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[MUSIC] At Bet365, we don't do ordinary. We believe that every sport should be epic. Every home run, every hit, every inning, every play. From the moments that are legendary, to the ones that fly under the radar. See for yourself when you sign up today and get $150 in bonus bets when you bet just $5. Whatever the sport, whatever the moment, it's never ordinary at Bet365. Bet365, proud partner of the Colorado Rockies, 21 plus only, must be present in Colorado. If you or someone you know has a gambling problem and wants help, call or text 1-800-Gambler. Terms and conditions apply. [MUSIC] It's time for another edition of the Brett Bond podcast. I've ever made you almost with the blows. You lose that me down three times too, so I know what you're talking about. It's your host, MLB All-Star, Brett Bond. A lot of line is, you will become a successful majorly hitter by hitting pitchers mistakes. As he sits down with his sports entertainment friends from around the world, you are not going to be a successful majorly hitter if you hit pitchers pitch. This isn't just any former Jock's podcast. To change the outcome, you got to change the income, you got to change what goes in. And that changes what goes out. Often duplicated, but never replicated, just like his back flip. Okay, now the party starts. The responsibility starts now. Now, in its fourth year, this is the one and only, Brett Boone podcast. Welcome to the Brett Boone podcast. I'm Brett Boone and joining us on the program today is a man that is a part of one of my favorite Bob Boone highlights. We'll get to that. The throw everybody talked about, but I remember what had happened. And I said, that's that. Anyway, recently, we got into the Kansas City Royals Hall of Fame. Pretty awesome. Ladies and gentlemen, the one and only Bo Jackson. Bo, thanks for coming on the program. Hey, Brett, thank you for having me, man. It's been a long time. It's been a long time coming. I'm excited. I want to get some things when I was a kid. When I met Bo, when I was a kid college, he was teammates with my father, Bob Boone. We'll get to that in a minute. All right, one of the most famous athletes all time. I was a Nike athlete during my career, but in the late 80s, when you came on the scene, mid-late 80s, it was you and Michael Jordan. I just have a random question. How many people throughout your lifetime wanted to go into business with Bo Jackson? Wow, I can't count, but I can tell you this, I've turned down for every one business that I've been a part of, I've turned down a hundred and fifty. I could imagine. I mean, I remember, you know, when I'm a kid, it was Bo knows and it was, you don't know, did Lee and it was you and it was Michael that were the two guys that were everywhere Nike, Nike was, Nike was in the infant stage in the 70s, but 80s, they started rolling now. They started to blossom. They started to blossom. And that's why I get, you know, we got, Bo's got a new product and it's just coming around on the market. It's called Bo 30 Hydration. He sent me some. Bo 3.0. Bo 3.0. Bo 3.0. I just got my packets in the mail. My wife is in that she's a freaky health person. All my kids are into it. We've been down at it for the last week when Bo sent me the product, but that's his new product on the market and we're going to talk a lot about that and how, how he decided to go this route. Like I mentioned, you're getting hit up by everybody all the time and there's only certain things you do. Well, I tell you this, Brett, yes, I'm getting hit up by a lot of companies, a lot of people, a lot of people starting up business and so forth and so on. And the only thing that I can give that credit to is my upbringing, keeping my nose clean when I was younger because if you look at it today, to today's kids that's playing ball, going back 20, 30 years, wow, it's mind blowing. And there's so much out there now. Back when we played, we went to the ballpark, played hard, went home, got ready for the next game. You got it now. You got it now to where people are all over the place, people are all over the place. But it's hard to stay on that track to be successful. You have a few guys that are doing that. But for us, we couldn't venture off of that track when we were playing because we knew that we only had that one shot and we had to make it work. We had to hit the bullseye every day. I agree with you. And I just did a show recently with Albert Bell, who's a guy I played against for a lot of years and a beast in the box. And we talked about that. The players today, it is different. It is different being a player in 2024 than it was when you came up, which was '86. I got into the big leagues in 1992. And I remember thinking, I can't spend any time out of that lineup. Somebody's going to take my job. I got to drive in runs. I got to do this to get to the next stage of my life. Today, I think the social media has put it into a new stratosphere. We didn't have all that to deal with. And it's more today about everybody's got a brand and they've got to continue to build that brand. And sometimes I think it gets your eye off the target of what you're doing. And that's absolutely a football player, that's being a football player, that's being a NBA player. Absolutely. It's more about the brand now than the quality of play. And it's starting in high school, it's starting in junior high school now. They are given 13, 14-year-old kids contracts. And it's getting outrageous to be honest with you, it's taking the quality of play away from the sport. And then when somebody do something great, they got to go out and do something on top of that so it can boost their social media page. And it's just not for me personally, it's not fun for me to watch. Because if I'm going to watch a baseball game, I want to see guys play for base hits. I want to see guys steal bases. I want to see guys do hit runs, sacrifices. If you hit the bomb, oops, that's by accident. I was trying to hit it in the gap. But you got those guys that's going to hit the bomb. Everybody don't need to be swinging for the next county. And right now I'd say the most exciting player in the big leagues right now is Della Cruz. He terrifies a pitcher and catch you when he gets on base. And I like watching that. I like watching that. As far as just swinging for the fifth, that gets old. Because you're either going to pop it up, hit it out the ballpark, or strike out. It's all or nothing, I've seen in Reese with the rule changes. You know, in the two disengagements from the pitchers, all you can do. At first I was thinking, wait a minute, that gives the overwhelming advantage to the base runner. But I see what they're doing now. We were getting so far away from playing the game that L.A. D. L. Cruz stealing a base that they needed to encourage and give these current players a little boost to, hey, go ahead and steal bases. So I think in the end, it's been a good rule because it got us back on track. Hey, let's start playing the game. And everything isn't about the home run. You are speaking to the choir, you know, I swung hard with it. You swung hard and we hit some home runs, but you're right. Just because it looked like we were trying to hit a home run, we weren't, we were trying to get a good hit, knock the crap out