AI-Powered Marketing - Conversations about AI , and digital marketing
SEO Trends 2024: AI-Powered Insights for Digital Marketers | #195
Welcome, everybody, to another episode of the AI-powered marketing show. I'm Keith Bell, your host. And today, we're diving into SEO trends for 2024. Get ready. We've got a lot to talk about and explore. Welcome to the digital marketing revolution. This is the AI-powered marketing show where the future of marketing is not just imagine. It's already here. Are you an entrepreneur, a digital marketer, or a tech enthusiast? Then you're in the right place. Every day, we explore the cutting-edge tools that help you manifest and monetize your expertise through the power of funnel hubs, supercharged with artificial intelligence. Unlock the secrets of turning your expertise into a digital powerhouse. From actionable insights to transformative strategies, we've got you covered. Now, let's dive into the world where AI meets marketing, where ideas meet execution, and where you meet success. Your journey to marketing mastery starts here. Here's your host, Keith Bell, bringing the future of marketing to you today. Hey, listeners. Tune in this Monday, July 1st at 9am to hear about Andrew Pearson's global journey from Pack Stand to Hollywood. His award-winning screenwriting and his influence work in AI and analytics, whether he's publishing best-selling books or exploring new places, Andrew's story is one you won't want to miss. Join us for an inspiring episode. Listen to a sample now, and you can catch the full episode on Monday, July 1st at 9am. We mostly work in the casino industry. We have clients like the Venetian Macau, Galaxy Macau, Resorts World. We do actually work with Resorts World, New York, and then we also nest a little ganting group. They have quite a few properties throughout the world, and then we do a little bit of work with retailers, a little bit of work with manufacturers of clothing and stuff like that. And then we did some work with an insurance provider in the US as well. Social media isn't just for connecting with friends or sharing cat videos anymore. It's become a go-to search engine, especially for younger people. About 40% of Gen Z now use platforms like TikTok and Instagram for searches over traditional search engines. This is a huge shift that marketers can't afford to ignore. Now, I'm 60 years old, and I've grown up with watching the internet develop, and Google Search has been my go-to for so long. I can't remember how long I've been using Google, but that trend is changing with younger people. This change has brought about what is called Social SEO, optimizing your content specifically for social media search algorithm. So let's break down the key trends. First, keyword optimization is crucial. It's not just about your blog posting more. It's about optimizing your profiles, your captions, and hashtags. And yes, even your Instagram bio needs some SEO love. AI-powered tools are revolutionizing how we create and analyze content. They help us find the right keywords, predict trends, and optimize content for different platforms. Advanced AI can even analyze vast amounts of data to give us deeper insights into audience behavior, allowing us to create more targeted and engaged content. Short-form video content is a major driver of this trend. Videos like TikTok, Instagram Reels, YouTube Shorts are shaping social SEO strategies like never before. Creating engaging, searchable video content is the key. These short videos are easy to consume and very effective in capturing our users' attention. Remember, when we read Brendan Cain's book, Hook Points, the average attention span of people is about three seconds, and you've got to capture them with a strong hook right from the get-go. Collaborative strategies effectively start by optimizing your social media profiles with keyword, rich bios, and descriptions. Go on to the day of just throwing up a bio of you, listing all of the places you've been and things you've done, where you were, to where your friends are. Now you've got to optimize. Create high-quality, engaging content that incorporates these targeted keywords naturally. Quanticity is vital. User-generated content, can boost engagement, and trust. A strategic hashtag approach helps categorize your content and makes it discoverable to a wider audience, regularly analyze performance metrics to adapt your strategies based on what's working and what's not. Don't forget about optimizing for voice search. As voice search becomes more popular, using conversational keywords and focusing on question-based queries can make a significant difference. Hey, digital marketers, entrepreneurs, and tech enthusiasts. Ready to elevate your AI game? Check out the AI-powered marketer newsletter from Keith Bell, host of the AI-powered marketing show. The AI-powered marketer newsletter is your go-to resource, packed with actionable insights, cutting-edge tools, and the latest news in AI and digital marketing. Whether you're optimizing sales funnels, exploring new AI strategies, or staying ahead of industry trends, this newsletter has you covered. Don't miss out on the chance to supercharge your marketing efforts. Subscribe now. Just click the link in the show notes to sign up today, and remember, the future of marketing is here and it's powered by AI. See you in the newsletter. AI is also enhancing content creation and personalization, providing deeper insights into audience behavior. Advanced AI tools can identify relevant keywords, predict trends, and optimize content for specific platform. This leads to better visibility and user engagement. AI-powered sentiment analysis and social listening tools offer valuable insight into audience preferences and trends. Applying brands to adjust their strategies proactively. However, bounce is crucial. While AI offers many benefits, it's important to ensure that content remains authentic and aligned with your brand values. AI-generated materials can sometimes like depth, nuance, and up-to-date information. There's also concerns about originality, creativity, and compliance with Google's EET standards. Expertise, experience, authoritativeness, and trustworthiness. Human oversight and editing are essential to make content quality and comply with legal and ethical guidelines. That's it for today's episode. I hope you found these insights into social SEO trends for 2024. Fascinating and as interesting as I did, the digital landscape is always evolving, always changing, and staying ahead of these trends is the key to staying competitive. Thanks for tuning in to the AI-powered marketing show. I'm Keith Bell, signing off. Until next time, keep innovating and stay ahead of the curve. Don't forget to subscribe and leave us a review if you enjoyed the show. 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