Well, how did we end up here?

George is on TikTok!

…and it has some interesting thoughts about what George might be interested in…

While he’s navigating that minefield, we manage to give you a quick overview of everything that’s to come this season:

• What can B2B marketers do to drive demand by being helpful?
• What’s involved in being helpful?
• Why does simply being helpful work?
• And how you can take that framework and apply it to the company you work in!

Tune in this week as we start to build the framework for getting your content working for you.

Links To Mentioned Resources:

The Boomerang Effect - Tim Reid

Template Questions For Getting To Know Your Customers

Apple Podcast Reviews - Scroll Down To “Ratings & Reviews”

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Apple Podcast Reviews - Scroll Down To “Ratings & Reviews”