AI-Powered Marketing - Conversations about AI , and digital marketing
AI-Powered SEO Strategies for 2024 | #208
Hey there everyone, welcome back to the AI-powered marketing show, the podcast where we dive into how AI is transforming the digital marketing world, I'm your host Keith Bell, and today we're tackling a super important topic for anyone keen on boosting their online presence, SEO, and the age of AI, new strategies for ranking. With AI shaking up the way we approach search engine optimization, it's vital to stay ahead from data analysis to content creation and user behavior prediction, AI is changing the SEO game. So let's explore how you can adapt and thrive with these new strategies. Welcome to the digital marketing revolution. This is the AI-powered marketing show where the future of marketing is not just imagine, it's already here. Are you an entrepreneur, a digital marketer, or a tech enthusiast? When you're in the right place, every day, we explore the cutting edge tools that help you manifest and monetize your expertise through the power of funnel hubs, supercharged with artificial intelligence. Unlock the secrets of turning your expertise into a digital powerhouse, from actionable insights to transformative strategies we've got you covered. Now, let's dive into the world where AI meets marketing, where ideas meet execution, and where you meet success. Your journey to marketing mastery starts here. Here's your host, Keith Bell, bringing the future of marketing to you today. Everybody welcome back, and I've been doing research on a emerging trend. I shouldn't say it's emerging. It's been around for probably about two or three years now. And that is the AI SEO agency, and we're going to talk a little bit today about some of the benefits of this model and the traditional SEO versus AI-driven SEO strategies. So first of all, let's talk about how SEO is evolved with AI. Now, we're going to compare some of the old-school SEO tactics with cutting-edge AI-driven methods. So let's look at traditional SEO versus AI-driven SEO. So keyword optimization. We used to focus on keyword density and placement. Now AI looks at user intent and context for more relevant keyword use. Link building. Traditionally, it was all about getting backlinks from high DA sites, AI helped us find quality link building opportunities much, much more efficiently. Content creation. Manual content creation based on keyword research was the norm. Now AI-generated content speeds up the process. Through human oversight, it's still key for quality. Algorithm updates. We used to react to search engine updates. Today, AI helps us proactively adapt with insights and predictions. AI-powered tools and techniques. AI tools are changing the SEO landscape by automating tasks, offering deeper insights and enhancing content quality. Let's break down how AI is making a big impact. So keyword research and optimization. AI tools like SEMrush, achrefs, and Google's Rank Brain analyze tons of data to find relevant keywords and understand user intent. As Neil Patel said in a Forbes article, AI-powered tools can predict which tools will perform best and suggest long tail keywords that match user queries more accurately. Content creation and optimization. And generative AI tools like Jasper and ChatGPT can help draft content outlines, generate ideas, and even write initial drafts. But remember, human oversight is crucial to ensure quality and adherence to Google's EET guidelines, expertise, authoritativeness, and trustworthiness. AI-generated content can save time, but it requires careful review to ensure it aligns with your brand's voice and message. User experience and personalization AI enhances user experience by analyzing behavior patterns and personalizing content tools like Bright Edge and HubSpot's AI Can Tailor Content recommendations based on user preferences, boosting engagement and conversion rate. Brian Dean from Backlinkio notes that personalization during my AI can significantly boost user engagement and conversion rate. Hey there, marketing enthusiast, I'm Keith Bell, and I'm excited to announce a brand new episode of the AI-powered marketing show dropping this Monday, July 15th at 9am eastern time. Join me as I sit down with Stefan Fair, the CEO and founder of Modern IQ. Stefan is a trailblazer in the world of AI-driven content creation. His company, Modern IQ, is transforming how marketers and content creators produce social media posts, blogs, and images with just one click. Don't miss out on Stefan's insights and innovative strategies that are shaping the future of digital marketing. Mark your calendars on Monday, July 15th at 9am eastern time. For a sneak peek, listen to a sample now, visit our website and follow a link in the description below. See you then. I had the top of, like, so back in the day, it took me four hours to create a blog article about a tool. And then, you know, I thought, okay, so by, at the peak, I had 69 articles on their 69 tools, and those got me a reach of 130,000 a month. And that was like, so when I compared that to social media, I was like, whoa, this is like way more. And as I said, I had four hours to create an article, and I thought, well, if I can scale this up, if I need like a minute for a blog article, right, for a tool, then. Technical SEO, AI can automate technical SEO tests, like fixing broken links, optimizing site speed, and generating schema markup, tools like Screaming Frog and Deepcrawl use AI to perform comprehensive site audits and provide actionable insights, ran Fiskin from Moz highlights, AI is becoming indispensable for technical SEO audits, offering deeper insights and faster solutions, challenges and considerations. Now, while AI offers tons of benefits, it also presents some significant challenges. Quality control of AI generated content. AI generated contents can sometimes lack the nuance and creativity of human writing, ensuring its relevant, accurate, and engaging still requires good old human editing. Joel Polizi from Content Marketing Institute points out that human touch is essential in refining AI generated content to ensure it resonates with your audience. Navigating algorithm updates, AI driven search engines like Google Rank Brain were always evolving, staying updated with these changes, and understanding how AI interpret user intent is crucial for maintaining search rankings. Average words from search engines around table states keeping up with AI driven algorithm updates is key to maintaining your SEO performance. Ethical considerations using AI to manipulate search rankings through low quality or spammy content can lead to penalties. In hearing to ethical SEO practices and focusing on genuine value for users is essential. Real SEO practices are more important than ever in the age of AI to avoid penalties and building long-term success. Future proofing your SEO strategy. To stay ahead in the AI era, businesses should do the following. Invest in AI-powered SEO tools, use tools that offer advanced data analysis, keyword research, and content optimization, focus on user intent, create content that addresses the specific needs and queries of your audience, maintain human oversight, review and refine AI generated content to maintain quality, stay informed, keep up with the latest AI and SEO developments to adapt strategies proactively. So AI is reshaping SEO, presenting with opportunities and challenges moving forward, but by leveraging AI tools, focusing on user intent and maintaining high quality content, businesses can enhance their SEO strategies and achieve better search rankings in its ever-evolving AI digital landscape. Well, that's it for today, folks. Thanks for tuning in to the AI-powered marketing show. If you found today's episode helpful, be sure to subscribe and leave a review. Stay tuned for more insights and strategies in our upcoming episodes. Until next time, keep innovating, keep iterating, and stay ahead of the curve. I'm Keith Bell, signing off. [MUSIC] [BLANK_AUDIO]