AI-Powered Marketing - Conversations about AI , and digital marketing
Stefan Fehr - Interview Episode #210
Welcome back to the AI-powered marketing show. I'm Keith Bell and today I'm thrilled to have with us Stefan Fair. Stefan Fair is the CEO and founder of Modern IQ, a company that's changed in the game in content creation and digital marketing. Modern IQs offers amazing AI tools that help marketers, agencies and content creators produce social media posts, blog articles, images and much much more with just one click. Stefan's journey from an AI enthusiast to a leader in AI driven productivity is truly inspiring. His innovative approach is shaping the future of digital marketing. Join me in welcoming Stefan Fair to the show. Welcome to the digital marketing revolution. This is the AI-powered marketing show where the future of marketing is not just imagined. It's already here. Are you an entrepreneur, a digital marketer, or a tech enthusiast? Then you're in the right place. Every day we explore the cutting-edge tools that help you manifest and monetize your expertise through the power of funnel hubs. Supercharge with artificial intelligence. Unlock the secrets of turning your expertise into a digital powerhouse from actionable insights to transformative strategies. We've got you covered. Now, let's dive into the world where AI meets marketing, where ideas meet execution and where you meet success. Your journey to marketing mastery starts here. Here's your host, Keith Bell, bringing the future of marketing to you today. Hey, how are you Stefan? Hey, I'm good. How are you? Good, good, good. Welcoming Stefan today all the way from the Netherlands and tell me what got you excited about artificial intelligence and led to your starting your company, Modern IQ? Yeah, so the name is Modern IQ. The one without the S was already taken, so yeah. No, no problem. So my old project Upcolumbers.com was a platform and a Fourier platform for SARS products software as a service product and by the way, almost side candy at the day when I, you know, added a lot of AI generated texts. That's where like the traffic from Google came, really came in and I had the top of, like, so back in the day, it took me four hours to create a block article about a tool and then, you know, I thought, okay, so so by at the peak, I had 69 articles on their 69 tools and those got me a reach of 130,000 a month and that was like, so when I compared that to social media, I was like, whoa, this is like way more and as I said, I had four hours to create an article and I thought, well, if I can scale this up, if I need like a minute for a block article, right, for a tool, then I can scale this up to not create 69, but create thousands in the next year. So this is why I started, you know, I started trying one click block article generators from several companies and they all been like, they produce texts and maybe, I don't know if they actually produce images now or anything, but they mainly they just produce the texts and I was like, I want to have a tool that that creates articles in health line quality standards. So health line is a website. Do you know health line? No, it's interesting because they do have so all so all they do is they create super high quality block articles and they actually get around 200 million monthly website visitors. Wow, a lot. Yes. And so this is where I really which really hope me, I was like, can I can I create a tool that creates a one click block article in health line quality, you know, in a matter of minutes or seconds, and we're now we're not at health line quality yet. But we're like way above what Chet GBT is doing or so on. And we our tool takes 10 seconds. So you basically, you enter the headline and you give it, you can give it background information, you should, right, to make it unique and everything. But although the whole thing, even if you give it, like a very, you know, detailed background information takes like two minutes and then you press create. And the system creates the text, the headline structure, the images, the alternative image text. Like a lot. We've we've automated a lot. So basically, my motivation was that Google really send a traffic on my old website and I want to have a better tool. Your one click platform does it also generate images to or is it just the text? Now that that's that's really the point is when when we talk what we're trying to recreate is a health line quality block article. So we're talking internal links, external links, alternative image texts, images in the right sizes, relevant images to the text. In the future, we're going to replace the images by video. So so when you have a second H2 section and then the paragraphs and everything and you haven't right now, you have an image with it. And in the future, you're going to have video. So we're trying to, you know, you know, renaming images. We're trying to do every micromanagement step, what Google likes to see. And then we're trying obviously to to have the content like on super high helpful quality, you know, that that it's actually a really worth to read and so on. And it sounds like you, this is what we're implementing right now. And so that you that you have like the highest post quality, which you would not be able to, you know, do by hand in less than with chat GPT in less than six hours or something. So for my audience that are not experts in SEO like myself, I'm a direct response marketer. Why is this important? And and it's almost, I guess you're talking about the technical SEO part about it. Why