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Hey, it's Cheryl Swoops and Jordan Robinson from the Queens of the Court podcast. Here to talk about stay and connect it to what you love. With AT&T, 5G and Home Internet, you can be a sports super fan your way. You could cheer like crazy in any room of your house, or your backyard, which might startle your neighbors, but they won't judge you. You could fist pump after watching your team hit a buzzer beater while you're on a train surrounded by strangers. Who cares how you look? You enjoy that moment. Or you could let out a triumphant roar when your team makes an incredible trade. And don't worry if you're out with your coworkers. They know what this trade means to you. So however you watch, listen, or read about your team, and no matter how that makes you act, AT&T, 5G and Home Internet keep you connected at home and on the go. AT&T, connecting changes everything. AT&T, 5G, requires a compatible plan and device. Cover, it's not available everywhere. Learn more at att.com/5G for you. [MUSIC PLAYING] I watched a movie recently, not recently, probably in the last six, eight months. And it was about Michael's journey through Nike, his Nike journey. It was called Air, I think. It was with Matt Damon, was the star of it. And it talked about how Nike and Michael Jordan got together. What is your story on that? How did it start? How did you become a Nike athlete? It's just from high school to college. I always wore Nike shoes. I always wore Nike shoes. I got to Auburn, and we were Nike's school then. So I wasn't comfortable with anything else, to be honest with you. And after leaving to Auburn, Nike called, and I picked up the phone. It doesn't make any sense to get to that level, wearing the type of shoes, and stuff that I did to get to where I am to all of a sudden change, to go somewhere else. And until this day, I'm still with Nike. But I tell people that I've been with Nike so long, I have diplomatic immunity. And that is a good thing. That is a good thing for me. It tells me that I did something right. Everything that I'm doing today is a reflection on what I did 20, 30, 35 years ago. Yeah, it's true, too. And for somebody that's been the face, and continues to be a face, and when you think about it, actually, you can't get around it. He's Nike. And I remember the posters. I was back in the day, too, when posters, that Nike poster came out. That was a big deal. I remember back before you, it was George Gervin, and he was the ice man. That was there. And then you had your-- Dominique Wilkins. Yeah, Dominique Wilkins. Doing the dunk. I remember those posters. That was the heyday, but I was before social media, too. So the kids watching this podcast, they don't remember that. Because it was before social media. You know, Bo, I had a-- I was a kid and running around the ballpark with my dad, my entire childhood. So I remember Bill for Shett, who I know you know. He's the main baseball guy for 25, 30 years. I remember him coming into the Philadelphia Phillies clubhouse in the early to mid-70s when Nike-- it might have been mid to late when Nike was finally going to make a baseball shoe. And he had Mike Schmidt, Steve Carlton, and Bob Boone. They signed up with Nike. And I remember them talking about, oh, Nike's got all the merchandise. They can get you. And it's a way better deal than what we have. Everybody was wearing Adidas and Brooks. Brooks was a big shoe. Yeah, absolutely. They all signed the contract because of the perks. And back then, contracts weren't a big-- weren't a big deal shoe deal, like today. And I remember all those guys that-- well, I'll tell it a little bit of a secret here. Schmidt, Carlton, and my dad, they all love the feel of the Brooks shoe. Nike was just getting into it. They would take-- they signed the contract with Nike, took the logo off the Brooks shoe, and showed a Nike swoosh until Nike got their act together and made a shoe that was absolutely comparable. And I remember those days back in the day, Bill for Shett, I'm eight, nine years old running around. And they'd fast forward 15 years. I'm signing contracts with Bill for Shett. There you go. Pretty calling your dad footsteps. Yeah. The commercials you shot. Still to this day, they're awesome. I remember you. Kirk Gibson was in one of your commercials. I think it was the Bow Diddly one. Macard Row and Everett Gretzky giving you the no. Jordan and everybody. Yeah, you had the cross-training one. You had Sonny Bono. You had Dennis Leary in one of your commercials. You were kind of cross-training before cross-training was even a word. But I think your campaign kind of defined what cross-training is. Yeah. We kind of pioneered the cross-training. How involved were you in making those commercials? Very much. You had a lot of input? Well, put it to you like this. I had enough input to where my input on the commercial spawned the phrase "Bow Knows." We were sitting at a table going over that commercial, the Bow Knows commercial, to where we were doing everything. And this was before we called it Bow Knows. And we