Starting from a spare-bedroom setup, Tinyme has expanded internationally with high-tech, made-to-order products. In this checkout episode we chat to the trio behind the brand: Ben Hare, Mike Wilson and Nick McLennan. They discuss how brands like Bellroy and Bird’s Nest are inspiring their approach and discuss the tech essentials that power Tinyme’s operations, including their custom-built production system and Looker Studio. The trio also give their hottest must-reads and listens, including The Goal by Eli Goldratt and the How I Built This podcast, that keep them driven as they continue to carve out new possibilities in the world of personalised products.

Check out our full-length interview with Ben, Mike and Nick here:

Saying Yes to Bad Ideas: How Tinyme’s Founders Built a Mass Customisation Ecommerce Machine | #465

About your guests:

Co-owner and Director of Tinyme, Ben Hare oversees many of the operational functions of the business. Since joining in 2010, Ben has been instrumental in developing Tinyme’s export strategy, building out the business platform, implementing a new factory in the UK and launching its new brand Opiqo. Ben is a frequent speaker at industry conferences and events and has served on a number of advisory boards in the eCommerce industry.

With a passion for entrepreneurial business, Mike Wilson has a knack for converting ideas into commercial reality. With a background in industrial design, Mike launched tinyme.com, from his spare bedroom in 2006. With purely organic growth the "made-to-order" manufacturing business has expanded to now have 10 different country websites. With 5 premises moves, growing staff levels, and two other directors coming on board, Mike's role has changed from general management, to working on strategy and R&D while heading up design and marketing and product development.

Nick McLennan joined Tinyme in 2007 as a director and co-owner and currently holds the role of Operational Development Director, where he oversees production management and new product development. Nick has over 20 years experience working in a range of roles that marry his technical understanding and design innovation. As an Industrial Designer, Nick worked 10 years in the manufacturing sector in roles including Operations Management and continuous improvement. Nick’s passion for mass customisation has driven Tinyme to the forefront of innovation for the last 18 years.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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