is it important for them to use a tool like this? Well, so so our target groups are busy people, busy entrepreneurs, startups, marketing agencies that are so so basically, look, what we're trying to replicate is we're trying to build websites with no time that with no time effort that get as much traffic as self-life.com, ideally, right? So so so so just trying to create. So why would you do that? Obviously, if you want to make your company or, you know, if you want to get more traffic on your website, you know, get your company more out into the public. But also, like as I'm saying, like the focus is always on super high automation. So you get something that is high quality, but you don't need to invest time. So in terms of Google just had their, I guess it was back in May, they had their, their conference where they announced all the changes that they're making the search. And, you know, just I was watching an interview by Nellie. I can't remember his last name from interview, the CEO of Google. And he talked about some of the changes with search and how that was impacting things. Is that going to, is that going to affect you guys? You're going to have some challenges with that. So there's, there's two major trends. The one trend is get rid of a low quality AI content. And that's, that's actually, it's, it's very much in our favor because we have high quality content. And since Google is getting rid of all the fast generated chat GPT texts, our, our content is, is, is, you know, increasing rankings because, because of less competition, right? That's the one thing. And the other thing is new Google search. So this is, this was named SGE. They have new name, no, I don't remember. It's like AI powers or something. So, so, so the, the new Google search, which generates content itself with AI is actually something very, very, very beneficial for us. Because what didn't you, so the last, the last information I have about this is changing a lot, right? So it's like how to keep up. The last thing I saw was that Google is planning to have this as it generates your answer, but you can click on the sub headlines. And when you click on the sub headline, you go to, you know, the page that is most relevant to that. Section, right? So the thing here is that with our tool, you can have a thousand articles on your website quite easily. And because of this, the depth of the content is way bigger than it used to be. So you can, you know, most websites had like, let's say, I don't know, something between zero and maybe a hundred articles on. And the way they wrote, the way you wrote articles in the password, long, long, long articles, this is not what Google is necessarily searching for anymore in the future, at least, in my understanding. What they're searching more for is when you click on the generated headline from Google, you get to a more concise article that really targets your, the content, you know, and that's, that's the thing. If you did, so imagine you have your podcast topic and you have a thousand articles around this. So the content you have on your website is very, very targeted, right? You have, you have 50 categories. And in the categories, you have 50 article, maybe 20 articles per category. And this is what Google, so Google doesn't want you to see a lot of irrelevant information, once you see precisely what you're looking for in the future. So that's pretty good for us. So is it a keyword driven tool, or is it like, are you looking for like intent? Like, I know that there's a shift from keyword driven SEO to more what the user's intent was. Yeah, we're in the face of implementing search intent. But there's, so right now the, right now the focus is on producing content that has like a lot of quality aspects that you can automate quite easily, more easily, I would say. Well, well, there's hard ones coming to you. Anyways, so, so like, for example, when you have like six H2 headlines and you would have an image for a H2 headline and then, you know, having video to that people stay on your article for longer and so on, this is this kind of things we've been focusing focusing on in the past. And now we are implementing that it sounds like you and it actually takes like all the data that you give it. So for example, all your podcast episodes, right? So when you have transcripts, you can right now, it's like paste. This isn't better. So you can paste in the text and the system takes all the information you give it, you know, and it takes it into consideration when creating content. Ah, that's something that's interesting and that's not like a chat GPT claims to do that, but it's, you know, it takes a lot. Like for open air to do this at equality that you want, this will take a couple of years because the problem is you need extreme high amounts of compute for that. And they can, they could do this, but not for, you know, for free or for 20 bucks a month. So yeah, that'll take some years. Yeah, absolutely. Absolutely. Yeah, I've tried to use chat GPT to kind of mimic my voice, like in not in terms of my actual voice, but to mimic the way that I write and I speak. And I've been somewhat disappointed with, you know, the results. I mean, I have to use humanizers to humanize the text. And that's, you know, that is very important in this day and age of hyper personalization. You know, we want that content that's, you know, more hyper personalized. So how's your, how's your company, like the articles that you create, let's say I have nine different audience segments. You know, can you create content for, you know, separate audience segments? We're, we're in the middle of launching our second platform. And the second platform is going to be nuts because you can, so right now the system is pretty rudimentary. You can enter your headline. So you got to have, you have to do with the keyword research before. Um, and, and, you know, you have to write the headline, basically. I mean, you could create it with, with AI. That's what we did in the past as well. But, you know, doing proper keyword research helps out for if you want to achieve rankings. Um, but you also have another field is so it's like a super simple form, right? You have a field where you enter your headline and you have a field where you enter a background information. And that's where you can say, right? This is my targeting group and this is, you know, that and so on. This is, so here, here's a, here's a tip I, I like to give. And this is, if you want the AI to write about the top topic, tell the AI to write about the topic. So what I'm usually doing is I'm giving you the headline and I'm, then I'm saying in the background information. Write the article around this idea. All right. And then you feed it with the idea you say, so this is what I want you to do. This is the, you know, this is the context, the circumstance and so on. And then it's really becoming a tool that, you know, automates your typing and not creates duplicated low quality content. I spend so much time with iterating content, you know, going back and, you know, it's like, ah, I don't like that. I don't like that. But so you say, so you can put it, you put a headline in and then you can put some level of context in there. I mean, how detailed can I get with the context that I put in there? Well, with the first version, you can, I mean, you can, even in the future as well, you can, you know, go very, very detailed. I'm not sure, actually, I haven't checked, but you'd probably enter pages of text as background info. But also you have to know with the second version, you can enter all your products or your writing style or your, you know, your personal achievements or whatever kind of info. It, as long as you should write it, it should be written by yourself. But you can train the system with data and we've been doing tests like it's extremely precise. So it's kind of, it's remembering. So I was doing tests without always remembering one line of text from, I don't know, actually 50, 60 pages or something. So, and I was doing multiple tests and I was always passing it, like, on point. Yeah. Hey, digital marketers, entrepreneurs and tech enthusiasts ready to elevate your AI game? Check out the AI powered marketer newsletter from Keith Bell, host of the AI powered marketing show. The AI powered marketer newsletter is your go to resource packed with actionable insights, cutting edge tools, and the latest news in AI and digital marketing. Whether you're optimizing sales funnels, exploring new AI strategies, or staying ahead of industry trends, this newsletter has you covered. Don't miss out on the chance to supercharge your marketing efforts. Subscribe now. Just click the link in the show notes to sign up today. And remember, the future of marketing is here and it's powered by AI. See you in the newsletter. Wow. So did you, so did you guys build your own large language models that essentially is that part of that? We programmed the next church ABT. No, we didn't. No, basically, not yet. And I don't think that we will. So this is, this is a part which I don't see your reason. There's good LLMs coming out that you can host yourself, you know, on your servers and that's what we're going to do. We are switching out. So, so when, for example, when, so in the next, in the next version, you can choose how you want your texts. So right now we have human sound and highest quality and low quality, but, you know, it's never kind of used. Anyways, and so, so you can make it human sound and you can make it, you know, so right now, highest quality is GPT for all. And when that came out, you know, so what we're doing is we're just programming in that the API to use GPT to use open AI models. So we're switching whatever is, you know, on top at the moment, because it's, like, it's changing a lot. So what kind of challenges have you had, like, with the whole process of getting your company up? And is this your first iteration and now you're working on version two? I think when, when, when we're looking at our website, it's, it's, it's, I don't know, version 20 or something. So there's always been technology upgrades, you know. I started, I started five years ago where I wanted to do coaching courses and sell video courses. And then I had the problem that I wanted to sell 20 video courses and my words. I didn't even know that you would have something like templates and so on, where you can design your whole site in one place. And then all, you know, all the products get automatically updated and so on. So like, so, so coach was number one and then doing a coaching platform because I had some really good. Affiliate ideas for, you know, getting a lot of traffic. So I was building, I was using the technology from the coaching platform to, you know, build a bigger platform where other coaches could sell their products as well. This is how I got into building huge websites. Because the websites we're targeting are, you know, so ideal, I guess our ideal customer is like a mid-sized global company that wants to create a thousand articles because that's totally possible with a system. Yeah, it sounds like, you know, you've got a very, you know, robust platform there. I mean, I was playing around on it. I signed up, I was playing around on it a little bit and I was quite impressed with, you know, the stuff that I was getting back. I signed up, I guess, last week sometime. But I wanted to talk about what really prompted me to get you on. The show was you had sent and shared with me a LinkedIn article that you wrote. And I thought it was very poignant. And I was wondering if you could just talk first about what was in the article and then your thoughts on the whole content of the article. Yeah. So, um, so the article that that was, I think that was, wasn't that trust to post? I think that was just to post on that. It was just a post. Yeah. Yeah. So, um, I think there are experts on AI, how advanced AI is. And those experts are some of the experts that actually can, you know, know what they're talking about because they look at the current data and not like in many other industries where you have experts, just, just, you know, 20 years in the business. And I know everything I don't need to learn anymore. So I see those experts and I believe them that we are getting a GI level AI in 2026. And I have heard this from Elon Musk and so on since, I don't know, half a year or something. And it's not something new, but that one day when I send you that message, I was, uh, I was just like, whoa, this means that from the launch of chat. And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? And I was like, what is the best way to do that? Um, when I look at robotics, when I look at what Tesla is going to do with their robots and how they want their robots to be able to, you know, learn a job of someone, maybe in the production in the beginning, uh, from looking at a tablet video playing. Right? And that that's going to be, that's going to be in two years. And when I see how Tesla is like the world master of manufacturing now, at large scale, I believe that in 2028, we will have, um, we will have had the ramp up of Tesla robots. So they will produce large amounts, like millions, probably millions already in 2028. And those robots will be able to do a fair amount of human work. So it's, yeah, this is why I made the process like we, um, I figured that we, the world should be way advanced in what we're dealing with. When it comes to AI today, then what we are doing today. Yeah. Why do you think like, one of the things I've noticed is that there's such a difference in opinion, like, um, like, uh, David Nguyen, who's, uh, doctor, uh, Stanford is with Google. He's got one opinion, Elon Musk has got another opinion. You know, doctor, uh, Nguyen thinks it's going to be thousands of years or centuries, which I think is not, you know, he's like, he's on the far end of the spectrum over here. And then you got Elon Musk that, why do you think there's such a, like, um, a disparity and opinion on this? Oh, I think this is, I, to be honest, you know, this, when you, when you do new things all day, you would, you always have people that you always have naysayers. And I think it's so, so that's why I'm, you know, thinking about why do people say things are impossible all the time. And I think it's just that this is, this is psychology. This is, um, wishful thinking. I mean, it's not like I, I, I'm, I'm an advocate of we should stop here. I mean, so I give you, yeah, I can explain why, but I'm saying on, we should stop at this level and develop our systems to be to reusing AI at its current maximum capacity. For example, we are at modern IQs using AI at its maximum current capacity and some of our tasks. So if you, so, so you have to imagine this. If you create a blog article with chat, with chat GPT. If you want to do it at the quality level, we do, you need four hours. And we do this in 10 seconds. So I did a rough calculation. This is a thousand times faster than an employee using chat GPT. So I'm not sure, but I think if we, if we over the next 10, 15 years develop apps for like almost any use case and slowly building up the next stages of, of AI. This is already like at the maximum of what our political systems, you know, retirement systems, educational system, so on, can handle before they break. Because the speed is going to be too fast. If we develop, I don't see a reason why we should, like, I don't see the upside of developing new potent AI systems, which we at modern IQs are doing the recreated apps that do the work of 1000 people using chat GPT today. There's such a disparity in the opinions of people as to, and I have to say I agree with you because I think we're at the level where, you know, we need to, like, take a pause, develop what we have. How much do you think that is being driven by the finances that are behind companies like chat GPT? What's my worst fear when I ever heard about AI and it came out 100% true, the driving force is competition. Mark, it's sad to say that it's actually capitalism because I think it's a good system, but not for that. We should, we should like, we should have stopped at GPT free. That would have been totally, like, that's already, if you, if you give it good, you know, good automation with it. It's so potent, it can do such a lot. You know, you know why I think, so, so human, humans are linear progress fingers. It's hard for us to have, so I had this analogy once where somebody told me where somebody said, "We are like an animal, we're still like an animal in the Sahara. We see a lion and we know that it's not going to be like in front of all eyes. It's going to run, you know, and