had a commercial that was about a minute and 10 seconds long. We had to get it down to about 30. We had to get it down to between 20 and 30 seconds. We had to move some stuff around. So we're sitting at a table. And I said, look, we need to take that out, because I would never do that. We would need to move this over here, take this phrase out, put this in, move this here. Just do a bunch of stuff, unless it spliced that together, see where it is. And they did it. And it came out to be in that time frame that we were looking for. And somebody across the table just said, see Bow Knows. And it stuck till this day. That phrase has been saying it's still popular 40 years later. And it makes sense, though, because with what we talked about the other day, it's like, for you to go in and go, all right, we got to get it shorter. So what am I going to cut? Well, I wouldn't do that. It's almost like endorsing the product. That sounds great. How much money? Wow, that's a lot of money. But can I live with this? When I was growing up and how I was raised, can I live with doing this when I really don't believe in it? So it probably made it easy for you in the commercial process of-- Yes. Let's get rid of that because I wouldn't do it. Yes, very much so. But it's always good to be hands-on. It's always going to be hands-on in whatever you do. That's right now. I'm sitting in my office, and I'm the only person here. I've been here since about 8/30 this morning working, taking phone calls, making phone calls, setting up other meetings. And that's what I do now. But I say this. I said, at one point in time in my life, I was good for sports. But sports has been great for Bo Jackson ever since I left home from high school to go to college. Sports have been great for Bo Jackson. It's just like, it's been great for you and your family. It's opened doors for us that we couldn't have never gotten open any other way except for two sports and so forth and so on. So with me now, take, for instance, my businesses. Yeah. And not that I'm bragging, but a lot of people call me back when I call them. I hear people tell me, well, I can't get phone calls back. I can't. For some odd reason, and it goes back to my past, I did something right to where people recurring my phone calls. Same thing with you. You call out and ask, guys, to come on your show. Guys, come on your show because they respect you. They respect your dad because you did something right. Back in the day. So from sports, it has allowed me, like I said, to have my Bo 3.0, which is my sports drink, it's a powdered sports drink. I have another bottle drink with, we had partnership with Johnny Damon called a game. Yeah, I see that. I see the game thing. Yes, that's Johnny Damon and myself. It's up and down the East Coast. I have my CBD company that I partnered with Massage Heights, who is one of the largest Massage companies in the country. And they sell both my promise drops. And that, if anybody's interested is promisedrops.com. We have sleep companies. We have spectrum oil and so forth and so on. And we're doing very, very good with it. We're doing very good with it. But those are some of the things. That's just a few things that I got. Got my sports complex company, Bo Jackson Elite Sports. We have a facility right outside of Columbus, Ohio. That's about a hundred and 21,000 square feet. All air supported structures. And I got two here in Illinois. And that's what keeps me busy. Got my food company. You got a lot of-- you got a lot going on. Sports has me. I am more busy now with my companies than I was when I played both sports. Take your business further with a smart and flexible American Express business gold card. It offers flexible spending capacity that adapts to your business. You can also earn up to $395 in annual statement credits on eligible purchases at Select Business Merchants. That's the powerful backing of American Express. Terms apply. Learn more at americanexpress.com/businessgoldcard. Now, my main thing that I'm doing is my food company. I have my burgers, the Bo burgers, and my powdered drink. My powdered drink is right now with the big push. With Prime, you can get it on Amazon or go to our website. But again, for Amazon doing Prime, we're offering up to 40% off on this product and so forth and so on. So-- and I tell you this-- just like you, I don't associate my name, my brand, or anything I do with something just to make a buck. I don't need it. I'm not going to do it, that I was blessed enough to wear. I've done things right. I listen, but I listen to what people that have walked down that road tell me because I'm walking down that same road and they told me what to expect, how to handle myself, how to carry myself, how not to-- how not to embarrass your employer, how not to embarrass your teammates, and most of all, how not to embarrass your family. And those are some of the things that I've taken with me. Because I've got people calling me want me to put my name on speedos. I'm not doing that because I don't wear speedos. I put my name on this and nothing. No, I put my name on my