of it. Right. And the more, the more good at bats you can have, they will result in the end in home runs. Yeah. But to do it in reverse and I'm going to hit home runs, I'm not going to have good at bats and I'm not going to be a good player. I got to start somewhere and go, and go from there. I watched the movie recently, not recently, probably in the last six, eight months and it was about Michael's journey through Nike, his Nike journey. It was called Air, I think it was with Matt Damon was the star of it and it talked about how Nike and Michael Jordan got together. What is your story on that? How did it start? How did you become a Nike athlete? It's just from high school to college. I always wore Nike shoes. I always wore a Nike shoe. I got to Auburn and we were a Nike school then. So I wasn't comfortable with anything else to be honest with you. And after leaving the whole board Nike called and I picked up the phone. It doesn't make any sense to get to that level wearing the type of shoes and stuff that I did to get to where I am to all of a sudden change, change to go somewhere else until this day. I'm still with Nike. But I tell people that I've been with Nike so long, I have diplomatic immunity and that is a good thing, that is a good thing for me. That tells me that I did something right, everything that I'm doing today is a reflection on what I did 20, 30, 35 years ago. Yeah, it's true too. And for somebody that's been the face and continues to be a face and when you think of Bo Jackson, you can't get around to, he's Nike and I remember the posters. I was back in the day too when posters that Nike poster came out, that was a big deal. I remember back before you, it was George Gervin and he was the ice man that was there and then you had your Dominique Wilkins doing the dunk. Yeah, I remember those posters that was the hey, I was before social media too. So the kids watching the kids watching this podcast, they don't remember that because it was before, before social media, you know, Bo, I had a, I was a kid and running around the ballpark with my dad, my entire, my entire childhood. So I remember Bill for shit, who I know you know that he's the, he's the main baseball guy for 25, 30 years. I remember him coming into the Philadelphia Phillies clubhouse in the mid, early to mid seventies when Nike, it might have been mid to late when Nike was finally going to make a baseball shoe and he had Brett, he had Mike Schmidt, Steve Carlton and Bob Boone. They signed up with Nike and I remember them talking about, oh, Nike's got all the memor, or all the, all the merchandise they can get you and it's a way better deal than what we have. Everybody was wearing Adidas and Brooks, Brooks was a big shoe, they all, they all signed the contract because of the perks and back then contracts weren't a big, weren't a big deal shoe deal like today. And I remember all those guys that, well, I'll tell it a little bit of a secret here. Eddie Carlton and my dad, they all love the feel of the Brooks shoe, Nike was just getting into it. They would take, they signed the contract with Nike, took the logo off the Brooks shoe and showed a Nike swoosh until Nike got their act together and made a shoe that was comfortable. And I remember those days back in the day, Bill for shit, I'm, I'm eight, nine years old running around and then fast forward 15 years, I'm signing contracts with Bill for shit. There you go. Pretty calling your dad footsteps. Yeah. There you go. 1986 you get to the Royals. I remember watching, I remember watching your first base hit and, and for the listeners, I, I've got a pretty cool story. My personal bow story, I still tell this story. I'm on the plane and I was talking to him. Your name came up and I said, I got a story for you. I don't know if you remember this. This is the year's 1991. I signed in 90, my first full season in the minor leagues was double A, which is the Southern League. I believe it was Birmingham. You were on a rehab assignment. Yeah, that was, I think that was with my head. Yeah. And we had, we had met when you played with dad in Kansas City. I was in college and I'd make some trips out there to watch you guys play. So we had met, but I remember you get the first base. I'm playing second for the Jacksonville Suns and you look over at me and he said, booney, I'm coming in hard. I'm coming to get you. And you know, you were, it was with a rise smile. And I looked at him, I'm like, I looked at you, I said, okay, Bob, there's a left, there's a left handed on, there's a left, I'm telling you, this is one of my favorite story. I got some stories, but this is one of my favorite. There's a lefty on the mound. He picks you off first base. Now I go as the second baseman, I peel into the bag because I'm going to get you in a rundown. You know, we're going to, we're going to get you in a rundown. The first, but you take off the second base, the first baseman throws me the ball. I'm standing at the bag and I'm ready to, you know, get in a pickle. You're not getting in a pickle. You take off and you drop your head and start running directly at me at second base. Like I'm a catcher and you're going to run me over and I'm going, wait a minute. My brain's going like this. He knows I got the ball, right? He knows I'm sitting here with the ball and that's back before replay. So if the tag, if the throw beat you by 15 feet, you're pretty much in those days, you're automatically out. So you're 10 feet away from me and you're not getting in a rundown and you're, you're, you're, you're high tailing and my brain's going, he knows he can't hit me, right? I'm a second baseman. You can't run me over. You get to five feet from me. You're still flying and now I'm a little, I've never been a little bit scared of contact, but I'm sitting there going, if he hits me, this is going to hurt. No, there's no way he's going to hit me. You get to two feet. You're still fine. I pull and, and for the people watching this on YouTube, I pull my tag away to kind of brace myself for impact. You stop on a dime, put your foot on the bag and I miss the tag, but I throw it down. He calls you out and you look at me laughing and go, booney, you know, I was safe, right? And you peel off and go to the dugout and I'm on the field going, what the hell just happened? Yeah, he was safe. I pulled the tag away and, and I had one of those moments on the field, you know, I'm just a minor league kid, it's my first year and I, and I, it took me a minute to realize what just happened and you were just playing with me. It was, it was unbelievable. But the thing about it, but the thing about it is that it was a good thing for me to scare the crap out of one of my teammates, kids. Now, as far as hurting you, I wouldn't have done that, but I would have liked to scare up the living daylights out of thinking that I would run over you. It was, because I know, you know, I'm sitting there, well, now you got to split second to everything's going through your brain. I'm going, I know he's not going to run me over, but the, the, the way you love me, right? We had just talked, we had just talked. You just looked at me and said, booney, I'm coming in hard. Now I knew you were kidding and you were just playing, just because you had played with my dad and I was around the clubhouse as a kid. I knew