come to us in a linear fast, but like this, not like that." Right? And so I guess this is a point. The reason why we just, we cannot really process exponential, double, triple exponential growth. And then I, but I, but I also think that people are just generally very strange thinking about how fast the world is moving. It's probably because they look outside the window and the houses are still the same, but if you think about it, I, I divide the past and the time before people got the internet. And the day or the years after where, where like large amounts of the world population that internet. So for example, my partner, she's a high grade bio scientist. You know, 40 years ago, if you want to do science, you have to go to a library to get a book that is like 20 years old, or you have one magazine where all the information kind of needed to fit in, which is impossible. Today, you can, if you have an idea, you can, you can build a global team in minutes. I mean, the progress because of the internet is already a hundred times faster than it used to be before 1995. That's what people don't get. They, because they look outside the window and the world kind of looks the same, but we have areas. They, they are influencing everything because the progress is wild. Yeah, I, I'm 60 years old. So I was around when we were writing computer language programs in Coldball on punch cards. So I've watched this evolution from, I used to sell cellular phones where you went door to door and you sold them. Now you go to a store and that, now you can order them on the internet. You don't even have to go to a store. You know, maybe at some point in time, you don't even have to do that because you'll have some sort of a neural chip implanted in your brain where you don't have to. So I, you know, the, the benefit of being 60 is that I've gotten to see the progress that, as it's gone, you know, from, I remember when there was no internet. I remember when, I remember when the only phone you had in the house had a long cord. Me too. You know? Yeah, it's, it's a, it's a little bit crazy. So the other aspect I want to ask you about is that all the, the governments, all the different democracies and we want to, we'll leave China out of this discussion because I just read an interesting article about the hundred years of AI war that China has, if you, if you can read it. They're like, they have 60% of the market and large language models projected out. It's, it's, it's scary stuff. Do you have perplexity? Do you have access to perplexity? Well, the free version I'm using some, sometimes, yeah. Two days ago, there was an article on, on China's LM, they're 100 year war on LLMs. So it's an interesting read. But anyway, I digress. My point being is that how do you think the different democracies are going to deal with it? Because they don't deal with anything well. They always deal with it after the cats out of the bag, after the problems already there. I know the United States is, you know, we're, we're notorious for like, okay, let's throw everything out and then we'll figure out what works and then we'll regulate it. How, how do they deal with it in Europe? Oh, we don't do, we don't do anything. We, we only regulate it. You see, you see, right? This is, this is a problem. All the years doing us like, oh, there's something new coming. I mean, I mean, it's, it's obvious. There's, there's inventions in the US. Well, but I mean, I don't know. I add, yeah, I see, I see the positives about the, the US system. Well, the thing is what we have to understand is, um, that's, that's why I'm saying I'm actually blogging about this on LinkedIn a lot. Um, so our, I see, I actually, I created this software as a service platform app Columbus back in the day because I already saw that Europe is going to have a big problem because software as a service apps are not going to be translated into, you know, German and so on. And they've been already so powerful that I thought, well, Europe is going to be left behind, like, like in the middle ages. And now with AI, it's even, well, I guess it's going, it's translated at least. But the thing is, um, that's where I, with software as a service, I already started to, to worry about that our political systems and everything can come up, can keep up with, with their speeds. And, I mean, I was, I was actually quite, I mean, I don't, I'm not saying that, you know, certain viruses crisis were handled perfectly. I'm not sure if you can handle them perfectly, to be honest. Um, I was actually pretty satisfied with like the major, whatever. It doesn't really matters. The thing is, um, I was surprised that our system, that the Western countries, as well as everybody else, were actually quite fast. And, you know, moving, I was, I was expecting things to go like 10 or 10, 10 times slower, or if anything happens, you know, so that was already quite a surprise, which keeps me a little bit hopeful that we can, you know, that there will be the day coming where we see, oh, shit, we, we need to stop, and then we can actually still stop. And, um, but in general, you have to think about this. We're, we're entering this progress is going to be exponent, growing faster and faster. This is, this is the future. All right, this is, it's actually the present. This is happening. And we're going to come up to a speed where we would need a system that can create a law by voted by whatever democracy or politicians or something within seconds. And if it's not applicable anymore, we don't even have, have systems to get rid of old laws which you don't need anymore. So, like our system is not at all prepared for just, just did you see the, the intro of the, the, the, how do you say the review of the, when they presented a GPT for, did you see that? Yes, so, so that is the perfect teacher. If you have a child in school where there is a mobile, or, you know, and it looks at, it looks at a math program, right? Some, some kind of, you know, math thing you have to learn and understand, and you don't understand it. You can't just ask the teacher all the time. Can I, can you repeat it for me again? Can you, you know, explain it again and again? But, but you know, AI can do it. This is happening today. Our school system is way beyond, globally. If the, if the, if the teacher would say, we are going to learn this and that in math today. So, and then you have in a tablet, you know, an iPad or a smartphone. It just looks at the, the, the exercise which you have in front of you on a paper. And it, it explains, you know, and then you do it mistake. It explains again and again. And we don't have this. We will not have this in five or 10 years. And this is the current state of technology. So things are moving extremely quickly already. And our systems are very, very, very slow. How much I did a podcast episode on this a while back that I think one of the biggest barriers for AI growth is going to be the electrical grid infrastructure. That's required to run these systems. What's your thoughts on that? To be honest, I hope that there are some limitation. And, and it's probably true. We, we can just, you know, we, we can just software. We can just use software magic tool to build electrical power plants. But I also, also saw that it's, it's very likely that in this decade, we will have a global scale of fusion, fusion power. And that's kind of be the, there's no limits with energy then anymore. So, I'm not sure. But I think at least until, you know, it was slow things down, probably slow things down enough, hopefully that we can, you know, realize what's happening. What I'm, what I'm most concerned about, to be honest is that, you know, Tesla, Tesla robots are going to do a lot of work. And we, we, we, when people are still in denial that older people think we've been working our whole life, the young generation has to do the same. And it's like, no, we have to, we have to implement UBI now. We have to test. So this is where we should be right now. That's what I'm thinking. This is what, what I've, what I thought and when I wrote you this message as well, it's like, we should actually today be in the down. So, so we should have started thinking about it, UBI and implementing and testing UBI and all countries on Earth years ago. And we should be in the end phase of this now. Not, not, not saying, I'm not saying rolling it out. This is too early. Right? But we should, we should have heavily tested how we're going to do this. And we should now be in the high phase of working on the biggest problem I see, but comes with it. I'm not seeing any, I'm not seeing any problem that people will get not paid. Because machines are doing our work since hundreds of years. And the more machines are doing our, our work, the bigger our cars become, the bigger our houses become, we get more rich when machines do our work. And this will be amplified. What I'm concerned most about is how slow people, people's behavior change away from what I'm, what, what is my, what's going to be the purpose. So, I, we should be in the hype, like the, the, the major task we should be dealing with today is like, what, what are we going to do with what, what are the people going to do? How, how are they going to spend their day? Yeah, I mean, that's, I mean, that's a really good, good point. You know, people need a sense of purpose and they need, you know, something that drives them every day to get up and, and go out and do something. And for a lot of people, it's work. You know, other people are motivated by other things. Now, if a robot's doing your work and you don't even have that, you know, what do you do the rest of the day? Think about China. This is going to be China is the, is the production factory, it's the factory of the world. There's going to be, I don't know how many hundred million people that define themselves with their factory job way more than we do with, you know, we just get, you know, and, and having less, less holiday and so on. And if they lose their job, and they're going to be the first factory robots are going to be the first that that is going to be where robots are able to do human jobs. So this is, this is something, but you know what I'm thinking more like, should we start teaching our children in kindergarten and in school more social, you know, focus more focus on social than on career? How to be a healthy human? How to be, how to handle, how to avoid mental health issues and so on? This is something we should, we should be thinking more because I don't think that many people will be working anymore in 20 years. Well, and, and the, I've noticed as the internet has gotten more technologically advanced as social media platforms have been added to the mix as smartphones have added to the mix, the anxiety level is off the chart. Mental health is off the chart because, you know, people are like. Yeah, go, go, go, go, go. And then all of a sudden you're going to take that away. You know, then, then what do you do? I mean, I was reading about an article about a company in Taiwan that is going to 100% automate their chip manufacturing plant. Makes