Originally from just outside of north London England, Joey's career as a fashion designer has taken him across five continents. It was in 2019 that Joey decided to switch from designer to factory owner and start Veshin factory in Guangzhou, China. Veshin (pronounced V-shin) is built on a philosophy centred on sustainability, transparency & environmentally progressive values, and is an original equipment & design manufacturer (OEM/ODM) specializing in luxury bags & accessories made from leather alternatives. Veshin works with brands during the product design and manufacturing stages to help them switch to cruelty-free leather alternatives. By sourcing next-gen materials and chemical-free dyes, Veshin helps brands replicate the look, feel, and performance of leather without the environmentally harmful practices.

Currently Joey resides in Colombia where he is piloting Veshin's second factory, located in Latin America.