that was the case, but in that moment, I knew you were going to run me over, but there was a 1% doubt when you got that close and it kind of was, I, I've never had anybody do that to me. Never, never before that, never after that, but it was, it's still, it's a fun story to tell people, especially the, you know, my kids, I say, well, you weren't around for both, but let me tell you what Bo did and I tell him that story, my son's in the minor leagues right now. He loves when I tell him that he loves when I tell him that story and it's actually funny because in my baseball career, I only had contact with one player. I only had contact with, with actually one plate and it's funny and it was at home plate and it was Dempsey, he's captured for Cleveland and they came to town and the morning before the game, he and I went fishing at a buddy's fishing pod out in Orland Park and we went fishing that morning. Come off the pond, talk, he went back to his hotel around noon, I went home, got changed, went to the ball park to play in the game, I'm on, I think I'm on third base and somebody had a shallow fly ball and I'm tagging because I'm running regardless and the throw beats me to the plate, the ball and just so happens, Rick Dempsey, in order for him to catch the ball, he had to straddle the line. I see him and I know it's going to be contact. Now thinking about us fishing that morning, I said I don't want to hurt him so I'm just going to try to run into the glove and he had to glove down around his knees and I made sure that I put my forearm on the glove to try to just sweep him to spin him around but somehow he got caught up in the mix and when we got up we were on the on deck circle past home plate and his thumb got ripped back to where it could touch his wrist and I never felt so bad before in my life because number one, my only objection was to knock the ball loose. Well, I knocked the ball loose, the ball rolled in the dugout, took his glove off and then there took his thumb with it, the only contact that I've ever had, but besides bitch clearing scenes and so forth and so on but, but till this day, I still think about that and it bothers me that I screwed up his thumb because the very next day he had surgery on that thumb. And what was that afterwards because you know there's always times in sports where we're out there and our job is to kick your butt. It doesn't matter what sport you're doing but there are moments like that and I could imagine you're fishing the day of and you're not going to knock the crap out of them that night. Most of the time we're unapologetic on the field, I mean what happens happens with drills, there's fights and usually there's no, there's no making up after the game. It's kind of the competition again but in that situation, did you go to it? Did you call over? Make sure he's okay. Yes, yes, yes, until this day, Rick's brother supplied me with golf shafts because he was a long drive guy. He supplied the long drive guys with golf shafts and I deal with him, talked to Rick and so forth and so on and this has been over 30 years ago, this has been over 30 years ago and I still, I could see that play as plain as day. I've never intended, I never, I've never ever thought about hurting someone intentionally in baseball period. But I would run hard base but the infielders, they always say, you are the only guy that we can hear running in your 20 yards away and it sounds like a buffalo running, if we would turn our head, we couldn't tell the difference between a buffalo running at us or you, because it's just the way you're grinding in the dirt and picking them up and putting them down so fast that it's intimidating because our job is to catch a ball first. So we can't look at you and catch a ball at the same time. So guys would always say, you scared the crap out of me, man. No, it's true though, it's true because, and I think it's, you know, it's the, it's for obvious reasons, you're a football player, everybody saw, everybody saw you run over Bosworth. So it's like, we don't want to be that, you know, baseball, we're tough, but I don't know that we're that tough, but you're right, you had that combination, I played with Deon for a couple of years and I'll tell you, as a teammate, when he'd hit one under the gap and it was going to be a triple to watch Deon right, he was floating, your speed was different, it was speed, but it was also, oh my goodness, the power, it was a combo. Deon was floating, you weren't scared to run into Deon. But with your speed and just the common, and I'm telling you, at the time, it was, everybody's watching you play football during the football season and now we're, oh, we get to play with Bo and baseball seasons. It's can't miss TV, but it's like that speed and common, you know, there were tough guys that were coming to second base and, you know, I never worried about anything as long as I got my feet up in the air, I couldn't get hurt unless somebody had a dirty slide. I was never worried about that. You know, Kurt Gibson would always try to get me, Will Clark would try, there were some guys that came in pretty good, but I got to admit, the Bo Jackson, it was just a little bit different because it was that combo of off the chart speed and that football power that kind of gave you that little bit of an edge to make a mistake, but it would actually mess with you from a mental standpoint where because you're, but my teammates in Kansas City, including your dad, agent, hey, stay out of the way of a football player. That's right, but yes, back then, back then, man, those four and a half years I had in Kansas City was outstanding and playing with your dad, but until this day I get death threat from Harold Reynolds about that play because he said that if he had a score in that game, they probably would have elected him mayor of Seattle because they would have won, that was a bottom of the night then and the score was tied and if he had a score in that run, they would have won the game. We came back two minutes later and beat them 11 to nine in that game. Harold, and I've got a separate story with Harold because three years later, I was the heir apparent to Harold Reynolds and I came up through the minor leagues of the big leagues and I replaced Harold Reynolds in Seattle at second base and I remember the stories then because here's the weird thing, that was a year. I was playing summer ball. I had flown into town for some reason to meet my dad. My mom was on the trip in Seattle and I just happened to be at that game. I just happened to be at that game and it was one of those things where even, you know, even a baseball, but we see things every day, you know, fans react one way, but I remember that throw in the tag and Harold's out in the look on Harold's face and then when I got to the big leagues in Seattle, he was still talking about that story. So I know what you're talking about when it comes to Harry. He asked your dad, he asked your dad, who cut that ball and your dad didn't know. He threw it from the warning trap and Harold said, no way, he isn't human. He said there's in the next day, we're out stretching and out on the field and I got my back to their dugout and they are coming out and Brett Sabre-Hagen is facing their dugout. My back to the dugout and they say, Bo, Harold Reynolds is