sense. No, no employees complete it. And I just did a podcast episode today on the movie I Robot and in the movie, all the robots are made in a factory that's fully 100% robotically automated. So anyway, I think we've scared people enough today, but, you know, hopefully it wakes them up a little bit. Well, we can, I mean, I mean, you know, on the upside, I do believe that the current, so just just a, just a last thought. So there's a lot of upside as well, right? So for example, I was talking to my grandma a couple of months ago and she said in 1970, people had an average life expectancy of 70 years. So this is, this is 55 years ago, let's say 50 years ago. So today people have around, I don't know, 10 or 15 years now. So if you think about this, what I said before, how slow science was done 50 years ago with books and library books and so on, you know, and no global collaboration or synchronizing data. So it's, it's very, it's not really smart to say we're at the same pace, right? So it's probably, to be honest, I think we, the average life expectancy today, if you're not sick, if you're not, you know, overweight or, you know, doing something not, you know, an official for your health, you can probably count on way above 100 years. I'm actually thinking now with the latest things and genomics and so on. And this is all going to be amplified by AI, we're talking at least 150 years, if not more. You know, and so I don't know, there's a lot of upside as well. Well, I think, for me personally, one of the biggest upsides is that I love to learn. Yeah. And I have used artificial intelligence as my learning platform, like if I don't understand a concept, you know, I just did an interview not too long ago on predictive analytics. And I really did not know a whole lot about predictive analytics. And then once I started using AI to explain it and dig into it. So I think the pluses for education, as far as personal education are going to be so, you know, off the charts. Sure, totally. And access to it, you know, Apple, there, I think it's their iPhone 16 is there the chip is going to be it's, no, I'm sorry, not the iPhone, their Mac, their next version of Mac is going to be the chip is going to be set up for AI. He is a thought for another episode when we see assistive AI. So that's like, that's like, that's like a layer around your brain that takes away micromanagement tasks in life, because it'll know what you want when the thought is starting to be developed in your subconscious before you even wanted and it'll do it before you need to know it. So, yeah, so that's, that's going to be, yeah, that's amazing. And I think I'm trying to follow as best I can, can Elon Musk's company where they're doing the neural implant so the hair. You know, what do you think the future holds for us in, you know, the future with AI and with AGI. Well, so, so what I think what would be something very beneficial because it is something like, for example, when I wanted to, you know, join the podcast episode, the recording today, I needed to click on my calendar and copy a link and so on. And this is all micromanagement, which I have to do in my life. For example, if somebody reschedules a meeting or so, you have to, you know, at least you have to look on your phone and see, it's not now, it's later or so on. And by the time we have assistive AI, you will intuitively know, right, a bit of, yeah, you will feel like the meeting is, you don't even need to look at anything or so on. We'll just feel like you have, you still have time. Right. So, so it's like, it's something which is not distracting your, your consciousness. So this is something I really like. What we're doing at modern ideas and I can just, I can just say, tell this to, you know, all the website owners and startups and so on. We are, especially with our second platform coming out this or next week, you will be able to create a blog article without even creating an account. So you can just go on modern items.com, enter your blog article headline. Maybe you should give it some background information, then press Create and it will be sent to you via email. You just copy the whole thing, paste it on your website or your LinkedIn blog article or your X article or so on and get free traffic. Best kind of traffic. There is organic traffic. I love it. Love it. Love it. You don't have to pay for it. Step on. It's been a pleasure to have you on. Hopefully we can do this again. You've been a great guest and take care. I'll talk to you again sometime soon. Thank you very much for having me. Thank you for tuning into the AI powered marketing show hosted by yours truly Keith Bell. We hope you found today's episode insightful and full of actionable tips to power up your marketing strategies with AI. Don't forget to visit the website at Funelosophy.com. There you'll find links to our podcast website as well as a subscription link to the AI powered marketer newsletter. Here on our newsletter, you can stay ahead of the curve with the latest trends, tools and tips delivered straight to your inbox. We'd love to connect with you on social media. You can follow us on Facebook, Instagram, TikTok and YouTube. Join our community of like-minded marketers. Come on by and say hello. Get behind the scenes content. Join the conversation and never miss an update. Until next time, keep innovating, keep iterating and stay ahead of the curve with the power of AI in your digital marketing efforts. Thanks for listening and we'll catch you in the next episode of the AI powered marketing show. Take care. Bye.