Sasha Bricel is the Director of Marketing at Nature’s Path Foods, a pioneer in the organic food movement, and a leader in sustainable food design and development. Sasha is responsible for bringing Nature’s Path brands to the world, growing the Nature’s Path Organic Leadership legacy, and driving leadership effectiveness. Sasha is a Cannes and D&AD award-winning marketer and leader with over 10 years of experience working with some of Canada’s biggest companies to manage and build purpose-led brands that aim to change the way the world works.