looking for you. And then they say, Bo, Harold is jogging this way. They said, Bo, Harold is sprinting towards you. So I just keep my back to him and don't say not to stretch it and he jumps on my back. He gives me a few choice words and said, I can't believe you did that to me. I'm still stretching and I'm talking to the guy, but I'm like, there's a fly on my back or something. They're a net on my back. He called me all kind of names and he said, you know, I picked up the newspaper this morning. I expected to pick up the newspaper and it read Harold Reynolds scores the winning run over the road. But he said the whole sports page, it had two words on it, the throw in my face. And he has never let me forget about that. And it's cool though because it is. It's something still to this day. There's a few, you know, there's a play and you've got a few of them in your corner, just you alone. There's a few plays that are kind of iconic that when that, you know, the anniversary of a play, it seems like every year at some point in the baseball season, there's going to be a week where we're playing that throw and Harold and Harold gets to, you know, Harold's a big star. Now he's on the ammo. He gets to talk about himself again and tell the stories over and over. So at the time, I'm sure Harold was pissed, but in the long run, it's really benefited him about being a little slower than he should have been at the get home. With us in our old days, we have sort of kissed it made up. So we just laugh about it now, but we joke about it now. But those were the days, those were the days that I consider baseball was, baseball was fun and it was original and it was pure, stands were sold out, everybody was having fun and after a game, both teams were tired because we hustled our asses off and we played our answer. Nobody hit a pop up in jobs first base. Nobody hit a home run and flipped their back. If that was the case, we would be fighting every inning. Yeah, it's just different, but in not trying to knock the young players in this day and age, but it's just a different time, a different game, a different breed. Yeah. Anything. It's just different. And the things, you know, my whole life's been baseball from my childhood to current. And I'm never going to walk away from, from the game and especially for my family that's been our livelihood for so long. And I remember my day, you know, talking to dad and dad's going to say, oh, yeah, you know, dad's going to be critical of my generation. Yeah. Grandpa was unbelievable. I mean, he was so critical, my generation is all he ever wanted to talk about was how great Ted Williams was, how great Bob Feller was and how Randy Johnson's not that good. And I'd say, gramps, he's pretty good. So I get as we get older, you know, we always go back to what we love and what we cherish and our, our generation. But some of the things that, that we're discussing today, you know, I wish it was different. But I look to the players and it's like, you know, it's the way they're brought up now. It's the culture. It's not necessarily, they, they didn't necessarily choose this. It's, it's how it was in their upbringing. And you're right. There's some things I'd like to change. Every generation is different. All we can do is sit back, go through it. History will judge each and every generation on what is the best that they will decide that. But admit you're right. It is different. And a lot of the things that we were used to just aren't the norm in today's game. Take your business further with a smart and flexible American Express business gold card. It offers flexible spending capacity that adapts to your business. You can also earn up to $395 in annual statement credits on eligible purchases at Select Business Merchants. That's the powerful backing of American Express. Terms apply. Learn more at americanexpress.com/businessgoldcard. It's the most anticipated WNBA season in history. So you know what that means. Court is back in session with Queens of the Court, a WNBA podcast. I'm your girl Sheryl Swoops. And I'm Jordan Robinson. All WNBA season long will bring you interviews with star athletes, analysis on your favorite teams, and lots of hot takes. Order in the court. Follow and listen to Queens of the Court. Free on the Odyssey app or wherever you get your podcasts. Looking for a financial institution that has fewer fees, better rates, and gives back to the local community? As one of Colorado's largest credit unions, Belco offers great rates on products like our free boost interest checking and lower rates on loans, including our home equity choice line. Bank virtually any time, anywhere, through online banking and our mobile app. Becoming a member has never been easier. Visit belco.org or stop by any Belco branch. Membership eligibility required. Equal housing opportunity, all owned subject to approval, insured by NCUA. Belco. Banking for everyone. The commercials you shot, they're still to this day, they're awesome, I remember Kirk Gibson was in one of your commercials. I think it was the Bo Diddley one, Macard Row and Everett Gretzky, giving you the no. Jordan. Yeah, you had the cross training one. You had Sonny Bono, you had Dennis Leary in one of your commercials. You were kind of cross training before cross training was even a word. I think your campaign kind of defined what cross training is. Yeah, we kind of, we kind of pioneered the cross training. How involved were you in the making of those commercials? Very much. You had a lot of input? Well, put it to you like this, I had enough input to where my input on a commercial, spawn the phrase bono's. We were sitting at a table going over that, that commercial, the bono's commercial, to where we were doing everything and this was before we called it bono's. And we had, we had a commercial that, that was about a minute and 10 seconds long. We had to get it down to about 30. We had to get it down to between 20 and 30 seconds. We had to move some stuff around. So we're sitting at a table and I said, look, we need to take that out because I would never do that. We would need to move this over here, take this phrase out, put this in, move this here. Just do a bunch of stuff and that supplies that together, see where it is. And they did it. And it came out to be in that timeframe that we were looking for and somebody across the table just said, see, bono's and it stuck till this day. That phrase has been said, it's still popular 40 years later. And it makes sense, though, because, you know, with your, with what we talked about the other day, it's like, for you to go in and go, all right, we got to get it shorter. So what am I going to cut? Well, I wouldn't do that. It's almost like endorsing the product. That sounds great. How much money? Wow, that's a lot of money. But can I live with this? Is that, is that when I was growing up and how I was raised? Can I live with doing this when I really don't believe in it? So it probably made it easy for you in the commercial process of, let's get rid of that because I wouldn't do it. Yes, very much so. And it's always good to be hands on. It's always going to be hands on in whatever you do. That's right now. I'm sitting in my office and I'm the only person here. I've been here since about eight, thirty this morning working, taking phone calls, making