For the 46th episode of The Copywriter Club Podcast, our friend, copywriter and comedian, Lianna Patch stops by to tell her story (she starts at the very beginning) about making copywriting her career. During the next 40ish minutes share also shares:
•  Why she chose humor as her “hook” for copywriting clients
•  her snarky answer to the dumbest question Rob has ever asked
•  the enormously helpful life hack that would freak out AA
•  how the rules of comedy can improve your copywriting
•  how to be funny without being nasty
•  what she did to land her first (and second and third) speaking engagements
•  how she deals with projects that scare her

And we cover a whole lot of other ground too. Like what brands are doing a good job with humorous copy and the advice she has for new copywriters. Plus, Lianna is the first guest to tell a joke on the podcast. As you’ve come to expect, this is another solid episode packed with ideas you can put to use in your business. To hear it, click the play button below, or scroll down for a full transcript.


The people and stuff we mentioned on the show:
Sponsor: AirStory

The Copywriter Mastermind
Boxed Wine
CTA Conference
Lianna’s Sustainable E-Commerce Post
Aaron Orendorf
Unbounce
New Orleans Entrepreneur Week
Conversion World
DeepDyve
Amy Harrison
Boomerang for Gmail
Snapcopy.co
James Turner
Foot Cardigan
Jennifer Havice
Wistia
Dropps
PunchlineCopy
5 Ways to Be Funnier in Your Copy
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
Intro: Content (for now)
Outro: Gravity
Full Transcript:
The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failure, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast.

Rob: You’re invited to join the club for episode 46, as we chat with freelance copywriter, Lianna Patch about the challenges of leaving an agency job to strike out on her own, getting attention at conferences, her copy optimization service called Snap, and whether there’s a place for rubber chickens and whoopee cushions in copywriting.

Kira: Hi, Liana. Hi, Rob.

Rob: Hey, guys.

Lianna: Hey.

Kira: How’s it going?

Lianna: Good. Thanks for having me.

Kira: You’re welcome. I think a good place to start is just finding out if you were funny as a kid, and what you wanted to be when you grew up. I feel like that’s the question I want to know.

Lianna: Oh, okay.

Rob: Did you always have a buzzer in your hand for handshakes? And rattlesnake eggs to hand the kids at school?

Lianna: I think I was the unintentionally funny kid. I still have this expression, like I still have serious resting bitch face. My parents used to call me Little Miss Thundercloud because my resting face. I would say things that I thought were very serious and they would laugh at me, and then I would go, “Don’t laugh.” So, it’s kind of like a 180 from there.

Rob: Tell us your story.

Lianna: My story? Well, my dad loved my mom very much and so after they had my brother they were like, “This one’s a dud. We should probably try again,” and then I was born. Fast forwarding to now, I’ve worked in a couple agency settings, it didn’t seem to stick. I was doing my own stuff on the side throughout,

Broadcast on:

22 Aug 2017