raised in Singapore and educated in England and the United States, Andrew has made waves in IT, mobile tech, entertainment, and more. He's an acclaimed author and columnist and his expertise in AI is unparalleled. Be sure to catch this fascinating discussion. Here's a quick sample now and you can tune in for the full episode on Monday, July 1st at 9 a.m. You know, we do DI intelligence work. We do a lot of data integration. If you know anything about modeling and analytics, you have to get the data right and that's in some cases 75% of the work. So we do a lot of that. We do quite a bit of digital marketing as well and then customer experience as well as another one of our strengths. Welcome back. First things first, let's break down what a shadow funnel is. So unlike a traditional sales funnel, which tracks direct interactions with leads, the shadow funnel is all about those unforeseen indirect touch points that subtly influence a potential customer's journey. These are small interactions across various digital channels that often go unnoticed but play a crucial role in shaping a lead's perceptions and decisions. So I optimize in the shadow funnel, you can reveal hidden opportunities to better engage and convert leads. So for example, let's look at your traditional sales funnel. You have most cases you have some sort of a lead magnet that attracts somebody to your funnel. Maybe you don't. Maybe you have first page is your sales page. Then you have your order form. Maybe you have one or two upsells and a thanking page. Now if you use the lead magnet, sales page, order form, upsell format, thank you page format, then you have a number of places where somebody can drop off. The shadow funnel is for the person that goes through the very first part, your sales page. They've already opted in, they've given your email or maybe they haven't opted it in and you don't have anything. You have no information whatsoever about them and they drop off. So let's say you have a optimum rate of 3%. That means 97% of the people that see your either ads traffic, your organic traffic or your emails, well it wouldn't really be impacted with emails because that's traffic that you own and control. But if 97% of the people were dropping off, it's not very efficient. So what we do with the shadow funnel is the shadow funnel is focused on those 97% of people or prospects that drop off. So and that's where we are going to be over the next month or so I'm going to be focusing more on the shadow funnel and explaining the concept. It's a hard concept to understand because it really doesn't have any structure. It doesn't have any, it's not like it does have a certain degree of structure but it's not like you can look at a diagram and say okay, you know, here's page one, page two, page three, page four. It's a little bit more complicated than that. So with that said, let's move on to getting things started here. So let's kick things off with data collection and aggregation. So the goal here is pretty straightforward. Automate and gather the data from various sources into one unified spot. So imagine tools like web scrapers, data aggregation platforms that pulling information from web analytics, social media, CRM systems, and even third-party data providers. The result, a complete view of your potential leads giving you invaluable insights for crafting your marketing strategy. Hey digital marketers, entrepreneurs, and tech enthusiasts. Ready to elevate your AI game? Check out the AI powered marketer newsletter from Keith Bell, host of the AI powered marketing show. The AI powered marketer newsletter is your go-to resource packed with actionable insights, cutting-edge tools, and the latest news in AI and digital marketing. Whether you're optimizing sales funnels, exploring new AI strategies, or staying ahead of industry trends, this newsletter has you covered. Don't miss out on the chance to supercharge your marketing efforts. Subscribe now. Just click the link in the show notes to sign up today. And remember, the future of marketing is here and it's powered by AI. See you in the newsletter. Next up is behavioral analysis. This is all about identifying and predicting lead behavior patterns by deploying machine learning algorithms. You can analyze user behavior to get insights into their intent, preference preferences, and readiness to convert. So think about using Google Analytics, enhanced with AI capabilities, or custom machine learning models. These tools can help you uncover patterns that tell you what drives your leads, allowing you to tailor your market efforts more effectively. Next, moving on to predictive lead scoring name here is to prioritize leads based on their likelihood to convert. AI driven analytics models can help you allocate your sales resources more efficiently. So platforms like Salesforce, Einstein, Hub Spot AI, or even custom built solutions can transform your approach to lead scoring, ensuring your team focuses on the most promising prospects. Personalized engagement is next on our list. Delivering tailored content messages leads can significantly boost engagement rates and conversions. AI can help generate personalized email campaigns targeted ads and dynamic landing pages that resonate with individual leads. So tools like MailChimp, Marketo, and dynamic yield make it much easier to address specific leads and preferences creating a more personalized and effective marketing experience. Let's talk about automatic automated nurturing. So everyone's familiar with the concept of automated nurturing. If you've done any kind of email campaigns, you've done lead nurturing. The idea here is to keep leads engaged without constant manual effort. Sending up AI driven workflows to send relevant content based on lead behaviors and their stage and their buyer journey can maintain consistent engagement. Marketing automation platforms like ActiveCampaign or PowerDOT can help keep leads moving smoothly through the funnel, ensuring they receive the right message at the right time. Chatbots and virtual assistants. Realtime engagement is crucial and that's where chatbots and virtual assistants come in. AI powered chatbots on your website and social media platforms can provide immediate assistance and capture information improving their experience and conversion potential. Tools like Drift, Intercom, or custom chatbot frameworks can enhance your real-time engagement strategy making sure no lead is left unattended. Path analysis and optimization is a key pillar. Using AI to analyze the various routes leads take and identify their drop-off points can help you optimize lead paths through the funnel. Platforms like heap, mix panel, or AI enhanced Google Analytics can help you reduce drop-off and streamline lead conversion pathways making your funnel more efficient. Sales forecasting. Sales forecasting is also vital. AI-driven sales forecasting models and able businesses to make informed decisions based on accurate predictions. Tools like Clary, Avisio, or custom-built forecasting tools can optimize your resource allocation and strategically help you plan your business to stay ahead of the curve. Data cleaning and enrichment. Who would ever think you would have to clean data but last but not least data cleaning and enrichment. Ensuring your data is accurate and relevant is essential for effective targeting and personalization. AI can clean and enrich your data by cross-referencing with public sources maintaining high quality data. Platforms like clear bit, zoom info, or custom AI solutions can help you keep your data in tip-top shape ensuring your marketing efforts are always on point. Keep your data clean folks. By incorporating AI into your funnel you can enhance and automate every stage of lead generation and nurturing process. This framework improves data collection, behavioral analysis, scoring, personalized engagement, automated nurturing, real time engagement, path optimization, sales forecasting, and data enrichment. The ultimate goal, higher conversion rates, and better marketing efficiency. Just remember the ultimate goal of your shadow funnel is to get them out of the shadows and into your active funnel. So thanks for tuning into the AI-powered marketing show. I'm Keith Bell reminding you that the future of marketing is here and it's powered by AI. Until next time keep innovating and stay ahead of the curve. [Music] [BLANK_AUDIO]