phone calls, setting up other meetings and just that's what I do now. But I say this. I said at one point in time in my life, I was good for sports, but sports has been great for Bo Jackson ever since I left home from high school to go to college. Sports have been great for Bo Jackson just like it's been great for you and your family. It's opened doors for us that we couldn't have never gotten open any other way except for two sports and so forth and so on. So with me now, take, for instance, my businesses, yeah, and not that I'm bragging, but a lot of people call me back when I call them. I hear people tell me, well, I can't get phone calls back. For some odd reason and it goes back to my past, I did something right to where people return my phone call. Same thing with you. You call out and ask guys to come on your show. Guys come on your show because they respect you. They respect your dad because you did something right back in the day. So from sports, it has allowed me, like I said, to have my Bo 3.0, which is my sports drink, it's a powered sports drink. I have another bottle drink with, we had partnership with Johnny Damon called a game. Yeah, I see it. I see that. I see the game thing. Yes, that's Johnny Damon and myself, it's up and down the East Coast. I have my CBD company that I partnered with Massage Heights, who is one of the largest massage companies in the country, and they sell both my promise drops and that, if anybody is interested, is promise drops.com, we have sleep companies, we have spectrum oil and so forth and so on, and we're doing very, very good with it. We're doing very good with it. But those are some of the things, that's just a few things that I got. Got my sports complex company, Bo Jackson Elite Sports. We have a facility right outside of Columbus, Ohio. It's about 121,000 square feet, all air supported structures, and I got two here in Illinois, and that's what keeps me busy. Got my food company, so you got a lot going on. Sports has me, I am more busy now with my companies than I was when I played. Bo sports. Now, my main thing that I'm doing is my food company. I have my burgers, the Bo burgers, and my powdered drink. My powdered drink is right now with the big push, with prime, you can get it on Amazon or go to our website, but again, for Amazon doing prime, we're offering up to 40% off. On this product, and so forth and so on. I tell you this, just like you, I don't associate my name, my brand, or anything I do with something just to make a buck. I don't need it, I'm not going to do it, that I was blessed enough to where I've done things right. I listen, but I listen, and I listen to what people that have walked down that road tell me because I'm walking down that same road, and they told me what to expect, how to handle myself, how to carry myself, how not to. How not to embarrass your employer, how not to embarrass your teammates, and most of all, how not to embarrass your family. Those are some of the things that I've taken with me, because I've got people calling me want me to put my name on speedos. I'm not doing that because I don't wear speedos. I put my name on this and nothing, no, I put my name on my product that I own, that I use, that I believe in. Both 3.0, every time I get on my bike to go for a ride, I got two bottles with me. My A-game drink, same thing. My CBD, I use it every day, either sleep got me every day, because guys like us, our brains never shut off, and it's hard for us to get to sleep. So I did something about it. I did something about it, me and my partner went to Laurel Crest, which is a laboratory full of science scientists out of California, and we developed our promise drop label with them. So the stuff that I got out there, it isn't something that somebody has come to me and say, "Hey, let's put your name on this." No. I spent all of COVID in the laboratory with the scientists to produce this, all of COVID, which I live in Illinois, I drove up to Madison, not Madison, Wisconsin. What's the name of the place? Just south of, I think it's Waterloo, Wisconsin, to the lab. We'll go with Waterloo. Yeah. To actually sit there with them, we're in a building that's over 100,000 square feet and there's only three or four people in the whole building, both Jackson and scientists going over flavors, taking stuff out to put new stuff in, because it doesn't taste right. And the thing that I do, if my name on it, it's because I have developed, and that's the only way to go. Yeah. I love the fact because it is so true. Why do people call you back? Why do people speak about, well, okay, it's Bo Jackson. It's a different level. It's a different level of fame, especially when you were breaking, and nobody was playing with football and baseball, nobody had these commercials, and still to this day, I'm buddies with Gooby and Sabre Hagg, George Brett, and they can't say enough great things. That's truly how you know what a guy's like. It's the people that know him in passing, I don't listen to that. I want to talk to their teammates. What was this dude really like, and the way they glow about you, says something about the man you are, the athlete, the great athlete aside. But you don't get to this part in life, and have people call you back. Have people speak the way they do about you? The athlete, yeah, oh, Bo, he was unbelievable, listen, yeah, we kind of all know that. We know that what your athletic prowess was about. Everybody knows that. But what kind of man is he? Do we want to hang a buddy of mine who's a good friend of mine, Richie Sexton. He managed to team out in Chicago a year ago, and he says, "Hey, Booney, I saw Bo the other day, and hopefully this summer we get to play golf. I don't know whether he did, but for him to just call casually and say, "Yeah, Bo was awesome," and I talked to him. It says a lot, and it's the way you go about your life. It's the way you live your life. One day at a time, keep your side of the street clean, and that's what I try to do, especially as I get older. I see how good it is to be a role model. Some people say, "Oh, I'm not a role model." Well, you make millions of dollars, and you play a sport for a living, I feel, and maybe I'm not. It doesn't mean that I think you are a role model. I think you are. You sign, that's a part of the deal. When you become rich and famous, part of the deal is you have an obligation, I think, to be a role model, and you're held to a higher standard. You get to make a lot of money. Well, that makes a lot of money, that's an unbelievable perk, but there's also the other side of the ledger that you've got to be accountable for how you present yourself and how you behave. Put it to you like this. Just because you made a boat, just because you make a boatload of money, that doesn't give you the right to go out and think you're better than anyone else out there. It doesn't make you better than the garbage man. It doesn't make you better than the janitor. It doesn't make you better than the guy down at the service station, pumping your gas. It don't even make you better than the person bagging your groceries at the supermarket. Because do you know something? The thing that I've been taught is that the day you start looking down your nose at people that you think that are beneath you is going to be the day that you became your downfall. You're going to tumble down that ladder twice as fast as it took you to climb to the top of that ladder. If I cut my finger and cut your finger, your blood is red, my blood is red. It's no different. You can't tell your blood from my blood. So why should I treat you as if I'm superior than you know? It doesn't work like that. People ask me this, and I'll tell you the story three weeks ago at my induction in Kansas City. Do you know the best part of that for me was, besides having my family and friends there, is to sit there and spend some time with the fans. A lot of them cheered for me back 30 years ago. Now they brought their grandkids with them and telling their grandkids about that guy. And the icing on the cake for me was to have, how many guys can say Hall of Famer George Brett, one of the best players that ever played the game, introduce you at your Hall of Fame Ceremony. I had Willie Wilson sitting there, and Willie, everybody knows about Willie. Legend. Can't say the real legend. Yes, you would hear Willie before you see him. Yeah. Because he's going to be using a few ex-planted ex-planted before he gets there. But like you said, with Dion, Dion and Willie Wilson, and Daela Cruz now, the three prettiest runners in baseball, because they run like they glide. They were the Ferraris of baseball. Now myself, yes, I have the same speed, but I was like an 18-wheeler with a jet pack up my ass. Well, you were kind of like the muscle car, you were that 800 horsepower, but it was revving up. You heard him coming. It wasn't. Yeah. Yeah. So, yes, my time in baseball in all sports was great. I wouldn't go back and change a thing because if I went back to change one thing in one day, I wouldn't be here having this conversation with you. Yeah. That's true. That's true. So, I'm thankful for what I have, what life has given me, and what I'm looking forward to. Because right now, I am a pop pop. And the best thing in life right now, it's been in time with my two grandsons. Yeah. I've made them who was three and a half in Leo, who will be nine months in a few days. Very cool. Yeah. I get to see that grand, that grandson/granddaughter relationship with my mom and dad, I'm not quite a grandpa yet. I know it's coming. But it's pretty cool. It's pretty cool to watch. And I guess you can't, I guess I don't know what it's like until it actually happens. But for what I hear, the way I see my dad light up when his, when my youngest brother, Matthew, who was at Kansas City, a lot of you guys, his daughter comes to visit him and lights him up like nothing else. Listen, it doesn't matter how tired you are, how bad you're feeling. When the grandkids walk in the door, that's instant medication. That's instant healing. Now, we as parents, we get a, we, we simply forget about you as a kid, as our kids, because we're the grandkids. You don't exist anymore until you bring the grandkids around. That's right. And trust me, you have to see those grandkids because I got three kids. The only thing I care about, Hey, bring the grandkids over, bring the kid, I've had enough. I've had enough. Bring the grandkids over. Yeah. And you could go do whatever you want, go, just go, leave us alone. Because the thing that grandkids do, we spoil the hell out of our grandkids. And I love that. That's the best gift that God has given me outside of my, outside of his parents and the rest of my family. I got to ask about Auburn. Okay. And this is a hypothetical. I asked D on this. 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It's official. No one's got a ride like this. There's nothing else that sounds like, feels like, or looks like the set of wheels in your garage. With over 122 million parts, you can make sure your number one ride or die stays running smoothly. So there's no limit to how far you can take it. Break kits, turbochargers, engines, exhaust kits, roof racks, LED headlights, bumpers, whatever your baby needs, eBay Motors has it and with eBay guaranteed fit, it's guaranteed to fit your ride the first time, every time or your money back. Plus at these prices, well, you're burning rubber, not cash. Keep your ride or die alive at ebaymotors.com. Eligible items only. Exclusions apply. I was thinking about it. I'm like, you know, I had Dion on it and I'm like, with Dion, you know, with those personality, his brand traits, he's make a lot, but then I'm thinking. So kind of just showed up. I couldn't imagine the type of NIL deal you'd have. I would have an NIL deal with football. I'd have an NIL deal with baseball and I'd have an NIL deal with track because I let it in all three sports, all American in all three sports and who knows who knows where I would be, but I tell you what, I would be happy. You'd have a lot more money a lot earlier in life. Who would even think about playing pro ball? Exactly. Why? Why? I would probably have to take a pay cut to go to the pros. To go to the pros, you think, well, you just want to extend your eligibility. Give me eight-year eligibility. There you go. I'm going to keep running. But before that, I cannot these kids, if they are getting it, they are getting it. But I think they're getting it the wrong way, Brett. I think they're getting it the wrong way. There should be rules and stipulation with this because kids don't know how to manage the type of money that they're making and they're going, who needs $100,000 watch in college? Who needs a $200,000 sports club in college? See, what happens if they go out and care for me tomorrow? I wonder too, okay, let's take for granted, take for instance, the quarterback at a big time university who's getting a $3 million NIL deal. And now that lineman is getting pissed because he ain't making nothing, but you got to protect him. Right. Your block is going to get eight up this year because unless you're sharing part of your NIL with me, I'm getting something, why should I block for you? At least in the NFL, the lineman, yeah, they're not going to be paid like a skill player. But they're still doing very well, making millions of dollars. But if you got a quarterback in college making $3 million as a 19 year old and you're doing the grunt work on the line and you're getting an NIL, a share of a 10 or 15 grand, you're going, wait a minute, I'm getting some mailbox money. This guy's getting, he could buy a new house money. So there might be a little resentment, especially at that young of an age. Yes, but, and I say that there are ways to fix that. There are ways to fix this. I think, but I think what has happened, and this is my opinion, I think they put the saddle on the horse backwards and smack it on the ass and send it out the bar. You're just thinking right now, it's, it's too late to do it or can we, can we? So this can be, this can be fixed. It can be fixed. But like I said, it's called rules and stipulations. I don't think it's right for a kid to enter in the transport portal until after his sophomore year. I think only fair for the university, if I'm going to pay you $3 million, you're going to finish your college career at this university. You are going to get pissed because somebody jumped in your butt because of something when you decide at the end of the year, you're going to enter a transport portal and take our 3 million with you. No, it's going to go on a fund, it's going to go on a trust fund and you'll get a stipend off of it every month until you graduate and you go pro. And if you decide that you're going to leave, guess what? The university keeps what's left in that account. Yeah, because the player, you're right. Because you can go get another NIL with somebody else. You're not going to live off our NIL and somebody else's NIL because if that's the case, kids will jump from school to school every year and a half and just make money. Right. They can hold their institution hostage. They have too much leverage with the university. But I agree, I don't like this portal how it's just ever changed. It's every year. It's he's going, he's going, he's going and there's no, there's got to be more rules where okay, you can do it, but you kind of have to jump through hoops and it's not just an easy thing. I can just declare there's some rules and there's a process to it, which in the end, it doesn't make it something that's glorifying to do. I know, I'm trying to find the words for it, but it doesn't, it's not just an easy thing. I can push a button and I'm at LSU today and I'm at Auburn tomorrow and oh, there's some money over here. I can go over there. No, you can do it. But there's a process and it's something that doesn't, right, it doesn't feed you to do it. Like you don't go, okay, I'm going to pick my school this year, pick it next year. No, that's not the, that's not the thing. We want you to go to your university, be known with that university, be successful at university and not be changed. The portal is for that last, you know, that last ditch, like, all right, it didn't work out here. So yeah, here's a way you can do it. You got to wait a year. You got to do this. Not something coming in and oh, it's something we do every year. But the big thing for me, it's not the money that the kids are getting, but because there's no rules and everything so lax, it's teaching kids for me personally. This is a, nobody talking but me. For me, it's teaching these young athletes how to run away from their problems. Instead of sitting back and deal with it, be a man, stand up to the plate. I don't think there's one kid playing in this day and age could go through a rip, but an ass rip ripping that we got from our coaches when we played. I don't think there's a kid that could handle that. Everybody's too offended. Yeah. Yeah. And that actually made, that actually made me tough. That made me tough. But I got a good example here, my rookie year with the Raiders. This was a week before the Seattle game. I got into it with, I think the defensive coordinator, defensive line coach, because me and the defensive lineman, we were going back and forth because somebody wasn't peeling off their blocks, right? And I said something to one of the defensive line and the defensive line coach jumped in my ass and I jumped back in his. And the last thing he said was, you just make sure that you do what you got to do. And I turned around and looked him in his eye and I said, show up Monday night and I'm going to show you what the, um, I'm going to do. That's how you have an issue. And on that Monday night, when we played Seattle, after that game, that defensive line coach came up to me and shook my hand and said, Mr. Jackson, what you did out there tonight was impressive, damn impressive. And you showed me instead of talking about it and not that I'm bragging on myself. But if you want to be successful in life period, it doesn't have to be sports. It can be anything you put your mind to, let your actions speak for you. Let your actions speak for you. People, I watched today's game and believe me with the disagreements, with the agreements, I always be, I'm a baseball lifer. But I look at the, the young players today, not just in baseball and all sports. And they come up and the argument is, hey, we don't want you to make it tough on them. We want you to welcome them, be a part of the team. Maybe we'll get some more production quicker from a young player. Yeah. That's that argument. When I came up, when you came up, I'll tell you what, I was, you speak when you're spoken to, you earn your stripes. We'll let you know, I remember to this day, coming my rookie year and Jay Booner to this day, one of my mentors put it, put his, uh, he took me under his wing, but it was tough luck. And it was booty. Get your ass off this bus. You go on the, you go on the scrub bus until you learn the right to hang with it. And I'll tell you what, I, I used to do it. I used to laugh, but it, it was so rewarding when I earned my stripes, what I had to go through the fighting, the clawing, to be accepted and finally kind of have Ken Griffey, junior, looking at me and go, you're a big leaguer kid, all that fight and all that hardship. And those guys getting on you and being tough on you, I think it, it, it, not only prepared me for my career, but it prepared me for life. My dad told me at a young age, life isn't fair, Brett, there's going to be some ups and downs. You're going to get some, there's going to be some awards that you should have won that you're not going to win. And what are you going to do about it? What are you going to do? Absolutely. So I, I think you have a point there where it's like, and you go through that and, and I think you're a better human being for, for having to struggle a little bit and get through, you got to kind of look at yours, everything isn't, oh, it's going to be okay, we'll make it okay. Because we always want to make you comfortable, how do you become a man like that, who would never happen to be uncomfortable? Absolutely. You got to get your ass kicked and find out how to get off the ground and, and fight through it. You have to deal with it. Yeah. You got to believe in yourself, but if you don't got to fight in here, if you don't got to fight in here, you're always going to, you always, you always going to be in the back of the bus. If you don't have that fight, my thing coming, but, and you got to look at it like this, when I came to the wrong, it was a year after they won the World Series. Yeah. That's right. Everybody say, Sabre Hagen was the MVP, I remember it. Everybody on that team knew that their job was safe. I come up from spending 34 days in the minor leagues, in Memphis, in the mental, as a mental attitude that I had, I didn't know if I was going to play right, center or left. But my mentality, this is how I approached it, was that somebody, I don't know who, but somebody is about to lose their job. Somebody is about to lose their job. And it's not personal. I didn't know, and I didn't know who, but I knew, when I got the opportunity. You got to shine like a new, you got to shine like a new penny. And, and, and that's what I try to instill in all these young athletes, but I mentor young baseball players, I mentor young football players, and I tell them all the same thing. If you don't got the fire in your heart, if you don't believe in yourself, you're not going to make it in this game. I say, you're not going to make it in this game. I say the show boating, and all of that, that's fine. I said, but if you don't hustle every time you step across that white line, you ain't going to make it, and I guarantee you that there's somebody that got the attitude that I got is licking their chops to waiting to get their, to get their opportunity to put you on a bus somewhere. Yeah. If you don't have passion, if you don't have passion, unless you're just a beyond freaky talent, you don't have that passion, you'll get run over, because too many kids out there got that passion. Yes, it is. Yes, it is, brother, audience. Will we ever see another Bo Jackson? I look at the kids today, how they're grown up, how every, these parents especially, oh, you're going to concentrate on one sport, which is, I think is the worst advice you could give especially to a kid, I think I call them helicopter parents. Yeah. Let your kid, let your kid compete in whatever sport he wants, or she wants. Let them choose the sport that fit them. You can't do it for them. When I say to you, to answer your question, will there ever be another Bo Jackson? I'd say yes, give him about, give him about 15 to 17 years. Name's Aiden Vincent Jackson, that's my grandson. Your grandson? Boney. Aiden? He, he was actually taking batting practice three weeks ago in the Rolls Locker Room. He had the big leaguers, pissing to him in the locker room. How old is he? How old is he? He's three. Three. He's three, and he's clean like pop up, but when he hits the ball, instead of him running to running, running toward first base, he turns around and runs backwards to the back of the, to the back of the cage. He runs back and pick it and pick up the bat and go back to the head. Yeah. So it would be Aiden Vincent Jackson. He's three years old, he's Papa's best friend. And as soon as this over, I'm going to pick him up and we're going to go get him lunch that don't have a egg in it. He has an egg allergy. He doesn't like it. He doesn't have an egg allergy. Close your eyes for one minute. What uni you wearing, Raiders Auburn Royals, close your eyes for a second. What uniform, when you envision yourself, what uniform you're wearing, Royals Raiders Auburn. It doesn't matter. Yeah. It doesn't matter. I enjoyed my ass off with whatever uniform I put on. You forget the Raiders. No, I said Raiders. You were the angels last year, you were the angels. Yes. White Sox? White Sox? Yes. But like I said, I try to leave my footprint wherever I go. I try to leave a footprint and say, hey, Beau was here. Not something, not something grandiose, but just to say, hey, I was there at one time. I was there at one time. I don't want to, I don't want to be the best. I just want to be one of the cylinders in that, in that V8 engine that's getting that car down the road. Well put, last one and I'll let you out of here. I got, I got personally from a, from a kid that just came a little bit before Bo Jackson. So I've got my personal highlights that I remember of you. I remember the homerun you hit in the All-Star game. I remember the, obviously we talked about the throw, everybody, I didn't ask you about running up the wall because I'm figuring everybody asked you about that. Running over Bosworth and I remember all those Nike commercials. If Bo Jackson were going to make a highlight reel, I'll give you four. What four highlights you put in it could be anything. You're going to show your grandkid, all right, here's my four favorites, buddy. Four favorites, wow, a lot of them isn't me performing. I know of two, I'm not performing on the field, but it got to do with sports. Number one, the very first one is after my freshman year, the Alabama Auburn game, we beat them for the first time in 10 years. We're in the locker room, went in, said a prayer, saying our fight song, coach died, said, "Hey, I don't know about you all," and this was only his second year at Auburn. He said, "I don't know about you all, but I'm going to go out and celebrate with our fans." We all piled out of the locker room, and the thing that I did was I looked for my mother. Now my mother, she raised 10 kids by herself, Brett, in a house that's smaller than your garage, 700 square feet, and all of us, nobody got in trouble. She was, if we needed an ass whooping, she administered it. She worked on a day cleaning houses at night cleaning hotel rooms. The only time I got to see her was on Sunday. She had Sunday out. She made us get up and go to church, clean up the yard first and go to church. I noticed how nobody noticed her in her job. They just saw a mate, it's all they saw was a mate, black lady that's a mate. But when we came out to celebrate with our fans on the field, it moved me so much till I forgot about what we had just done. We beat Bear Bryant. I forgot about that because I saw all these people, all of them fans, strangers, hugging my mother, kissing my mother on the cheek, making her feel like she was the Queen of England for allowing her son to come to Auburn to play ball. That's number one. People recognizing my mother. The second one got to be, wow, the day I got thrown out of baseball game in Kansas City against the Brewers on purpose. It was July 21st, 1990. I took 3rds, I took strike three right down the pipe. I turned around, gave a few choice words and called him an MF and said, "You need glasses." And he said, "You need to get the F out of here. You out of here." And I looked at him, smiled and said, "Thank you." And this is the very first ending. I go to the locker room, take off my clothes, put on my shower shoes, sweats, t-shirt, go out, get in my Corvette, drive to the plaza, stop at Popeye's Chicken because they had just come out on the scene, got two two-piece dinners, went to the hospital down on the plaza, got in the bed with my wife who had just gave birth to our daughter that morning at 6 a.m. And I spent the evening with my wife and my baby daughter at the hospital and watched the Rolls beat the Brewers. So that's the second most important thing in sports that I've done. And third and fourth, we should pick anything. It doesn't matter. It could be the Monday night game and football and it could be the Harold Reynolds Road or the All-Star home run. That's how it is. But the first two really wasn't playing. It was admiring somebody. That is cool. Bo Jackson, I appreciate you man coming on. This is a lot of fun. It was great catching up with you. I brought you out there watching the Brett Boom podcast now on YouTube. Get the Bo 3.0. 3.0. Get it at 3.0.com or you get it right now on Amazon, do and try it and get a big discount. Very cool. And by the way, I put it in the fridge the night before like you told me to do. There you go. There you go. It gets it just right. Yes. I appreciate you coming on. For those of you watching the Boom podcast, like I said, it's on YouTube now. Check it out. This is a great episode. Do not miss it. For those of you listening to the Brett Boom podcast on the Odyssey app or wherever you get your apps, until next time, keep it here. All-Star clothes are Ken Lee Janssen. We have a question. What's the best podcast of all time? This boy isn't boring, baby. I'm Rob Radford. And every single day I'm sitting down with the biggest names to show you this great game is the greatest game. It's my podcast. It's my passion. It's a cause I started more than two years ago and is now the most prolific national daily baseball pod. There is another fact. So jump aboard the BIB Express, follow and listen to baseball as I'm boring, presented by Wasabi Hot Cloud Storage on the free Odyssey app or wherever you get your podcasts.