product that I own, that I use, that I believe in. Both 3.0, every time I get on my bike to go for a ride, I got two bottles with me. My A-game drink, same thing. My CBD, I use it every day. Either sleep got me every day. Because guys like us, our brains never shut off. And it's hard for us to get to sleep. So I did something about it. I did something about it. Me and my partner went to law press, which is a laboratory full of scientists out of California. And we developed our promise drop label with them. So the stuff that I got out there, it isn't something that somebody has come to me and say, hey, let's put your name on this. No, I spent all of COVID in the laboratory with the scientists to produce this. All of COVID, which I live in Illinois. I drove up to Madison. Not Madison, Wisconsin. What's the name of the place? Just south of-- is it water? I think it's Waterloo, Wisconsin, to the lab. We'll go with Waterloo. Yeah, to actually sit there with them, we're in a building that's over 100,000 square feet. And there's only three or four people in the whole building. Both Jackson and scientists going over flavors, taking stuff out to put new stuff in, because it doesn't taste right. And the thing that I do, if my name on it, it's because I help develop. And that's the only way to go. Yeah, I love the fact, because it is so true. It's, why do people call you back? Why do people speak about-- well, OK, it's both Jackson. It's a different level. It's a different level of fame, especially when you were breaking. And nobody was playing football and baseball. Nobody had these commercials. Still to this day, I'm buddies with Gooby and Sabre Hagg, George Brett. And they can't say enough great things. That's truly how you know what a guy's like. The people that know him in passing, yeah, I don't listen to that. I want to talk to their teammates. What was this dude really like? And the way they glow about you, says something about the man you are, the athlete, the great athlete, aside. But you don't get to this part in life. And have people call you back. Have people speak the way they do about you? The athlete, yeah, oh, Bo, he was unbelievable, this and that. Yeah, we kind of all know that. We know that what your athletic prowess was about. Everybody knows that. But what kind of man is he? Do we want to hang? You know, a buddy of mine who's a good friend of mine, Richie Sexton, he managed to team out in Chicago a year ago. And he says, hey, Booney, I saw Bo the other day. And hopefully this summer we get to play golf. I don't know whether he did. But for him to just call casually and say, yeah, Bo was awesome. And I talked to him. It says a lot. And it's the way you go about your life. It's the way you live your life one day at a time. Keep your side of the street clean. And that's what I try to do, especially as I get older. I see how good it is to be a role model. Some people say, oh, I'm not a role model. Well, you make millions of dollars and you play a sport for a living, I feel. And maybe I'm not, you know, it doesn't mean-- Oh, you are a role model. I think you are. You sat-- You are a role model. That's a part of the deal. When you become rich and famous, part of the deal is you have an obligation, I think, to be a role model. And you're held to a higher standard. You get to make a lot of money. People that make a lot of money, that's an unbelievable perk. But there's also the other side of the ledger that you've got to be accountable for how you present yourself and how you behave. Put it to you like this. Just because you made a boat, just because you make a boat load of money, that doesn't give you the right to go out and think you're better than anyone else out there. It doesn't make you better than the garbage man. It doesn't make you better than the janitor. It doesn't make you better than the guy down at the service station pumping your gas. It don't even make you better than the person bagging your groceries at the supermarket. Because do you know something? The thing that I've been taught is that the day you start looking down your nose at people that you think that are beneath you, it's going to be the day that you became your downfall. You're going to tumble down that ladder twice as fast as it took you to climb to the top of that ladder. If I cut my finger and cut your finger, your blood is red, my blood is red. It's no different. You can't tell your blood from my blood. So why should I treat you as if I'm superior than you know? It doesn't work like that. At Bet365, we don't do ordinary. We believe that every sport should be epic. Every home run, every hit, every inning, every play. From the moments that are legendary to the ones that fly under the radar. See for yourself when you sign up today and get $150 in bonus bets when you bet just $5. Whatever the sport, whatever the moment, it's never ordinary at Bet365. Bet365, proud partner of the Colorado Rockies. 21 plus only must be present in Colorado. If you or someone you know has a gambling problem and wants help, call or text 1-800-GAMBLER. Terms and conditions apply.
