🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀

All good campaigns start with customer research. So we got THE BEST in the business to help us out.

Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica.

SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/

🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡

Don't forget to check them out 👉https://dvtl.link/43ud3hi

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction and Overview

02:43 Pre-interview: Agreeing on Objectives & Questions

06:10 Using Dovetail to Help with Collection & Analysis

09:33 Ryan's Analysis & Insights From The Interview

18:00 Discussing Pains and Anxieties

20:00 Discussing More Pains and Anxieties

21:00 Discussing Trust and Credibility

24:00 Discussing Time Management and Prioritization

28:00 Discussing Credibility and Trustworthiness

29:00 Discussing Experience and Outcomes

----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------

The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing